The Evolving Travel Shopping Journey: Traveling & Sharing The Experience
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In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
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The Evolving Travel Shopping Journey: Traveling & Sharing The Experience
- 1. Let Me Take A Selfie: Traveling & Sharing The Experience 1:05PM – 1:35PM ET #EvolvingTravel Ed St. Onge, President, Flip.to Charlie Osmond, Chief Tease, Triptease
- 2. Beyond The Booking Source: Google, 2016 | ReviewPro, 2015 | Phocuswright, 2016
- 3. Let Me Take A Selfie: Travel and Sharing The Experience Ed St. Onge President, Flip.to
- 4. Storytellers Modern technology has made us all storytellers. We share the highlights of everything we do.
- 5. A “shout-out” to the biggest disruptors in travel marketing
- 6. It hasn’t all been upside…
- 7. The evolution of our travel stories THEN NOW
- 8. A post shared only 3 times reaches over 10,000 people. A single person can have massive reach
- 9. Awesome Opportunity for Hotels
- 10. THE SHORES OUTDOORS PHOTO CONTEST SEP 11 - DEC 29, 2015
- 12. The last 3 months of advocacy: 375,000+ potential guests reached 6 year follower-base
- 13. Storytellers are an effective way to avoid competing on marketing spend with the big players
- 14. Edward St. Onge • President • http://flip.to Stories travel Your guests have incredible stories to tell, and huge global audiences who are listening. Make their stories an integral part of your story, and turn meaningful moments into measurable ROI.
- 15. Let Me Take A Selfie Charlie Osmond Chief Tease, Triptease
- 18. Industry leaders? “Investing in social media is wasted money” Glenn Fogel, Head of Strategy, Priceline “It did not move the needle” Steve Kaufer, CEO Tripadvisor
- 19. Social can drive awareness Research by Consumer Pulse Research & EvaluationAwareness Purchase decision
- 20. Social proof
- 21. Social web The best ROI from Facebook?
- 22. Using social to increase bookings Charlie Osmond Chief Tease, Triptease 1. Gather reviews (social proof) 2. Custom audiences
- 23. David Chestler EVP Global Enterprise Sales & Business Development, SiteMinder www.siteminder.com Ed St. Onge President, Flip.to www.flip.to Charlie Osmond Chief Tease, Triptease www.triptease.com Joey Egan VP, Marketing, Leonardo www.leonardo.com
- 24. Connect With Us Charlie Osmond Chief Tease, Triptease www.triptease.com charlie@triptease.com linkedin.com/in/charlieo @cosmond Chris Blaine VP, Sales & Account Management, Sojern www.sojern.com chris.blaine@sojern.com linkedin.com/in/clblaine @sojern David Chestler EVP Global Enterprise Sales & Business Development, SiteMinder www.siteminder.com david.chestler@siteminder.com linkedin.com/in/davidchestler @dchestler Ed St. Onge President, Flip.to www.flip.to estonge@flip.to linkedin.com/in/edward-st-onge-7b53735 @EdwardStOnge Ellis Connolly Chief Revenue Officer, TrustYou www.trustyou.com ellis.connolly@trustyou.com linkedin.com/in/ellisconnolly @ellis_connolly Joey Egan VP, Marketing, Leonardo www.leonardo.com joey.egan@leonardo.com linkedin.com/in/joey-egan-1017621 @joeyegan
- 25. Slide deck & recordings will be shared with you next week. Upcoming webinar: “Hotel Marketing Trends for 2017” - Thursday, November 17 (11AM ET). Details coming to your inbox soon. We value your feedback! Please complete the exit survey.
Editor's Notes
- Can we add some Flip.to posts to this page too
- Can this screen have some representation of a photo contest, either invite, explorer, or submission please
- The role of analytics to measure success: the collective reach of your guests is massive and targeted.
- Storytellers are an effective way to avoid competing on marketing spend with the big players?
- A brief story about our experience with seeing what and why people share Excuse to show off Experience of feeling like the writer of a travel magazine Hotels can encourage guests to create a photo review
- People loved it. - Became an online magazine, many users had gone through their entire travelling history and posted over a hundred - people were spending more time reading than they were on CN Traveller. Loads of community interaction Creating thousands of photo reviews a week Shared with tens of thousands
- - Social sharing can impact the inspiration stage of the travel journey Beyond inspiration the opportunity for social is more nuanced be clear on your purpose. Know what you’re going to get and what you are not Reinforce power of storytelling
- OTAs are very clear on benefit of social proof in driving purchase Lack of storytelling delivers an opportunity for hotels the OTAs cannot replicate
- Reviews have impact Also the reviewer benefits and reinforces great experience – it is part of what they are paying for Otherwise be aware of custom audiences and retargeting