My presentation in http://userxevent.ir about how a big organization introduces a new product to market.

1. HOW TO INTRODUCE
NEW PRODUCT TO MARKET
• Product Managers
• Product Designers
• UX Professionals
For

2. I’m Vahid Abolhassani Nejad
• Product Manager at
• Product Manager at
• Product Specialist at
GROUP

3. ACTUALLY, I’M TALKING ABOUT THE SOLUTION
THAT'S GOING TO SOLVE A PROBLEM
NOT EXACTLY PRODUCT OR FEATURE
Solution A Solution B Problem B
Problem A
Product

4. Applying CultureBeing Data-drivenSize of Organization
THE MOST IMPORTANT CHALLENGES FOR
INTRODUCE NEW SOLUTION TO SOLVE A PROBLEM

5. Case Study
Snapp VS Tap30

6. • NPS, CSAT
• Email, SMS
• Social
• Exclusive Promotion
• Discount Code
Niche Market
Communication
Appreciate
HOW PRODUCT CAN HELP TO
APPLYING NEW CULTURE?

7. Business
Process
Iteration LoopDesign Monitoring
LET’S DO IT

8. Business Process
1. Business Goals
2. Customer Understanding
3. Experience Design
4. Profit/Loss
5. Go-to-Market Plan

9. Business Process
1.
Business
Goals
Business Request
1. Business Metrics
2. Stakeholders Metrics
3. Product @#$%!
Business
Revenue
Performance Marketing
Retention Rate
Product
Returning Users Rate

10. 2. Data gathering
3. Simulate solution
1. Determining target customers
4. Test the solution
Business Process
2.
Customer
Understanding
• Is this the real problem that we’ve found?
• Does this solution really solve the problem?
• The real pain points that actually happened
Which tell us:

11. Case Study
Snapp

12. 3. Validate the solutions
1. Define the success metrics
2. Benchmark the local role models
4. Manage integrations & dependencies
Business Process
3.
Experience
Design
• Frequency of Purchase
• Subscription Rate
• Churn Rate
• Customer LTV
Success Metrics Example:

13. Case Study
Online Classified

14. Design
1. Brand Identity
2. Design Guideline
3. Information Architecture
4. Interaction Design
5. User Interface

15. Iteration Loop
1. Product Roadmap
2. Product Development Methodology
3. Do, Learn, Adjust
Incremental

16. Monitoring
1. Report to Stockholders
2. Success Metrics Monitoring Framework
3. Setup Analytics Tools

17. http://linkedin.com/in/vahida9i/
THANKS
#userx2018