SlideShare a Scribd company logo
1 of 51
Download to read offline
20 Things Successful Game Developers Do Beyond Making Games
20 Things Successful
Game Developers Do
Beyond Making
Games
(And Why They Are Worth Every Bit of Effort)
Table of contents
• Who is this guy!?
• Where does this talk come from?
• Steps 1 - 20
• Summary
• Questions
Bad News
Good News
Who am I?
This is a talk by

Vlad Micu
Now Head of Studio at

Critical Force Entertainment
Used to be the PR Manager of

Grambleworld.com
Did production, game design and creative direction for

arkavis Siam co. ltd. in Thailand
Wrote for many other international outlets including

Gamesauce.org, TechInAsia.com,
PocketGamer.biz, Control Magazine,
Gamer.nl, XBLAFans.com, Casual Connect
Magazine and many more.

@vgvisionary
Partners & Clients
Where does this all come from?
• 600+ developers
interviewed
• Personal start-up
experience
• Advising multiple
international studios
• Reading a BUTTLOAD on
the interwebz
Interrupt me any time
• Ask questions
• Comment
• Disagree, please
do!
#1 Prototyping is king
• Failing fast
• Build the core
gameplay
• Kill your darlings
• Repeat x 100
My own first publishing deal
(2009)
The Numbers
• 12.000 euros budget.
– 3 members got paid to
made a new prototype

• 1 team member got a fulltime job.
• Pulse was later
developed for 100k by an
external developer.
• Pulse flopped with only
1000 sales on iOS.
Even the big boys do it!

www.globalgamejam.org
#2 The first 0-15 minutes count the
MOST

http://www.youtube.com/watch?v=8FpigqfcvlM
Examples
Where are all my players going?

http://www.youtube.com/watch?v=8FpigqfcvlM
#3 Your game is popular before
it’s finished
• YouTubers
• Press
• Key influencers in the
industry
http://www.freelives.net/broforce-game

• Events
Stories
#peepeepeepee

My Hero
#4 Have the Look

“One of the hardest parts of the job when trying to get
people to look at games is having something that is
interesting to look at. Just in the fact that we did a very
dramatic change, which was perceived to be late in
development, everybody was looking.”
– Steve Gibson, VP of Marketing at Gearbox about Borderlands
It really helps, trust us
#5 Test your game with strangers
• At a train station
• In any queue
• As a pick-up line!
• At a school/university
#6 Apply for indie festivals and
competitions
• To volunteer
• To showcase
• Or even speak
Example

www.promoterapp.com/calendar
www.gameconfs.com
Coming soon: App Farm

http://www.socialityrocks.com/
#7 Become a must-have
Or at least a ‘must-try’…
#8 Be prepared for business
• Assets on your mobile
• Elevator pitch
• Investor deck
• Soft-launch numbers 
Check Kadri’s awesome talk here http://www.youtube.com/watch?v=FXRverBntZc
#9 Where’s your investor deck?
#10 Be smart about
EVERYTHING

• Interns/friends are
awesome!
• Integrate processes
that work for you.
• Use that lovely
Minimal Effective
Dose (MED)
approach.
20/80 rule

www.lifehacker.com
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

#11 Gather info

FREE-TO-PLAY & FREEMIUM DEVELOPMENT
Ethical F2P Game Design - LINK
Successfully Migrating to F2P LINK
The ghosts of development past – Free to Play Tips for 2013 LINK
A comprehensive free-to-play game model: revenue, DAU, virality and
retention LINK
Driving free-to-play revenue: Increase conversion rate or increase ARPPU?
LINK
Developer Roundtable: Triple-A, Free-to-Play LINK
The freemium monetization curve is continuous LINK
Is piracy a freemium strategy? LINK
New Study Investigates If Free is the Right Price for Mobile LINK
The Ethics and psychology of the ‘freemium’ model LINK
The Hidden Cost of AB Testing LINK
Alternative Financing Schemes for Mobile Gaming Companies LINK
Dear Indie Mobile Game Developer LINK
The Pyramid of free-to-play game design LINK
Mobile Indies and Three Steps Ahead LINK
USER ACQUISITION
How to define reasonable KPIs for mobile games - LINK
Interpreting the new users drop-off chart - LINK
Three examples of misguided trips to the Top 10 Downloaded Chart - LINK

ANALYTICS
Game Analytics 101 - LINK
Intro to User Analytics - LINK
Getting started with analytics 4: Reading (Part 1) - LINK
The 10 Commandments of Mobile App Analytics - LLINK
Guide to Mobile App Analytics - LINK
Trevor McCalmont's Blog - 5 Common Pitfalls for Mobile Game Analytics LINK
Soft launch product development using the Minimum Viable Metrics - LINK
The Game Life Cycle & Game Analytics: What metrics matter when? - LINK
Top 5 Performance Indicators for Mobile Analytics - Trilibis Mobile Blog LINK
Data-driven design vs. Data-prejudiced design LINK
Analytics is not a cost center LINK
Minimum Viable Metrics for Mobile LINK
Big Data in Mobile Gaming: Optimizing the User Experience LINK
Quantitative Literacy an Interview with Wharton Professor Dr Peter Fader
LINK
Guide to Mobile App Analytics LINK

•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

DEVELOPMENT
Refining Diablo III LINK
Starcraft 2 as E-SPORT LINK
6 Reasons why Pet Rescue Saga isn't the next Candy Crush Saga LINK
Android Fragmentation Visualized LINK
Gunghos Stock Price Rollercoaster and Hit driven valuations LINK
http://www.gamasutra.com/blogs/TanyaShort/20131010/201752/50_Easy_Steps_to_Ind
ie_Success.php
REVENUE
Mobile gaming revenues are shifting to tablets...and to Asia LINK
iOS vs Android - Revenue Wars Infographic LINK
Six Ways to Maximize App Revenue LINK
Maximize Ad Revenue and Maintain User Retention in Mobile Games LINK
RETENTION
Why the retention profile is more useful than the churn metric in freemium LINK
Retention rates and their impact on lifetime customer value LINK
Three Promotions to Get You Through the Holidays LINK
Improving player engagement, retention and monetization - check out what we’ve got in
store LINK
VIRALITY
Better way to monetize your app and drive deeper engagement LINK
http://ufert.se/user-acquisition/mobile-virality/explaining-tinders-curiously-viral-growth/
USER-ACQUISITION
Emerging Strategies to User Acquisition: Video from Casual Connect Panel LINK
Two misconceptions about paid user acquisition LINK
Infographic: Want your new game to land in the US Top 10? You have 72 hours to
spend $56,000 LINK
User Acquisition Divid Android iOS growing - LINK
#12 (Do market) research
• SWOT analysis
• Competitors
• Devs with similar
backgrounds (and
what they’ve done)
Our own example

• We were the ONLY pitch with market research
Examples

http://grambleworld.com/blog/gramble-tips-ultimate-mobile-game-postmortem-list/
#13 Pitch to everyone
• Blow people away
• You know the market
• Show the core gameplay
• An AWESOME video
helps (example)
#14 Measure or Die

http://www.gameanalytics.com/
#15 We share everything
• Insights and numbers
• Valuable contacts
• Opportunities and jobs
• Even a place to stay
Especially our mistakes
#16 Partnerships get us further
Examples
#17 We become better people
#18 Embrace the power of
timing
Examples
•Resogun on PS4 (Housemarque)

• Company of Tanks on Android (Critical Force Ent.)
#19 Learn to love YouTubers
#20 Get out of the trenches

Like you’re down now, but more often ;)
Bonus: Quantify your work

My numbers (2007-2013)
Career in numbers (2007-2013)
• 21 talks given (next one being in Lviv, Ukraine on January 25th).
• 232 articles written from September 2007 – today.
• 3 website staff managed filled with talented young writers for Gamesauce.org,
Windowsphonefans.com and PSNFans.com
• 1 super-talented development team managed (for arkavis Siam Co. ltd.)
• 10 videogames that I’ve been credited on (only three have been released till this day).
• 30 countries visited in the first 27 years of my life. 9 countries that I’ve lived in.
• 60 video items made with 85.253 views (16324 of which were for Control Magazine).
•500+ people interviewed as an industry journalist (most of them game developers).
•4500+ business cards handed out
•8621 contacts in my Gmail (categorized thanks to Smartr).
• 1200+ hours spent playing League of Legends between summer 2011 and today spread over
my 2x EUW, 1x US and 1x Thai account.
• 1917 friends on Facebook (of which 1016 are Game Industry-related). I’ve spoken at least 5
minutes to 99% of them.
• 2000+ LinkedIn connections I have no clue what to do with.
• 97+ press badges collected
• 3 months per year spent traveling or abroad on average (4.5 months in 2013)
Bonus #2: Watch my own lectures!

www.youtube.com/vgvisionary
#imlonely

Contact me
• @vgvisionary
• Mail me at v.micu@vgvisionary.com
• Lectures: www.youtube.com/vgvisionary
Thanks!

Questions?

More Related Content

What's hot

The 14 best marketplaces to buy & sell nf ts
The 14 best marketplaces to buy & sell nf tsThe 14 best marketplaces to buy & sell nf ts
The 14 best marketplaces to buy & sell nf tsMoonTechnolabsPvtLtd
 
Exploring game industry from an Egyptian perspective
Exploring game industry from an Egyptian perspective Exploring game industry from an Egyptian perspective
Exploring game industry from an Egyptian perspective Motaz Agamawi
 
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9mochimedia
 
Metaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAYMetaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAYEunkyoung Lee
 
Let the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming IndustryLet the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming IndustryBharath Rao
 
Digitization in game industry act2: the cloud
Digitization in game industry act2: the cloudDigitization in game industry act2: the cloud
Digitization in game industry act2: the cloudIcônes Ecoles Créatives
 
10 Years of Social Gaming Without any Marketing Spending | Stan Iwan
 10 Years of Social Gaming Without any Marketing Spending | Stan Iwan 10 Years of Social Gaming Without any Marketing Spending | Stan Iwan
10 Years of Social Gaming Without any Marketing Spending | Stan IwanJessica Tams
 
Web3.0: The Wave That Follows Social
Web3.0: The Wave That Follows SocialWeb3.0: The Wave That Follows Social
Web3.0: The Wave That Follows SocialDave Wieneke
 
interesting and creative life of web3.0
interesting and creative life of web3.0interesting and creative life of web3.0
interesting and creative life of web3.0Alex Hung
 
The messy collision between blockchain and gaming
The messy collision between blockchain and gamingThe messy collision between blockchain and gaming
The messy collision between blockchain and gamingJon Jordan
 
Examining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin LiExamining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
 
Shihtzu Exchange, NFT Minting & Metaverse Platform
Shihtzu Exchange, NFT Minting & Metaverse PlatformShihtzu Exchange, NFT Minting & Metaverse Platform
Shihtzu Exchange, NFT Minting & Metaverse PlatformJitinThomas6
 
Kitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse MarketplaceKitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse MarketplaceIlan Tochner
 
Exxa corporate presentation - Referral code - 167-85 380
Exxa corporate presentation - Referral code - 167-85 380 Exxa corporate presentation - Referral code - 167-85 380
Exxa corporate presentation - Referral code - 167-85 380 Kartike Kanwar
 
COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES ramal699
 
Keynote Net Games 09 - Rémi Arnaud
Keynote Net Games 09 - Rémi ArnaudKeynote Net Games 09 - Rémi Arnaud
Keynote Net Games 09 - Rémi ArnaudRemi Arnaud
 
Video Gaming Trends
Video Gaming TrendsVideo Gaming Trends
Video Gaming TrendsJerome Sudan
 

What's hot (20)

Eco eco. of gaming inc.
Eco eco. of gaming inc.Eco eco. of gaming inc.
Eco eco. of gaming inc.
 
The 14 best marketplaces to buy & sell nf ts
The 14 best marketplaces to buy & sell nf tsThe 14 best marketplaces to buy & sell nf ts
The 14 best marketplaces to buy & sell nf ts
 
Metaverse
MetaverseMetaverse
Metaverse
 
Exploring game industry from an Egyptian perspective
Exploring game industry from an Egyptian perspective Exploring game industry from an Egyptian perspective
Exploring game industry from an Egyptian perspective
 
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
 
Metaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAYMetaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAY
 
Let the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming IndustryLet the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming Industry
 
Digitization in game industry act2: the cloud
Digitization in game industry act2: the cloudDigitization in game industry act2: the cloud
Digitization in game industry act2: the cloud
 
10 Years of Social Gaming Without any Marketing Spending | Stan Iwan
 10 Years of Social Gaming Without any Marketing Spending | Stan Iwan 10 Years of Social Gaming Without any Marketing Spending | Stan Iwan
10 Years of Social Gaming Without any Marketing Spending | Stan Iwan
 
Web3.0: The Wave That Follows Social
Web3.0: The Wave That Follows SocialWeb3.0: The Wave That Follows Social
Web3.0: The Wave That Follows Social
 
interesting and creative life of web3.0
interesting and creative life of web3.0interesting and creative life of web3.0
interesting and creative life of web3.0
 
Mobile video game market trends & stakes
Mobile video game market trends & stakesMobile video game market trends & stakes
Mobile video game market trends & stakes
 
The messy collision between blockchain and gaming
The messy collision between blockchain and gamingThe messy collision between blockchain and gaming
The messy collision between blockchain and gaming
 
Examining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin LiExamining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin Li
 
Shihtzu Exchange, NFT Minting & Metaverse Platform
Shihtzu Exchange, NFT Minting & Metaverse PlatformShihtzu Exchange, NFT Minting & Metaverse Platform
Shihtzu Exchange, NFT Minting & Metaverse Platform
 
Kitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse MarketplaceKitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse Marketplace
 
Exxa corporate presentation - Referral code - 167-85 380
Exxa corporate presentation - Referral code - 167-85 380 Exxa corporate presentation - Referral code - 167-85 380
Exxa corporate presentation - Referral code - 167-85 380
 
COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES
 
Keynote Net Games 09 - Rémi Arnaud
Keynote Net Games 09 - Rémi ArnaudKeynote Net Games 09 - Rémi Arnaud
Keynote Net Games 09 - Rémi Arnaud
 
Video Gaming Trends
Video Gaming TrendsVideo Gaming Trends
Video Gaming Trends
 

Viewers also liked

Analyzing motivational factors of match 3 games
Analyzing motivational factors of match 3 gamesAnalyzing motivational factors of match 3 games
Analyzing motivational factors of match 3 gamesVadim Loktionov
 
Обучение & GAME DESIGNER
Обучение & GAME DESIGNERОбучение & GAME DESIGNER
Обучение & GAME DESIGNERVadim Loktionov
 
Boost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 HacksBoost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 Hackspolljoy
 
Статистика для Free2play игр
Статистика для Free2play игрСтатистика для Free2play игр
Статистика для Free2play игрViktoria Odnokoz
 
Автоматизация тестирования: отбрасываем лишнее и проверяем суть
Автоматизация тестирования: отбрасываем лишнее и проверяем сутьАвтоматизация тестирования: отбрасываем лишнее и проверяем суть
Автоматизация тестирования: отбрасываем лишнее и проверяем сутьSQALab
 

Viewers also liked (8)

Game design - Retention
Game design - RetentionGame design - Retention
Game design - Retention
 
Analyzing motivational factors of match 3 games
Analyzing motivational factors of match 3 gamesAnalyzing motivational factors of match 3 games
Analyzing motivational factors of match 3 games
 
Обучение & GAME DESIGNER
Обучение & GAME DESIGNERОбучение & GAME DESIGNER
Обучение & GAME DESIGNER
 
Boost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 HacksBoost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 Hacks
 
Oleg Pridiuk, King
Oleg Pridiuk, KingOleg Pridiuk, King
Oleg Pridiuk, King
 
Статистика для Free2play игр
Статистика для Free2play игрСтатистика для Free2play игр
Статистика для Free2play игр
 
Games Analytics
Games AnalyticsGames Analytics
Games Analytics
 
Автоматизация тестирования: отбрасываем лишнее и проверяем суть
Автоматизация тестирования: отбрасываем лишнее и проверяем сутьАвтоматизация тестирования: отбрасываем лишнее и проверяем суть
Автоматизация тестирования: отбрасываем лишнее и проверяем суть
 

Similar to 20 Things Successful Game Developers Do Beyond Making Games

Vlad Micu “20 things succesful game developers do beyond making games”
Vlad Micu “20 things succesful game developers do beyond making games”Vlad Micu “20 things succesful game developers do beyond making games”
Vlad Micu “20 things succesful game developers do beyond making games”Lviv Startup Club
 
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...Vlad Micu
 
Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
 
How to monetize your passion - An example in the game industry
How to monetize your passion - An example in the game industryHow to monetize your passion - An example in the game industry
How to monetize your passion - An example in the game industryVlad Micu
 
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In SoftwareLuke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In SoftwareEnthiosys Inc
 
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...How to Web
 
Web Analytic for gaming
Web Analytic for gamingWeb Analytic for gaming
Web Analytic for gamingEider E Iñaki
 
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)Paul Winterhalder
 
Increasing the chance of a commercial hit
Increasing the chance of a commercial hitIncreasing the chance of a commercial hit
Increasing the chance of a commercial hitPaweł Weder
 
Career as a Product Manager / Data Analyst in the Games Industry
Career as a Product Manager / Data Analyst in the Games IndustryCareer as a Product Manager / Data Analyst in the Games Industry
Career as a Product Manager / Data Analyst in the Games IndustryThomas Hulvershorn
 
It's not a product, it's a service!
It's not a product, it's a service!It's not a product, it's a service!
It's not a product, it's a service!GameDesire Company
 
It's not a product, it's a service!
It's not a product, it's a service!It's not a product, it's a service!
It's not a product, it's a service!Maciej Mróz
 
GIAF USA Fall 2015 - Lean analytics
GIAF USA Fall 2015 - Lean analytics  GIAF USA Fall 2015 - Lean analytics
GIAF USA Fall 2015 - Lean analytics Lauren Cormack
 
Neev Hackathon 2013 - Super Feet
Neev Hackathon 2013 - Super FeetNeev Hackathon 2013 - Super Feet
Neev Hackathon 2013 - Super FeetNeev Technologies
 
Casual Connect Europe - How To Engage With Your Players!
Casual Connect Europe - How To Engage With Your Players!Casual Connect Europe - How To Engage With Your Players!
Casual Connect Europe - How To Engage With Your Players!Almog Koren
 
ediz_volkan_social_data
ediz_volkan_social_dataediz_volkan_social_data
ediz_volkan_social_dataVolkan Ediz
 

Similar to 20 Things Successful Game Developers Do Beyond Making Games (20)

Vlad Micu “20 things succesful game developers do beyond making games”
Vlad Micu “20 things succesful game developers do beyond making games”Vlad Micu “20 things succesful game developers do beyond making games”
Vlad Micu “20 things succesful game developers do beyond making games”
 
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...
 
Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...
 
How to monetize your passion - An example in the game industry
How to monetize your passion - An example in the game industryHow to monetize your passion - An example in the game industry
How to monetize your passion - An example in the game industry
 
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In SoftwareLuke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
 
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...
Vlad Micu, Head of Studio Critical Force Entertainment - The complete game st...
 
Web Analytic for gaming
Web Analytic for gamingWeb Analytic for gaming
Web Analytic for gaming
 
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
 
Increasing the chance of a commercial hit
Increasing the chance of a commercial hitIncreasing the chance of a commercial hit
Increasing the chance of a commercial hit
 
Daniel Wiggins, Kabam
Daniel Wiggins, KabamDaniel Wiggins, Kabam
Daniel Wiggins, Kabam
 
Resume_Sharvani
Resume_SharvaniResume_Sharvani
Resume_Sharvani
 
Career as a Product Manager / Data Analyst in the Games Industry
Career as a Product Manager / Data Analyst in the Games IndustryCareer as a Product Manager / Data Analyst in the Games Industry
Career as a Product Manager / Data Analyst in the Games Industry
 
It's not a product, it's a service!
It's not a product, it's a service!It's not a product, it's a service!
It's not a product, it's a service!
 
It's not a product, it's a service!
It's not a product, it's a service!It's not a product, it's a service!
It's not a product, it's a service!
 
GIAF USA Fall 2015 - Lean analytics
GIAF USA Fall 2015 - Lean analytics  GIAF USA Fall 2015 - Lean analytics
GIAF USA Fall 2015 - Lean analytics
 
Building a GooglePlay Business from Scatch
Building a GooglePlay Business from ScatchBuilding a GooglePlay Business from Scatch
Building a GooglePlay Business from Scatch
 
Gameathon @ Neev
Gameathon @ NeevGameathon @ Neev
Gameathon @ Neev
 
Neev Hackathon 2013 - Super Feet
Neev Hackathon 2013 - Super FeetNeev Hackathon 2013 - Super Feet
Neev Hackathon 2013 - Super Feet
 
Casual Connect Europe - How To Engage With Your Players!
Casual Connect Europe - How To Engage With Your Players!Casual Connect Europe - How To Engage With Your Players!
Casual Connect Europe - How To Engage With Your Players!
 
ediz_volkan_social_data
ediz_volkan_social_dataediz_volkan_social_data
ediz_volkan_social_data
 

More from Vlad Micu

Planetoid Pioneers - The ' Pre-Mortem'
Planetoid Pioneers - The ' Pre-Mortem' Planetoid Pioneers - The ' Pre-Mortem'
Planetoid Pioneers - The ' Pre-Mortem' Vlad Micu
 
Learning from Cortex Command - The road to launching Planetoid Pioneers
Learning from Cortex Command - The road to launching Planetoid PioneersLearning from Cortex Command - The road to launching Planetoid Pioneers
Learning from Cortex Command - The road to launching Planetoid PioneersVlad Micu
 
Building a solid foundation for a game startup
Building a solid foundation for a game startupBuilding a solid foundation for a game startup
Building a solid foundation for a game startupVlad Micu
 
The Complete Game Startup Turnaround - When even 27 million downloads and 300...
The Complete Game Startup Turnaround - When even 27 million downloads and 300...The Complete Game Startup Turnaround - When even 27 million downloads and 300...
The Complete Game Startup Turnaround - When even 27 million downloads and 300...Vlad Micu
 
How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...
How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...
How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...Vlad Micu
 
How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...
How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...
How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...Vlad Micu
 
Bonding with game developers through adversity, Automated Processes and Minim...
Bonding with game developers through adversity, Automated Processes and Minim...Bonding with game developers through adversity, Automated Processes and Minim...
Bonding with game developers through adversity, Automated Processes and Minim...Vlad Micu
 
Dealing with adversity (as a Game Dev Student)
Dealing with adversity (as a Game Dev Student)Dealing with adversity (as a Game Dev Student)
Dealing with adversity (as a Game Dev Student)Vlad Micu
 
(Self) Publishing
(Self) Publishing(Self) Publishing
(Self) PublishingVlad Micu
 
Understanding Game Journalism
Understanding Game JournalismUnderstanding Game Journalism
Understanding Game JournalismVlad Micu
 
Networking at Videogame Conferences and Events
Networking at Videogame Conferences and EventsNetworking at Videogame Conferences and Events
Networking at Videogame Conferences and EventsVlad Micu
 
Videogame PR and Marketing 101
Videogame PR and Marketing 101Videogame PR and Marketing 101
Videogame PR and Marketing 101Vlad Micu
 
Beyond the Global Game Jam
Beyond the Global Game JamBeyond the Global Game Jam
Beyond the Global Game JamVlad Micu
 

More from Vlad Micu (13)

Planetoid Pioneers - The ' Pre-Mortem'
Planetoid Pioneers - The ' Pre-Mortem' Planetoid Pioneers - The ' Pre-Mortem'
Planetoid Pioneers - The ' Pre-Mortem'
 
Learning from Cortex Command - The road to launching Planetoid Pioneers
Learning from Cortex Command - The road to launching Planetoid PioneersLearning from Cortex Command - The road to launching Planetoid Pioneers
Learning from Cortex Command - The road to launching Planetoid Pioneers
 
Building a solid foundation for a game startup
Building a solid foundation for a game startupBuilding a solid foundation for a game startup
Building a solid foundation for a game startup
 
The Complete Game Startup Turnaround - When even 27 million downloads and 300...
The Complete Game Startup Turnaround - When even 27 million downloads and 300...The Complete Game Startup Turnaround - When even 27 million downloads and 300...
The Complete Game Startup Turnaround - When even 27 million downloads and 300...
 
How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...
How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...
How to Use Every Game Project to Get Attention, Go to Game Conferences for Fr...
 
How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...
How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...
How to Celebrate Failure, Face your Biggest Fears and Never Regret any Choice...
 
Bonding with game developers through adversity, Automated Processes and Minim...
Bonding with game developers through adversity, Automated Processes and Minim...Bonding with game developers through adversity, Automated Processes and Minim...
Bonding with game developers through adversity, Automated Processes and Minim...
 
Dealing with adversity (as a Game Dev Student)
Dealing with adversity (as a Game Dev Student)Dealing with adversity (as a Game Dev Student)
Dealing with adversity (as a Game Dev Student)
 
(Self) Publishing
(Self) Publishing(Self) Publishing
(Self) Publishing
 
Understanding Game Journalism
Understanding Game JournalismUnderstanding Game Journalism
Understanding Game Journalism
 
Networking at Videogame Conferences and Events
Networking at Videogame Conferences and EventsNetworking at Videogame Conferences and Events
Networking at Videogame Conferences and Events
 
Videogame PR and Marketing 101
Videogame PR and Marketing 101Videogame PR and Marketing 101
Videogame PR and Marketing 101
 
Beyond the Global Game Jam
Beyond the Global Game JamBeyond the Global Game Jam
Beyond the Global Game Jam
 

Recently uploaded

Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spingameseotwo
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxRenesCindyGelbero
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Partsapfelshorle
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreSalty Vixen Stories & More
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxbasusubhodeep30
 
Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkEmergency Art
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024gameseotwo
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Amil baba
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024Made In Canada Hip Hop
 
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfErianderson Oliveira
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWQuiz Club NITW
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWQuiz Club NITW
 
MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfhappycocoman
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsgameseotwo
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Kim Epstein
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxhappycocoman
 

Recently uploaded (16)

Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spin
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docx
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Parts
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & More
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptx
 
Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen Denmark
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
 
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITW
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITW
 
MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdf
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free credits
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptx
 

20 Things Successful Game Developers Do Beyond Making Games

  • 2. 20 Things Successful Game Developers Do Beyond Making Games (And Why They Are Worth Every Bit of Effort)
  • 3. Table of contents • Who is this guy!? • Where does this talk come from? • Steps 1 - 20 • Summary • Questions
  • 6. Who am I? This is a talk by Vlad Micu Now Head of Studio at Critical Force Entertainment Used to be the PR Manager of Grambleworld.com Did production, game design and creative direction for arkavis Siam co. ltd. in Thailand Wrote for many other international outlets including Gamesauce.org, TechInAsia.com, PocketGamer.biz, Control Magazine, Gamer.nl, XBLAFans.com, Casual Connect Magazine and many more. @vgvisionary
  • 8. Where does this all come from? • 600+ developers interviewed • Personal start-up experience • Advising multiple international studios • Reading a BUTTLOAD on the interwebz
  • 9. Interrupt me any time • Ask questions • Comment • Disagree, please do!
  • 10. #1 Prototyping is king • Failing fast • Build the core gameplay • Kill your darlings • Repeat x 100
  • 11. My own first publishing deal (2009)
  • 12. The Numbers • 12.000 euros budget. – 3 members got paid to made a new prototype • 1 team member got a fulltime job. • Pulse was later developed for 100k by an external developer. • Pulse flopped with only 1000 sales on iOS.
  • 13. Even the big boys do it! www.globalgamejam.org
  • 14. #2 The first 0-15 minutes count the MOST http://www.youtube.com/watch?v=8FpigqfcvlM
  • 16. Where are all my players going? http://www.youtube.com/watch?v=8FpigqfcvlM
  • 17. #3 Your game is popular before it’s finished • YouTubers • Press • Key influencers in the industry http://www.freelives.net/broforce-game • Events
  • 20. #4 Have the Look “One of the hardest parts of the job when trying to get people to look at games is having something that is interesting to look at. Just in the fact that we did a very dramatic change, which was perceived to be late in development, everybody was looking.” – Steve Gibson, VP of Marketing at Gearbox about Borderlands
  • 21. It really helps, trust us
  • 22. #5 Test your game with strangers • At a train station • In any queue • As a pick-up line! • At a school/university
  • 23. #6 Apply for indie festivals and competitions • To volunteer • To showcase • Or even speak
  • 25. Coming soon: App Farm http://www.socialityrocks.com/
  • 26. #7 Become a must-have
  • 27. Or at least a ‘must-try’…
  • 28. #8 Be prepared for business • Assets on your mobile • Elevator pitch • Investor deck • Soft-launch numbers  Check Kadri’s awesome talk here http://www.youtube.com/watch?v=FXRverBntZc
  • 29. #9 Where’s your investor deck?
  • 30. #10 Be smart about EVERYTHING • Interns/friends are awesome! • Integrate processes that work for you. • Use that lovely Minimal Effective Dose (MED) approach.
  • 32. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • #11 Gather info FREE-TO-PLAY & FREEMIUM DEVELOPMENT Ethical F2P Game Design - LINK Successfully Migrating to F2P LINK The ghosts of development past – Free to Play Tips for 2013 LINK A comprehensive free-to-play game model: revenue, DAU, virality and retention LINK Driving free-to-play revenue: Increase conversion rate or increase ARPPU? LINK Developer Roundtable: Triple-A, Free-to-Play LINK The freemium monetization curve is continuous LINK Is piracy a freemium strategy? LINK New Study Investigates If Free is the Right Price for Mobile LINK The Ethics and psychology of the ‘freemium’ model LINK The Hidden Cost of AB Testing LINK Alternative Financing Schemes for Mobile Gaming Companies LINK Dear Indie Mobile Game Developer LINK The Pyramid of free-to-play game design LINK Mobile Indies and Three Steps Ahead LINK USER ACQUISITION How to define reasonable KPIs for mobile games - LINK Interpreting the new users drop-off chart - LINK Three examples of misguided trips to the Top 10 Downloaded Chart - LINK ANALYTICS Game Analytics 101 - LINK Intro to User Analytics - LINK Getting started with analytics 4: Reading (Part 1) - LINK The 10 Commandments of Mobile App Analytics - LLINK Guide to Mobile App Analytics - LINK Trevor McCalmont's Blog - 5 Common Pitfalls for Mobile Game Analytics LINK Soft launch product development using the Minimum Viable Metrics - LINK The Game Life Cycle & Game Analytics: What metrics matter when? - LINK Top 5 Performance Indicators for Mobile Analytics - Trilibis Mobile Blog LINK Data-driven design vs. Data-prejudiced design LINK Analytics is not a cost center LINK Minimum Viable Metrics for Mobile LINK Big Data in Mobile Gaming: Optimizing the User Experience LINK Quantitative Literacy an Interview with Wharton Professor Dr Peter Fader LINK Guide to Mobile App Analytics LINK • • • • • • • • • • • • • • • • • • • • • • • • • • DEVELOPMENT Refining Diablo III LINK Starcraft 2 as E-SPORT LINK 6 Reasons why Pet Rescue Saga isn't the next Candy Crush Saga LINK Android Fragmentation Visualized LINK Gunghos Stock Price Rollercoaster and Hit driven valuations LINK http://www.gamasutra.com/blogs/TanyaShort/20131010/201752/50_Easy_Steps_to_Ind ie_Success.php REVENUE Mobile gaming revenues are shifting to tablets...and to Asia LINK iOS vs Android - Revenue Wars Infographic LINK Six Ways to Maximize App Revenue LINK Maximize Ad Revenue and Maintain User Retention in Mobile Games LINK RETENTION Why the retention profile is more useful than the churn metric in freemium LINK Retention rates and their impact on lifetime customer value LINK Three Promotions to Get You Through the Holidays LINK Improving player engagement, retention and monetization - check out what we’ve got in store LINK VIRALITY Better way to monetize your app and drive deeper engagement LINK http://ufert.se/user-acquisition/mobile-virality/explaining-tinders-curiously-viral-growth/ USER-ACQUISITION Emerging Strategies to User Acquisition: Video from Casual Connect Panel LINK Two misconceptions about paid user acquisition LINK Infographic: Want your new game to land in the US Top 10? You have 72 hours to spend $56,000 LINK User Acquisition Divid Android iOS growing - LINK
  • 33. #12 (Do market) research • SWOT analysis • Competitors • Devs with similar backgrounds (and what they’ve done)
  • 34. Our own example • We were the ONLY pitch with market research
  • 36. #13 Pitch to everyone • Blow people away • You know the market • Show the core gameplay • An AWESOME video helps (example)
  • 37. #14 Measure or Die http://www.gameanalytics.com/
  • 38. #15 We share everything • Insights and numbers • Valuable contacts • Opportunities and jobs • Even a place to stay
  • 40. #16 Partnerships get us further
  • 42. #17 We become better people
  • 43. #18 Embrace the power of timing
  • 44. Examples •Resogun on PS4 (Housemarque) • Company of Tanks on Android (Critical Force Ent.)
  • 45. #19 Learn to love YouTubers
  • 46. #20 Get out of the trenches Like you’re down now, but more often ;)
  • 47. Bonus: Quantify your work My numbers (2007-2013)
  • 48. Career in numbers (2007-2013) • 21 talks given (next one being in Lviv, Ukraine on January 25th). • 232 articles written from September 2007 – today. • 3 website staff managed filled with talented young writers for Gamesauce.org, Windowsphonefans.com and PSNFans.com • 1 super-talented development team managed (for arkavis Siam Co. ltd.) • 10 videogames that I’ve been credited on (only three have been released till this day). • 30 countries visited in the first 27 years of my life. 9 countries that I’ve lived in. • 60 video items made with 85.253 views (16324 of which were for Control Magazine). •500+ people interviewed as an industry journalist (most of them game developers). •4500+ business cards handed out •8621 contacts in my Gmail (categorized thanks to Smartr). • 1200+ hours spent playing League of Legends between summer 2011 and today spread over my 2x EUW, 1x US and 1x Thai account. • 1917 friends on Facebook (of which 1016 are Game Industry-related). I’ve spoken at least 5 minutes to 99% of them. • 2000+ LinkedIn connections I have no clue what to do with. • 97+ press badges collected • 3 months per year spent traveling or abroad on average (4.5 months in 2013)
  • 49. Bonus #2: Watch my own lectures! www.youtube.com/vgvisionary
  • 50. #imlonely Contact me • @vgvisionary • Mail me at v.micu@vgvisionary.com • Lectures: www.youtube.com/vgvisionary

Editor's Notes

  1. You simply know how to cook
  2. Blueberry garden guy Erik Svedäng Cactus Phil Fish Martin Jonasson Cortex Command Dan Tabar
  3. Blueberry garden guy Erik Svedäng Cactus Phil Fish Martin Jonasson Cortex Command Dan Tabar
  4. Blueberry garden guy Erik Svedäng Cactus Phil Fish Martin Jonasson Cortex Command Dan Tabar
  5. Blueberry garden guy Erik Svedäng Cactus Phil Fish Martin Jonasson Cortex Command Dan Tabar
  6. Blueberry garden guy Erik Svedäng Cactus Phil Fish Martin Jonasson Cortex Command Dan Tabar
  7. Blueberry garden guy Erik Svedäng Cactus Phil Fish Martin Jonasson Cortex Command Dan Tabar