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Phuong Ha
COO, METUB Network
ABOUT METUB NETWORK
4
CELEBRITIES
+ 40 Channel
YOUTUBERS
+ 300 Channel
MEDIA COMPANIES
+ 20 Channel
transformation will happen?
DIGITAL
IF
40% ONLINE VIETNAMESE16-24 DON’T WATCH REGULAR TV
4
DIGITAL CONTENT TRENDS 2016
4
Mobile first Video first
RIGHT TIME TO START
4
DEVELOPED PLATFORM
YouTube,Facebook, Zing TV
with billion of users
KNOW-HOW
Production technique,
Optimization,Equipment...
INFRASTRUCTURE
Server, 3G/4G connection, Wifi...
VIETNAM RANKED #9 ON YOUTUBE MONTHLY ACTIVE USERS
4
45	Minutes
Vietnamese people visit YouTube
every month
30	Million
On average per person per day,
the highest in all of Asia
USER BEHAVIOR IS CHANGING
4
MILLION $$$ BUSINESS ON YOUTUBE?
4
ANY TALENT INDIVIDUALS CAN SHINE
4
VARIETY TYPE OF CONTENT GENRES
4
VINH VAT VO
BiggestTech Video blogger
in Vietnam
Subscriber: 480,000
Avg. view/video: 70,000+
YOUTUBE CREATORS REVENUE STREAM
4
YOUTUBE CREATORS REVENUE STREAM
4
4
SUPPORT DIGITAL ENTERTAINMENTCONTENT CREATOR
BUSINESS VALUE PROPOSITION
4
COPYRIGHT
PROTECTION MUSIC
COPYRIGHT LEGAL
CONSULTING
PRODUCTION
CONTENT DISTRIBUTION
CONTENT MONETIZATION
PROMOTION
DIGITAL PLANBRAND DEALS
4
YOUTUBE CREATORS MEDIA FUND & OPEN STUDIO
4
Finance YouTubecreators new project
Workshop & education on:
- Production
- How to get a brand sponsorship?
- Success casestudy sharing
- Collaboration
MEDIA FUND
WHERE TO START?
4
BEAUTY TUTORIALS MUSIC COVERS/ORIGINALS REACTIONS
COOKING HOW-TO/SHARING VIDEO COMEDY SERIES
Think big, start small!

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