You are an artist or young creatifs living in Siwzterland? Design It! is offering you an opportunité of important visibility for your art to push your carriere. For the 2014 Edition, the 3 finalists will benefit from a national poster campaign offert by Clear Channel. In January, 2 weeks of big posters (F12) in all Switzerland and some PR action to let the general public know the finalists. Finally, the winner will have and even more important campaign and be link with the entire Leysin Champs Open campaign. The winner will also become the next official artist and be invited on site during the event (13-16.3.2014). All the Design It! participant will be invited for 2 personnes either on the slopes for the action with liftpasses or in one of the concerts in the resort.

1. BRIEFING – 4th Edition

2. INTRODUCTION – DESIGN IT!
Design it! is a design competition with the goal to create the next Leysin CHAMPS Open poster.
The Leysin Champs Open is a – Winter Freestyle Festival – held in March 2014 (13 to 16) in Leysin. This happening is the
direct evolution of Europe's oldest still running Snowboard Competition which has over the years transformed into a veritable
showcase of Snowboarding, Freesking and Skateboarding complemented by a full Musical Program with live concerts & DJ’s
as well as Urban Art by the way of this competition and live performances during the event.
On the sports side, some radical innovations are planned for the 2014 edition:
- 6 freestyle film productions (3 Snowboard and Freeski 3) will be welcomed in Leysin for 10 days to shoot images for their
forthcoming films in 2014. These images will be presented to the public on site in Leysin but also via multiple social
networks. Everybody is welcome to vote as part of the judging process and a global prize purse U$ 30’000 will be
distributed amongst the films.
- These six productions will be accompanied by their staring riders who will be present for a big show on the slopes in Leysin
- The 15th & 16th of March. It will also be the opportunity for up and coming riders to take part in an open competition where
the best riders in each discipline (Snowboard & Freeski) will be invited to participate in one of the next film shoots for the
following film.

3. CONCEPT:
- The design must clearly identify the event– Leysin Champs Open.
- The public must understand exactly what the event is about
- The CHAMPS is 1 event based on 3 main pillars: FREESTYLE – MUSIC – ART.
- The CHAMPS is a unique event in its own right.
On the slopes
In the resort – The Place to Be
Competition area showcasing the local snowpark and halfpipe
A welcoming après-ski location in the heart of the resort village.
Competition totally visible from the CHAMPS on snow village.
Beautiful view overlooking Lake Geneva
Music Showcase - concerts - DJ's - evenings - clubbing
Resident artists decorate the party and concert locations
Easily accessible by ski, snowboard or by foot
Live Art Performances

4. THEME:
The Champs Leysin Open takes a new direction in 2014 with an even more diverse pallet of entertainment to offer both on
and off the slopes.
More Freestyle, More Music and More Urban Art.
It’s all about having a great time in an amazing location and sharing different experiences with your friends.

5. GRAPHIC ELEMENTS:
The official event logo – Available for download in EPS format.
Other elements that must be integrated:
- The silhouette of the Leysin mountain landscape with the Tour d’Aï
- Le Kuklos (Revolving Restaurant in Leysin)
- Lovely The Cow (Follow the link for some examples)
http://www.swissmilk.ch/fr/divertissements/campagne-lovely/affiches-et-annonces.html

6. OTHER ELEMENTS TO INCLUDE
The designs must also include the following information:
- The date of the event in ENGLISH (13th – 16th of MARCH)
- The Internet Site www.champsopen.ch
- A place to integrate some text, IE: The Program
- A place to integrate the event sponsors logos
FORMAT – File creation details
Billboard Poster F12
Original Format: 2680 mm x 1280 mm
Format: PDF with text outlines
Resolution: Optimal 225 dpi
Color: CMYK
Participation file: 268 mm x 128 mm
Format: JPG or PNG
Artistic Techniques
All artistic techniques are allowed and diversity is encourages.
During your visual creation, made a video capture and share it with us!
Deadline for submission of your design: 12.12.2013

7. REQUIREMENTS
The DESIGN must include all the elements contained in this briefing
All aspects are important: the concept, theme, graphics and other elements
Examples
Useful Links:
- www.champsopen.ch > Leysin Champs Open Website
- www.flickr.com/photos/champs-leysin/ > Photo Gallery
- www.youtube.com/user/CHAMPSLEYSIN > Youtube Channel
CONTACT
For questions or further information, please contact:
- Jérôme Gogniat – jerome@swissmate.ch - T. 079 839 75 15