Learn advanced social media tips for hotel marketers from industry experts, Founder of Reknown, Daniel Edward Craig and Social Media and Marketing Community Manager of Joie de Vivre Hotels, Morgan Kunse.

1. Copyright © 2015 Leonardo Worldwide Corporation
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Daniel Edward Craig, Founder, Reknown
Morgan Kunse, Social Media & Marketing Community Manager, Joie de Vivre Hotels
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com
November 5, 2015
Social Media Tips for the
Advanced Hotel Marketer
Copyright © 2015 Leonardo Worldwide Corporation

2. Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau

3. Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar

4. Daniel Edward Craig
Founder
Reknown
@dcraig

5. Morgan Kunse
Social Media & Marketing Community
Manager
Joie de Vivre Hotels
@thesaguarops
@thesaguaroaz

6.  50%+ increase in responsiveness
= ~7% occupancy growth
 Speed of responses matters;
within a day, raises occupancy
almost 13%
 Social engagement drives
organizational learning and
increases accountability
Social media marketing is serious business
#LeoWebinar

7. Daniel Edward Craig
Founder
Reknown
@dcraig

8. The General Manager’s Blog

9. Five-star Mystery Series

10. Reknown

11. Social Media Goals
1. Build awareness
2. Increase guest satisfaction
3. Generate revenue
Social Media Strategies
 Maintain a presence on key
social networks
 Build and engage communities
 Respond to inquiries & feedback
 Post news, helpful information &
special offers
 Compel action
Take a strategic approach to social media

12.  Like
 Follow
 Click
 Watch
 Join
 Bookmark
 Check in
 Tag
 Book
 Recommend
 Share
Compel action

13. Three types of social media content
TYPE EXAMPLES MESSAGING
PAID CONTENT
Display advertising
Sponsored posts and content
Boosted/promoted content
High control
Low trust
OWNED CONTENT
Social media profiles
Posts, responses, comments, imagery
Website & blog
High control
Moderate trust
EARNED CONTENT
Reviews & ratings
Social shares, likes and comments
Media & blog coverage
Low control
High trust

14. PAID
CONTENT
OWNED
CONTENT
EARNED
CONTENT
Integrate
all three
types of
content

15. Compel travelers to tell their stories

16. Press Hotel Six-Word Contest

17. Insert your hotel into visual stories

18. Source user-generated content

19. Track three types of social metrics
2. SOCIAL
NETWORK
ANALYTICS
1. REVIEW
ANALYTICS
3. WEBSITE
ANALYTICS

20. Get ready for emerging technologies
Virtual Reality
Beacons

21. Key Takeaways
#LeoWebinar
 Never stop learning
What actions do you want to drive
Leverage different types of content
Social & smart are not mutually
exclusive

22. Morgan Kunse
Social Media & Marketing Community
Manager
Joie de Vivre Hotels
@thesaguarops
@thesaguaroaz

24.  The Saguaros’ Message/Voice:
 Fun-loving and never “too-cool”
 Non- corporate / quirky
 Inclusive
 Passionate about our region, neighborhood, and offerings
 Humble
 Respectful and Thankful
Social Storytelling

25. Social Channels
Interaction
Offers
Visuals
Here & Now

26. Facebook
4-6 Posts per week
Specials & Offers
Events
Sharing
Instagram linked
Vizlly/Sales
Interaction
Ads & Need Periods

27. Instagram
2-5 Posts per week
Regrams
Interaction
Do not include direct sales
pitches or offers
Always geo tag when
possible
Include brand/relatable hashtags

28. Twitter
2-5 Posts per week
Engagement/Communication
Platform
Linked to Instagram and
Tumblr
Short & Sweet
Favorites & Retweets

29. When new photos are available
1-3 Posts per week
1-3 Posts per week
Other Social Channels

30. Getting Travelers Involved
Knowledge
Interaction

31. #Regrams Local
Connections
Offers
Getting Travelers Involved

32. Keeping Up
Follow on Facebook:
Social Media Examiner
Hootsuite
PR Daily

33. Key Takeaways
#LeoWebinar
 “To thine own self be true” - William Shakespeare
 Don’t ask the question, if you are not going to
respect someone’s time and effort in giving
you the answer
 Have you checked or are you planning to
check your social media stats today?

35.  About Leonardo
 Invitations to
upcoming webinars
 Recording of this
webinar
 Share it with your
colleagues
It’s a Wrap

36. Connect With Us!
leonardo.com
1.877.593.6634
@VFMLeonardo
blog.leonardo.com
reknown.com
dcraig@reknown.com
@dcraig
www.jdvhotels.com
mkunse@communehotels.com
@thesaguarops
@thesaguaroaz
Daniel E. Craig Morgan Kunse