1) Mr. Narendra Modi utilized extensive PR activities and social media campaigns to build his image as a strong leader and connect directly with the public. 2) He conducted over 4,300 rallies across India, participated in thousands of public events, and traveled over 300,000 km to interact with people. 3) Modi intelligently leveraged all forms of media like print, television, and social media to broadcast his development vision for Gujarat and India, gaining widespread popularity.

1. Case Study On How Pr Activities and tools helped Mr
Narendra Modi To Make Way To PMo India in 2014

2. Narendra Modi has rewritten the rules of the game and
redefined Indian politics. Brand Modi has not only captured
popular imagination but also trumped Brand BJP. How did it
happen?
• It was not a co-incident that Mr Modi got selected as PM CANDIDATE
ousted senior leader like L.K Advani
• It was all because of building perfect image and public relation activities
which makes people believe Mr Modi as the best Candidate for PM
• He got down and connect directly with common public n speak about
their development
• He did 437 big rallies, participated in a total 5827 public interfacing events
and traveled over three lakh kilometres across 25 states in his attempt "to
connect himself to the people everywhere.
• He hijacked all attentions of media even the heart of indian audience
through debates,public shows explaining his Gujrat development model
and vision for a great india his shows got the highest TRP ratings making
most rated show in india
• He intelligently used all sorts of connecting medium like print and
electronic media,social media,radio, televisions

3. People who helped Mr Modi from
backstage
• Modi claimed that there was no PR agency behind him acc
to his wording “India is such a country that a PR agency will
not be able to make a person into anything,” said Modi. “As
far as a PR agency is concerned, I have never looked at or
listened to or met a PR agency. Modi does not have a PR
agency. Never have I kept one.”
• But APCO WORLDWIDE a US based Pr agency claimed his
involvement in few projects in gujrat
• So it was just on the media platforms where he did all his
public relation activities
• But he did had panel of research wing and political experts

5. The journey was started
on February 28, 2005
when “NarendraModi.in”
domain was created.

6. With the emergence of
Social Media, he enhanced
his reach and joined
Twitter in January 2009 &
Facebook in May 2009

7. Dream of becoming a Prime
Minister of the world’s biggest
democracy started taking a shape
with the campaign
Narendra Modi for PM
on January 13, 2010
fb.com/NarendraModi4PM
The popularity of Narendra Modi became
inevitable
3 years of campaigning to build an image of
a perfect PM
BJP was left with no other option
than selecting him as
PM Candidate for General Elections 2014
Ousted senior leaders like L.K.
Advani

9. • Narendra Modi has utilized all the social
platforms for creating the desired image.
Facebook, Twitter, Youtube, Slideshare,
Flickr, Pinterest, etc. were effectively
used during the campaign.
• Social platforms helped him in
connecting with masses and
establishing two-way communication.
• Social Media as an owned platform
definitely helped him in disseminating
information directly to the masses at any
point of time.
In last 3 years NaMo created lakhs
of Modi Brand Advocates via social
media who worked in mouth
publicity online and on-ground
during the campaigning.
Optimized use of Social Media

10. Accurate positioning with excessive
content seeding
Narendra Modi has not left a room for negative content by stuffing all the search
engines with excessive positive content.
• Campaigning included not just the official platforms & social channels of Modi but
numerous pseudo accounts and platforms.
• Forums, media platforms and websites are packed with the content which NaMo and
BJP wanted to float.
• Platforms like www.quora.com/Narendra-Modi, www.narendramodiplans.com,
www.isupportnamo.org are content rich and have effectively helped in portraying the
desired image. All the queries are tactically solved on forums to remove negativity.

11. • The way NaMo’s online promotional campaigns helped in creating brand ambassadors
for on-ground mouth publicity, representation of on-ground activities on online
platforms supported in establishing a transparent image of NaMo.
• Information of various developments in Gujarat and NaMo growth model is
disseminated on daily basis.
• Blogs on various issues, occasions, events, situations and topics were published on
regular basis to create the desired image in minds of masses.
• At the time of campaigning information of rallies was conveniently disseminated.
Establishing a transparent image by
putting on-ground activities online

12. Mr. Narendra Modi on Social
Media
Facebook
• Official: 27M+ Likes
• Narendra Modi official
fan page to establish
transparency and two-
way communication.
This platform gives
details of his schedule
& portrays his views on
various occasions and
incidents.
Twitter
• Official:9M + Likes
• Narendra Modi
official twitter handle
gives instant updates
and happenings about
NaMo. It also act as a
platform where NaMo
expresses his views
and gives special
comments.
Youtube
•-163,348 subscribers
•19,293,207 views
•youtube.com/user/narendramodi

13. Hit Campaigns of BJP

14. 3 Campaigns
1 Mission

15. The strategy that struck the right chord
with the people of India
Conclusion

16. Create the desired Image
Narendra Modi worked on image building as per indian youth ideology. Either we talk
about his look , his words , his healthy lifestyle(yoga) and his techsavvy image . This is
planned and not something and not something that happened by chance.
Keep Interacting with public directly.
Narendra Modi interacted personally with influencers and connected with followers
through rallies and mass communication.
Identify digital pockets for consumers
Availability is very important. Everyone expects the leader to be available for them. Social
networking helps in being there and listening the problems, views, suggestion and
everything that nation wants to convey. It also helps in understanding the views of citizen
on particular issue and thus, it gives direction in showcasing one’s views. Narendra Modi
has presence on every online platform.
His Vision for the people of the country
His ideas and vision for the country is so appealing that the people believe him with a
great sense of conviction and which people have seen no politician thinking like him
which make them believe in him.