Vietnam’s young population and low service costs help give the country a higher internet penetration rate than most of its neighbors in Southeast Asia. Usage of smartphones and related activities, including use of social media and messaging apps, are also fairly high.
In 2016, more than half of the country will access the internet at least once a month—a higher rate than in India, Indonesia and Thailand.
According to Nielsen, internet users in Vietnam spend nearly 25 hours per week online. This is high compared with elsewhere in Southeast Asia.
One poll found that mobile phones are the most common device used to access the web in Vietnam, employed by 85% of internet users ages 15 to 49. Nearly three-quarters (73%) used laptops.
More than one-third of Vietnam’s population are social network users. By 2020, that figure will approach half (46.7 million). Smartphones, used by 38.3% of adults at least monthly, are a main reason behind social networking’s growth.
Messaging apps are even more popular. One survey found that 74% of smartphone users used a messaging service more than once per week, while only 60% had used social media apps.
Retail ecommerce sales, excluding travel, will total $1.71 billion in 2016, accounting for just 1.1% of total retail sales in Vietnam. By 2020, that figure will expand to only 1.5%.
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