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‫ﭼﻄﻮر‬ ‫ﮐﺎرﺑﺮی‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻃﺮاﺣﺎن‬
‫ﻣﯽﮐﻨﻨﺪ‬ ‫ﮐﺎر‬ ‫ﭼﺎﺑﮏ‬ ‫ﺗﯿﻢ‬ ‫ﯾﮏ‬ ‫در‬
‫ﻧﮋاد‬ ‫اﺑﻮاﻟﺤﺴﻨﯽ‬ ‫وﺣﯿﺪ‬
Hard Skills
Soft Skills
Comfort
Learning
Danger
‫ﺑﺎﺷﯿﺪ‬ ‫اﯾﻨﺠﺎ‬
Empathy
‫ﺷﻨﻮﻧﺪه‬ ‫ﯾﮏ‬
‫ﺑﺎﺷﯿﺪ‬ ‫ﺧﻮب‬
‫اﺗﻔﺎقﻫﺎ‬ ‫ﺷﺮح‬ ‫و‬ ‫داﺳﺘﺎنﮔﻮﯾﯽ‬
‫اﺳﮑﭻ‬ ‫ﻃﺮاﺣﯽ‬
‫ﻣﺘﺪﻫﺎی‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫ﮐﺎرﺑﺮﭘﮋوﻫﯽ‬
‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫ﻃﺮاﺣﯽ‬ ‫اﺻﻮل‬
‫و‬ ‫ﻧﻘﺪﭘﺬﯾﺮی‬
‫اﻧﺘﻘﺎد‬
‫ﺗﺴﺖ‬
‫ﭘﺬﯾﺮی‬ ‫ﮐﺎرﺑﺮد‬
‫و‬ ‫ﻫﻤﺪﻟﯽ‬
‫ﯾﺎدﮔﯿﺮی‬
UX ‫ﻣﺘﺨﺼﺺ‬
Cross-functional TeamBureaucratic Team
‫ﮐﻨﯿﻢ؟‬ ‫ﮐﺎر‬ ‫ﮐﺠﺎ‬ ‫ﻗﺮار‬ ‫ﺧﺐ‬
Android ApplicationDesign Department
‫ﻓﮑﺮ‬ ‫ﭼﺮﺧﻪﻫﺎ‬ ‫ﺑﻪ‬
‫ﺗﮑﺎﻣﻞ‬ ‫ﻧﻪ‬ ‫ﻣﯽﮐﻨﻨﺪ‬
‫واﮐﻨﺶﭘﺬﯾﺮ‬ ‫ﻧﻪ‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﻓﻌﺎل‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﻣﺸﺎرﮐﺖ‬ ‫ﻓﺮﻫﻨﮓ‬ ‫دارای‬
‫ﻣﺴﺌﻮﻟﯿﺖﻫﺎی‬ ‫و‬ ‫ﻧﻘﺶﻫﺎ‬
‫ﻣﺸﺨﺺ‬ ‫ﮐﺎﻣﻼ‬ ‫را‬ ‫ﺧﻮد‬
‫ﻣﯽﮐﻨﻨﺪ‬
Product Manager UX Professional
‫رو‬ ‫ﺧﻮدﺷﻮن‬ ‫دو‬ ‫ﻫﺮ‬
‫ﻣﺸﺘﺮی‬ ‫ﻧﻤﺎﯾﻨﺪه‬
‫ﻣﯽدوﻧﻨﺪ‬
‫ﺑﻪ‬ ‫ﮐﺴﺐوﮐﺎر‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫اﻧﺘﻘﺎل‬ ‫ﻣﺴﺌﻮل‬
‫ﻧﯿﺎزﻫﺎی‬ ‫ﺑﯿﻦ‬ ‫ﺗﻌﺎدل‬ ‫اﯾﺠﺎد‬ ‫و‬ UX ‫ﻣﺘﺨﺼﺺ‬
‫ﻣﺸﺘﺮی‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫و‬ ‫ﮐﺴﺐوﮐﺎر‬
‫ﺑﺮای‬ ‫ﺑﺎﯾﺪ‬ ‫ﮐﻪ‬ ‫ﮐﺴﯽ‬ ،‫ﻋﯿﺎر‬ ‫ﺗﻤﺎم‬ ‫دﻟﺴﻮز‬ ‫ﯾﮏ‬
‫ﯾﮏ‬ ‫ﻫﻤﻮاره‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫ﮐﺮدن‬ ‫ﺑﺮآورده‬
.‫ﺑﺎﺷﻪ‬ ‫داﺷﺘﻪ‬ ‫ﻣﺤﺼﻮل‬ ‫ﻣﺪﯾﺮ‬ ‫ﺑﺎ‬ ‫ﺧﻮب‬ ‫ﺗﻌﺎﻣﻞ‬
PM UX
User Research
User Flow
Persona
User Stories
Defining Features
MVPs
Prototyping
UI Design
Interaction Design
Usability Testing
Product Roadmap
Scope Planing
Define Metrics
Task Management
•‫ﺗﺎ‬ ‫ﺑﺸﯿﺪ‬ ‫ﻣﺘﻤﺮﮐﺰ‬ ‫ﺧﻮدﺗﻮن‬ ‫ﮐﺎر‬ ‫ﺎت‬d‫ﺟﺰ‬ ‫روی‬ ‫و‬ ‫ﮐﻨﯿﺪ‬ ‫وﻇﺎﯾﻒ‬ ‫ﺗﻘﺴﯿﻢ‬ ‫اﺑﺘﺪا‬ ‫از‬
‫ﺑﺸﻪ‬ ‫ﭘﺮرﻧﮓﺗﺮ‬ ‫ﻧﻘﺶﺗﻮن‬
•‫ﻧﺪاره‬ ‫وﺟﻮد‬ ‫ﺷﻤﺎ‬ ‫ﺑﯿﻦ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﯿﭻ‬ ،‫ﺑﮕﯿﺮﯾﺪ‬ ‫ﯾﺎد‬ ‫ﻫﻢ‬ ‫از‬ ‫ﻫﻤﯿﺸﻪ‬ ‫و‬ ‫ﺑﺎﺷﯿﺪ‬ ‫ﻫﻢ‬ ‫ﮐﻨﺎر‬
•‫ﻣﯽﮔﻦ‬ ‫ﭼﯽ‬ ‫ﮐﺎرﺑﺮانﺗﻮن‬ ‫ﺑﺒﯿﻨﯿﺪ‬ ،‫ﺑﺮﺳﯿﺪ‬ ‫ﻣﺸﺘﺮﮐﯽ‬ ‫ﻧﺘﯿﺠﻪ‬ ‫ﺑﻪ‬ ‫ﻧﻤﯽﺗﻮﻧﯿﺪ‬ ‫اﮔﺮ‬
•‫و‬ ‫ﻣﯽﮐﻨﻪ‬ ‫ﺷﻨﺎﺳﺎﯾﯽ‬ ‫رو‬ ‫ﻣﺸﮑﻞ‬ ‫اﻏﻠﺐ‬ ‫ﻣﺤﺼﻮل‬ ‫ﻣﺪﯾﺮ‬ ‫ﺑﺎﺷﯿﺪ‬ ‫داﺷﺘﻪ‬ ‫ﺧﺎﻃﺮ‬ ‫ﺑﻪ‬
‫ﻣﯽﮐﻨﻪ‬ ‫ﻣﺸﺨﺺ‬ ‫رو‬ ‫ﻣﺸﮑﻞ‬ ‫اون‬ ‫ﮐﺮدن‬ ‫ﺑﺮﻃﺮف‬ ‫ﺣﻞ‬ ‫راه‬ ‫ﮐﻪ‬ UX ‫ﻣﺘﺨﺼﺺ‬
UXUI
‫ﮐﺪﻫﺎ‬
‫ﮐﺎرﺑﺮی‬ ‫ﺗﺠﺮﺑﻪ‬
‫ﮐﺎرﺑﺮی‬ ‫راﺑﻂ‬
Product
Colors
Typography
Scenario
User Flow
Layouts
Prototyping
Content
VS
UX DesignerUI Designer
Data Analysis

‫د‬‫ﻣﯽﺷﻮ‬ ‫اﺣﺴﺎﺳﯽ‬ ‫ارﺗﺒﺎﻃﺎت‬ ‫اﯾﺠﺎد‬ ‫ﺑﺎﻋﺚ‬ ‫ﮐﺎرش‬ ‫ﺧﺮوﺟﯽ‬
‫ﺑﺮﺳﺪ‬ ‫ﮐﺎرﺑﺮ‬ ‫دﺳﺖ‬ ‫ﺑﻪ‬ ‫ﭼﻄﻮر‬ ‫ﺷﺪه‬ ‫ﻃﺮاﺣﯽ‬ UX ‫ﮐﻪ‬ ‫ﻣﯽﮐﻨﺪ‬ ‫ﺗﻌﻦ‬

‫ﺖ‬‫اﺳ‬ ‫واﯾﺮﻓﺮﯾﻢ‬ ‫ﯾﺎ‬ ‫اﮐﺴﻞ‬ ‫ﻓﺎﯾﻞ‬ ‫ﻋﻤﺪﺗﺎ‬ ‫ﮐﺎرش‬ ‫ﺧﺮوﺟﯽ‬
‫ﻣﯽﮐﻨﺪ‬ ‫راﺣﺖﺗﺮ‬ ‫را‬ ‫ﮐﺎرﺑﺮی‬ ‫راﺑﻂ‬ ‫از‬ ‫اﺳﺘﻔﺎده‬ UX
‫ﻣﯽﮐﻨﺪ‬ ‫ﮐﻤﮏ‬ ‫اﻫﺪافﺷﺎن‬ ‫ﺑﻪ‬ ‫رﺳﯿﺪن‬ ‫در‬ ‫را‬ ‫ﮐﺎرﺑﺮان‬ UX
‫ﺻﺮﻓﻪﺟﻮﯾﯽ‬ ‫ﺑﺮای‬ ‫ﮐﻪ‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﻓﺮاﻧﺖاﻧﺪی‬ ‫ﻣﺘﺨﺼﺺﻫﺎی‬ ‫واﻗﻊ‬ ‫در‬ ‫آﻧﻬﺎ‬
.‫ﻣﯽدﻫﻨﺪ‬ ‫اﻧﺠﺎم‬ ‫ﻫﻢ‬ ‫رو‬ UX ‫ﻣﺘﺨﺼﺺ‬ ‫ﮐﺎرﻫﺎی‬ ‫از‬ ‫ﺑﺮﺧﯽ‬ ‫ﻫﺰﯾﻨﻪﻫﺎ‬ ‫در‬
•‫ﮐﻨﯿﺪ‬ ‫ﮐﺴﺐ‬ ‫اﻃﻼع‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺗﮑﻨﻮﻟﻮژیﻫﺎی‬ ‫ﻣﻮرد‬ ‫در‬ ‫ﮐﻤﯽ‬
•‫ﮐﻨﯿﺪ‬ ‫اﺳﺘﻘﺒﺎل‬ ‫ﻣﺘﻔﺎوت‬ ‫ﻧﻈﺮات‬ ‫از‬
•‫ﺑﺬارﯾﺪ‬ ‫اﺷﺘﺮاک‬ ‫ﺑﻪ‬ ‫ﻫﻢ‬ ‫ﺑﺎ‬ ‫ﭼﺮﺧﻪ‬ ‫ﻫﺮ‬ ‫اﻧﺘﻬﺎی‬ ‫در‬ ‫رو‬ ‫ﻧﺘﺎﯾﺞ‬
•‫ﺑﺎﺷﯿﺪ‬ ‫ﮔﯿﺮی‬ ‫ﯾﺎد‬ ‫ﺣﺎل‬ ‫در‬ ‫ﻫﻤﻮاره‬
@myvahid
Productly.ir

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طراحان تجربه کاربری چطور در یک تیم چابک کار میکنند

  • 1. ‫ﭼﻄﻮر‬ ‫ﮐﺎرﺑﺮی‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻃﺮاﺣﺎن‬ ‫ﻣﯽﮐﻨﻨﺪ‬ ‫ﮐﺎر‬ ‫ﭼﺎﺑﮏ‬ ‫ﺗﯿﻢ‬ ‫ﯾﮏ‬ ‫در‬ ‫ﻧﮋاد‬ ‫اﺑﻮاﻟﺤﺴﻨﯽ‬ ‫وﺣﯿﺪ‬
  • 4. Empathy ‫ﺷﻨﻮﻧﺪه‬ ‫ﯾﮏ‬ ‫ﺑﺎﺷﯿﺪ‬ ‫ﺧﻮب‬ ‫اﺗﻔﺎقﻫﺎ‬ ‫ﺷﺮح‬ ‫و‬ ‫داﺳﺘﺎنﮔﻮﯾﯽ‬ ‫اﺳﮑﭻ‬ ‫ﻃﺮاﺣﯽ‬ ‫ﻣﺘﺪﻫﺎی‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬ ‫ﮐﺎرﺑﺮﭘﮋوﻫﯽ‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬ ‫ﻃﺮاﺣﯽ‬ ‫اﺻﻮل‬ ‫و‬ ‫ﻧﻘﺪﭘﺬﯾﺮی‬ ‫اﻧﺘﻘﺎد‬ ‫ﺗﺴﺖ‬ ‫ﭘﺬﯾﺮی‬ ‫ﮐﺎرﺑﺮد‬ ‫و‬ ‫ﻫﻤﺪﻟﯽ‬ ‫ﯾﺎدﮔﯿﺮی‬ UX ‫ﻣﺘﺨﺼﺺ‬
  • 5. Cross-functional TeamBureaucratic Team ‫ﮐﻨﯿﻢ؟‬ ‫ﮐﺎر‬ ‫ﮐﺠﺎ‬ ‫ﻗﺮار‬ ‫ﺧﺐ‬ Android ApplicationDesign Department
  • 6. ‫ﻓﮑﺮ‬ ‫ﭼﺮﺧﻪﻫﺎ‬ ‫ﺑﻪ‬ ‫ﺗﮑﺎﻣﻞ‬ ‫ﻧﻪ‬ ‫ﻣﯽﮐﻨﻨﺪ‬ ‫واﮐﻨﺶﭘﺬﯾﺮ‬ ‫ﻧﻪ‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﻓﻌﺎل‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﻣﺸﺎرﮐﺖ‬ ‫ﻓﺮﻫﻨﮓ‬ ‫دارای‬ ‫ﻣﺴﺌﻮﻟﯿﺖﻫﺎی‬ ‫و‬ ‫ﻧﻘﺶﻫﺎ‬ ‫ﻣﺸﺨﺺ‬ ‫ﮐﺎﻣﻼ‬ ‫را‬ ‫ﺧﻮد‬ ‫ﻣﯽﮐﻨﻨﺪ‬
  • 7. Product Manager UX Professional ‫رو‬ ‫ﺧﻮدﺷﻮن‬ ‫دو‬ ‫ﻫﺮ‬ ‫ﻣﺸﺘﺮی‬ ‫ﻧﻤﺎﯾﻨﺪه‬ ‫ﻣﯽدوﻧﻨﺪ‬ ‫ﺑﻪ‬ ‫ﮐﺴﺐوﮐﺎر‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫اﻧﺘﻘﺎل‬ ‫ﻣﺴﺌﻮل‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫ﺑﯿﻦ‬ ‫ﺗﻌﺎدل‬ ‫اﯾﺠﺎد‬ ‫و‬ UX ‫ﻣﺘﺨﺼﺺ‬ ‫ﻣﺸﺘﺮی‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫و‬ ‫ﮐﺴﺐوﮐﺎر‬ ‫ﺑﺮای‬ ‫ﺑﺎﯾﺪ‬ ‫ﮐﻪ‬ ‫ﮐﺴﯽ‬ ،‫ﻋﯿﺎر‬ ‫ﺗﻤﺎم‬ ‫دﻟﺴﻮز‬ ‫ﯾﮏ‬ ‫ﯾﮏ‬ ‫ﻫﻤﻮاره‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫ﮐﺮدن‬ ‫ﺑﺮآورده‬ .‫ﺑﺎﺷﻪ‬ ‫داﺷﺘﻪ‬ ‫ﻣﺤﺼﻮل‬ ‫ﻣﺪﯾﺮ‬ ‫ﺑﺎ‬ ‫ﺧﻮب‬ ‫ﺗﻌﺎﻣﻞ‬
  • 8. PM UX User Research User Flow Persona User Stories Defining Features MVPs Prototyping UI Design Interaction Design Usability Testing Product Roadmap Scope Planing Define Metrics Task Management
  • 9. •‫ﺗﺎ‬ ‫ﺑﺸﯿﺪ‬ ‫ﻣﺘﻤﺮﮐﺰ‬ ‫ﺧﻮدﺗﻮن‬ ‫ﮐﺎر‬ ‫ﺎت‬d‫ﺟﺰ‬ ‫روی‬ ‫و‬ ‫ﮐﻨﯿﺪ‬ ‫وﻇﺎﯾﻒ‬ ‫ﺗﻘﺴﯿﻢ‬ ‫اﺑﺘﺪا‬ ‫از‬ ‫ﺑﺸﻪ‬ ‫ﭘﺮرﻧﮓﺗﺮ‬ ‫ﻧﻘﺶﺗﻮن‬ •‫ﻧﺪاره‬ ‫وﺟﻮد‬ ‫ﺷﻤﺎ‬ ‫ﺑﯿﻦ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﯿﭻ‬ ،‫ﺑﮕﯿﺮﯾﺪ‬ ‫ﯾﺎد‬ ‫ﻫﻢ‬ ‫از‬ ‫ﻫﻤﯿﺸﻪ‬ ‫و‬ ‫ﺑﺎﺷﯿﺪ‬ ‫ﻫﻢ‬ ‫ﮐﻨﺎر‬ •‫ﻣﯽﮔﻦ‬ ‫ﭼﯽ‬ ‫ﮐﺎرﺑﺮانﺗﻮن‬ ‫ﺑﺒﯿﻨﯿﺪ‬ ،‫ﺑﺮﺳﯿﺪ‬ ‫ﻣﺸﺘﺮﮐﯽ‬ ‫ﻧﺘﯿﺠﻪ‬ ‫ﺑﻪ‬ ‫ﻧﻤﯽﺗﻮﻧﯿﺪ‬ ‫اﮔﺮ‬ •‫و‬ ‫ﻣﯽﮐﻨﻪ‬ ‫ﺷﻨﺎﺳﺎﯾﯽ‬ ‫رو‬ ‫ﻣﺸﮑﻞ‬ ‫اﻏﻠﺐ‬ ‫ﻣﺤﺼﻮل‬ ‫ﻣﺪﯾﺮ‬ ‫ﺑﺎﺷﯿﺪ‬ ‫داﺷﺘﻪ‬ ‫ﺧﺎﻃﺮ‬ ‫ﺑﻪ‬ ‫ﻣﯽﮐﻨﻪ‬ ‫ﻣﺸﺨﺺ‬ ‫رو‬ ‫ﻣﺸﮑﻞ‬ ‫اون‬ ‫ﮐﺮدن‬ ‫ﺑﺮﻃﺮف‬ ‫ﺣﻞ‬ ‫راه‬ ‫ﮐﻪ‬ UX ‫ﻣﺘﺨﺼﺺ‬
  • 10. UXUI
  • 12. Colors Typography Scenario User Flow Layouts Prototyping Content VS UX DesignerUI Designer Data Analysis 
‫د‬‫ﻣﯽﺷﻮ‬ ‫اﺣﺴﺎﺳﯽ‬ ‫ارﺗﺒﺎﻃﺎت‬ ‫اﯾﺠﺎد‬ ‫ﺑﺎﻋﺚ‬ ‫ﮐﺎرش‬ ‫ﺧﺮوﺟﯽ‬ ‫ﺑﺮﺳﺪ‬ ‫ﮐﺎرﺑﺮ‬ ‫دﺳﺖ‬ ‫ﺑﻪ‬ ‫ﭼﻄﻮر‬ ‫ﺷﺪه‬ ‫ﻃﺮاﺣﯽ‬ UX ‫ﮐﻪ‬ ‫ﻣﯽﮐﻨﺪ‬ ‫ﺗﻌﻦ‬ 
‫ﺖ‬‫اﺳ‬ ‫واﯾﺮﻓﺮﯾﻢ‬ ‫ﯾﺎ‬ ‫اﮐﺴﻞ‬ ‫ﻓﺎﯾﻞ‬ ‫ﻋﻤﺪﺗﺎ‬ ‫ﮐﺎرش‬ ‫ﺧﺮوﺟﯽ‬ ‫ﻣﯽﮐﻨﺪ‬ ‫راﺣﺖﺗﺮ‬ ‫را‬ ‫ﮐﺎرﺑﺮی‬ ‫راﺑﻂ‬ ‫از‬ ‫اﺳﺘﻔﺎده‬ UX ‫ﻣﯽﮐﻨﺪ‬ ‫ﮐﻤﮏ‬ ‫اﻫﺪافﺷﺎن‬ ‫ﺑﻪ‬ ‫رﺳﯿﺪن‬ ‫در‬ ‫را‬ ‫ﮐﺎرﺑﺮان‬ UX
  • 13. ‫ﺻﺮﻓﻪﺟﻮﯾﯽ‬ ‫ﺑﺮای‬ ‫ﮐﻪ‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﻓﺮاﻧﺖاﻧﺪی‬ ‫ﻣﺘﺨﺼﺺﻫﺎی‬ ‫واﻗﻊ‬ ‫در‬ ‫آﻧﻬﺎ‬ .‫ﻣﯽدﻫﻨﺪ‬ ‫اﻧﺠﺎم‬ ‫ﻫﻢ‬ ‫رو‬ UX ‫ﻣﺘﺨﺼﺺ‬ ‫ﮐﺎرﻫﺎی‬ ‫از‬ ‫ﺑﺮﺧﯽ‬ ‫ﻫﺰﯾﻨﻪﻫﺎ‬ ‫در‬
  • 14. •‫ﮐﻨﯿﺪ‬ ‫ﮐﺴﺐ‬ ‫اﻃﻼع‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺗﮑﻨﻮﻟﻮژیﻫﺎی‬ ‫ﻣﻮرد‬ ‫در‬ ‫ﮐﻤﯽ‬ •‫ﮐﻨﯿﺪ‬ ‫اﺳﺘﻘﺒﺎل‬ ‫ﻣﺘﻔﺎوت‬ ‫ﻧﻈﺮات‬ ‫از‬ •‫ﺑﺬارﯾﺪ‬ ‫اﺷﺘﺮاک‬ ‫ﺑﻪ‬ ‫ﻫﻢ‬ ‫ﺑﺎ‬ ‫ﭼﺮﺧﻪ‬ ‫ﻫﺮ‬ ‫اﻧﺘﻬﺎی‬ ‫در‬ ‫رو‬ ‫ﻧﺘﺎﯾﺞ‬ •‫ﺑﺎﺷﯿﺪ‬ ‫ﮔﯿﺮی‬ ‫ﯾﺎد‬ ‫ﺣﺎل‬ ‫در‬ ‫ﻫﻤﻮاره‬