Building a high-performance website that drives direct bookings is paramount to a hotel's success. Darlene Rondeau and Naveen Nawaz discuss how to improve your hotel's website based on scientific research.

1. Copyright © 2016 Leonardo Worldwide Corporation
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com
The Science Behind
a High-Performing
Hotel Website
December 8, 2016
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Naveen Nawaz, UX Manager, Leonardo
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com
Copyright © 2016 Leonardo Worldwide Corporation

2. Darlene Rondeau
Vice-President
Best Practices, Online Merchandising
Leonardo
#LeoWebinar
@darlenerondeau

3. Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar
#LeoWebinar

4. Naveen Nawaz
UX Manager
Leonardo
#LeoWebinar
linkedin.com/in/naveen-nawaz
vizlly.com

5. The Goal of Your Hotel Website
#LeoWebinar
of hoteliers said their
biggest challenge was
driving direct website
conversions*
Your website should
be your most
profitable marketing
channel
It should convert
lookers into bookers
*Leonardo Poll, 2016
60%

6. When Engineering and Web Design Converge
#LeoWebinar
 Chao Liu (Microsoft Research) found that the
time users spend on a webpage follows a
Weibull distribution
 A large number of people bounce, but the
small number remaining stay longer
 If you can convince them to stay past 30
seconds, they will stay even longer
Average Time On Webpage
Just Under One Minute
Nielson Norman Group

7.  65% of us are visual learners
 High-quality images capture attention
 60% of OTA bookers will visit your
hotel website before booking through
an OTA Triptease, 2016
 Images, language, rich-text
descriptions, videos all matter
Content That Sticks
We Process
Visuals Up To
60,000
Times Faster
Than Text
#LeoWebinar

8. #LeoWebinar#LeoWebinar

9. #LeoWebinar#LeoWebinar#LeoWebinar

10. #LeoWebinar

11. #LeoWebinar#LeoWebinar

12. #LeoWebinar#LeoWebinar#LeoWebinar

13. #LeoWebinar#LeoWebinar#LeoWebinar

14. #LeoWebinar#LeoWebinar

15.  People distrust online purchases due to data theft
 Only 8% of people are comfortable sharing financial details
and completing financial transactions online NCC Group, 2014
 Alleviate fears with “confidence icons” on your website
Booking Abandonment & Conversions
#LeoWebinar#LeoWebinar
81% of online travel bookings are
abandoned each year, worth nearly
$1.78 Trillion!
SalesCycle, 2014
#LeoWebinar

16. Booking Abandonment & Conversions
#LeoWebinar
Phocuswright, 2016
Frustrating checkout
process also leads
to booking
abandonment
#LeoWebinar

17.  Mobile has overtaken desktop in web
browsing (51.3% vs. 48.7%) StatCounter, 2016
 52% of online travel bookings in the US will
be made on mobile devices in 2016 Skift, 2015
Google Announcements
 April 2016: Rewarding mobile-friendly
websites with higher rankings
 October 2016: Moving to mobile-first index
in the coming months
Mobile is Everything
#LeoWebinar

18. Questions & Discussion
#LeoWebinar

19. #LeoWebinar

20.  Recording of this
webinar. Share it with
your colleagues
 Survey next week:
Event feedback for 2017
 Win a $50 Amazon gift
card for participating
It’s a Wrap
#LeoWebinar

21. Connect With Us!
#LeoWebinar
leonardo.com
1.877.593.6634
@VFMLeonardo
blog.leonardo.com
vizlly.com
naveen.nawaz@leonardo.com
linkedin.com/in/naveen-nawaz
Naveen NawazDarlene Rondeau