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Flipkart Success Story


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Operations Management: A case study on Flipkart's Inventory and Supply Chain Management

Published in: Business
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Flipkart Success Story

  1. 1. Case Study Analysis of Flipkart Regarding: Inventory & Supply Chain Management
  2. 2. Inventory Management Supply Chain Management o Inventory management is a science primarily about specifying the shape and percentage of stocked goods. It is required at different locations within a facility or within many locations of a supply network to precede the regular and planned course of production and stock of materials.  Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management involves coordinating and integrating these flows both within and among companies.
  3. 3. Cases we have analyzed Nike Flipkart Ikea BioAg Amazon
  4. 4. Amul Dalmia Cement Ltd. Global Green Company Kurl On
  5. 5. Why this case?  As Flipkart is the leading e-commerce retail store, we wanted to study how it is managing its operations when it comes to dealing with huge inventories and catering to million consumers
  6. 6. Flipkart Introduction Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It is a company which operates in India, Having it’s headquarters in Bangalore, Karnataka.
  7. 7. Briefing The Case  Flipkart is an electronic commerce company and India’s online retail store  Deals in diversified products  Flipkart had almost 300 warehouses spread across the Nation  It used to maintain high stocks in its inventories so that shortfall doesn't occur  To provide a memorable shopping experience to its customers is the company’s moto so that the customers loyalty is achieved
  8. 8. Problems faced by Flipkart  Excess storage  Wearing out of perishable goods  Change in fashion and obsolete of technology  Non timely Delivery  Competition
  9. 9. Solutions  Just in Time and FIFO Method  Durable goods- long shelf life  Tie ups with more than 15 courier companies  Sales data used to predict levels of inventory
  10. 10. Warehouse Management:  Flipkart has major warehouses spread across the Metros like Mumbai, Delhi, Kolkata and Chennai and in the cities of Pune, Bangalore and Noida  Flipkart’s warehouse management has 3 major steps:  Inward Processing  Storage Management  Outward Processing
  11. 11. 3 Steps of Flipkart’s warehouse management system
  12. 12. Order Fulfillment Plan
  13. 13. S  India’s largest e-commerce retailer  Experienced Founders  Exclusive and long range of products  Limited Distribution channel reach  Cost of acquisition  Expansion of business  Outsourcing  Competition  Government regulations W O T