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10 Design Experience
X-Factors
@ValaAfshar
@JimMacLeod
Shared experiences are
the new Search.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
Comfort for the old must
make way for the thrill of
the new.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
The customer journey
goes from awareness to
experience.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 OBSERVATIONS: @ValaAfshar | @JimMacLeodX: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
The smart phone is not
the “second screen,” it’s
the first screen.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
Technology is most human
when it is invisible.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
More than 50 percent of a cus-
tomer experience is subscon-
scious, or how a customer feels.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
Personify your customers and
walk in their shoes.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
Experience architecture lies at
the intersection of storytelling
and user-centered design.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
Experiences, like animation,
need a storyboard.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
All business is personal.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
10 Experience Design X-Factors
by Vala Afshar: Chief Digital Evangelist, Salesforce
& Jim MacLeod: Director, Creative and Digital Marketing, Extreme Networks
X: The Experience When Business Meets Design
by Brian Solis: Principal Analyst, Altimeter Group

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10 Design Experience X-Factors

  • 2. Shared experiences are the new Search. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 3. Comfort for the old must make way for the thrill of the new. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 4. The customer journey goes from awareness to experience. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 OBSERVATIONS: @ValaAfshar | @JimMacLeodX: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 5. The smart phone is not the “second screen,” it’s the first screen. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 6. Technology is most human when it is invisible. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 7. More than 50 percent of a cus- tomer experience is subscon- scious, or how a customer feels. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 8. Personify your customers and walk in their shoes. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 9. Experience architecture lies at the intersection of storytelling and user-centered design. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 10. Experiences, like animation, need a storyboard. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 11. All business is personal. X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod
  • 12. 10 Experience Design X-Factors by Vala Afshar: Chief Digital Evangelist, Salesforce & Jim MacLeod: Director, Creative and Digital Marketing, Extreme Networks X: The Experience When Business Meets Design by Brian Solis: Principal Analyst, Altimeter Group