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Strategic Content Marketing With Blogging: Breaking Through 4 Main Limitations

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Valerie Morris
Valerie Morris

Valerie Morris, Tintero Creative, designed this lecture for the Montfort College of Business' (University of Northern Colorado) Social Media Marketing class on integrating blogging into content marketing and why content marketing is crucial to any digital marketing strategy.

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CONTENT IS KING STRATEGIC CONTENT MARKETING WITH BLOGGING
CONTENT MARKETING’S PURPOSE IS TO ATTRACT AND RETAIN CUSTOMERS BY CONSISTENTLY CREATING AND CURATING RELEVANT AND VALUABLE CONTENT WITH THE INTENTION OF CHANGING OR ENHANCING CONSUMER BEHAVIOR. IT IS AN ONGOING PROCESS THAT IS BEST INTEGRATED INTO YOUR OVERALL MARKETING STRATEGY, AND IT FOCUSES ON OWNING MEDIA, NOT RENTING IT. Content Marketing Institute STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS CONTENT SUPPORTS MANY CHANNELS OF MARKETING ▸ Social media marketing: Content marketing strategy comes before your social media strategy. ▸ SEO: Search engines reward businesses that publish quality, consistent content. ▸ PR: Successful PR strategies address issues readers care about, not their business. ▸ Inbound marketing: Content is key to driving inbound traffic and leads. ▸ Native Advertising: Uses Content To “Disguise” Ads
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS TYPES OF CONTENT ▸ Blogs ▸ Video ▸ Podcast ▸ Live-Stream Video ▸ Email ▸ Infographics ▸ Ebooks, Guides, etc.
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS WHAT HOLDS BRANDS BACK FROM BEING SUCCESSFUL? ▸ Voice ▸ Fear ▸ Comparison ▸ Execution
EVERY WRITER I KNOW HAS TROUBLE WRITING. Joseph Heller STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS VOICE ▸ Figure Out Your Audience ▸ Observe the Current ‘Voices’ Out There ▸ Be Helpful, Relevant, & Authentic ▸ Niche Your Voice ▸ Just Start.
"INACTION BREEDS DOUBT AND FEAR. ACTION BREEDS CONFIDENCE AND COURAGE. IF YOU WANT TO CONQUER FEAR, DO NOT SIT HOME AND THINK ABOUT IT. GO OUT AND GET BUSY." Dale Carnegie STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS FEAR ▸ Start Small ▸ Build A Tribe ▸ Due Diligence
"COMPARISON IS THE THIEF OF JOY" Theodore Roosevelt STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS COMPARISON ▸ Numbers Don’t Always Matter Most. Networks Can Trump Numbers. ▸ Know What YOU Stand For ▸ Give Grace That It’s A Process ▸ Let Comparison Motivate You.
AMATEURS SIT AND WAIT FOR INSPIRATION, THE REST OF US JUST GET UP AND GO TO WORK. Stephen King STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS EXECUTION ▸ Know Thyself ▸ Realistic Goals ▸ Trade or Hire Help ▸ Collect Ideas ▸ Make A Content Calendar/ Schedule ▸ Lift Others Up
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS TECHNICAL TIPS ▸ I personally aim to have 500-800 words for an average article. Some argue that throwing a 1500 word article in there helps you stand out to search engines. This is a debatable point, though. ▸ Wordpress is your friend. ▸ Optimize your blog articles for SEO keywords. Search engines see your blog article as another “page” of your website. ▸ Use bullet points, numbered lists, and simple language. ▸ Always use at least one image & brand it if possible!
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS WHAT’S NEXT ▸ Tell The World ▸ Website ▸ Social Media (LinkedIn Publishing, FB Notes, Slideshare, etc.) ▸ Email ▸ 3rd Party Websites (Tribrr, etc.) ▸ Submit Articles
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS REPURPOSE ▸ This Presentation ▸ Create Blog (outline is already here.) ▸ Create a video Blab or Periscope live-stream ▸ Break Into Multiple Tweets/Hooks ▸ Incorporate Into Email ▸ You took the time to make the content originally - why not give it as much mileage as you can?!
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS MEASURE ▸ Know What Works ▸ Social Analytics ▸ Website Analytics ▸ Email Analytics ▸ Word of Mouth ▸ Constantly Measure Your Efforts & Adapt
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS PERSONAL BRANDING ▸ Stays With You ▸ Competitive Edge ▸ Build YOUR OWN Brand - regardless of who you work for. ▸ Use Content To Create A Life-Long Brand
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS ACTION STEPS ▸ Buy Your Domain ▸ Claim Your Social Domains ▸ Identify Your Biggest Digital “Idols” ▸ List Out Topic Ideas or Niche Ideas ▸ Set Your Starting Goal
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS WRITER’S RESOURCES ▸ Michael Hyatt @michaelhyatt ▸ Amber Vilhauer (insightfuldevelopment.com) ▸ Content Marketing Institute ▸ CopyBlogger ▸ CWSM (coloradowomeninsocialmedia.com)
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS CONNECT WITH ME. ▸ www.tinterocreative.com ▸ valerie@tinterocreative.com ▸ Twitter - @tinterocreative ▸ LinkedIn - https:// www.linkedin.com/in/ valerielmorris ▸ Facebook - /www.facebook.com/ TinteroCreative/
Strategic Content Marketing With Blogging: Breaking Through 4 Main Limitations

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Strategic Content Marketing With Blogging: Breaking Through 4 Main Limitations

  • 1. CONTENT IS KING STRATEGIC CONTENT MARKETING WITH BLOGGING
  • 2. CONTENT MARKETING’S PURPOSE IS TO ATTRACT AND RETAIN CUSTOMERS BY CONSISTENTLY CREATING AND CURATING RELEVANT AND VALUABLE CONTENT WITH THE INTENTION OF CHANGING OR ENHANCING CONSUMER BEHAVIOR. IT IS AN ONGOING PROCESS THAT IS BEST INTEGRATED INTO YOUR OVERALL MARKETING STRATEGY, AND IT FOCUSES ON OWNING MEDIA, NOT RENTING IT. Content Marketing Institute STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
  • 3. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS CONTENT SUPPORTS MANY CHANNELS OF MARKETING ▸ Social media marketing: Content marketing strategy comes before your social media strategy. ▸ SEO: Search engines reward businesses that publish quality, consistent content. ▸ PR: Successful PR strategies address issues readers care about, not their business. ▸ Inbound marketing: Content is key to driving inbound traffic and leads. ▸ Native Advertising: Uses Content To “Disguise” Ads
  • 4. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS TYPES OF CONTENT ▸ Blogs ▸ Video ▸ Podcast ▸ Live-Stream Video ▸ Email ▸ Infographics ▸ Ebooks, Guides, etc.
  • 5. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS WHAT HOLDS BRANDS BACK FROM BEING SUCCESSFUL? ▸ Voice ▸ Fear ▸ Comparison ▸ Execution
  • 6. EVERY WRITER I KNOW HAS TROUBLE WRITING. Joseph Heller STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
  • 7. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS VOICE ▸ Figure Out Your Audience ▸ Observe the Current ‘Voices’ Out There ▸ Be Helpful, Relevant, & Authentic ▸ Niche Your Voice ▸ Just Start.
  • 8. "INACTION BREEDS DOUBT AND FEAR. ACTION BREEDS CONFIDENCE AND COURAGE. IF YOU WANT TO CONQUER FEAR, DO NOT SIT HOME AND THINK ABOUT IT. GO OUT AND GET BUSY." Dale Carnegie STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
  • 9. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS FEAR ▸ Start Small ▸ Build A Tribe ▸ Due Diligence
  • 10. "COMPARISON IS THE THIEF OF JOY" Theodore Roosevelt STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
  • 11. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS COMPARISON ▸ Numbers Don’t Always Matter Most. Networks Can Trump Numbers. ▸ Know What YOU Stand For ▸ Give Grace That It’s A Process ▸ Let Comparison Motivate You.
  • 12. AMATEURS SIT AND WAIT FOR INSPIRATION, THE REST OF US JUST GET UP AND GO TO WORK. Stephen King STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
  • 13. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS EXECUTION ▸ Know Thyself ▸ Realistic Goals ▸ Trade or Hire Help ▸ Collect Ideas ▸ Make A Content Calendar/ Schedule ▸ Lift Others Up
  • 14. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS TECHNICAL TIPS ▸ I personally aim to have 500-800 words for an average article. Some argue that throwing a 1500 word article in there helps you stand out to search engines. This is a debatable point, though. ▸ Wordpress is your friend. ▸ Optimize your blog articles for SEO keywords. Search engines see your blog article as another “page” of your website. ▸ Use bullet points, numbered lists, and simple language. ▸ Always use at least one image & brand it if possible!
  • 15. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS WHAT’S NEXT ▸ Tell The World ▸ Website ▸ Social Media (LinkedIn Publishing, FB Notes, Slideshare, etc.) ▸ Email ▸ 3rd Party Websites (Tribrr, etc.) ▸ Submit Articles
  • 16. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS REPURPOSE ▸ This Presentation ▸ Create Blog (outline is already here.) ▸ Create a video Blab or Periscope live-stream ▸ Break Into Multiple Tweets/Hooks ▸ Incorporate Into Email ▸ You took the time to make the content originally - why not give it as much mileage as you can?!
  • 17. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS MEASURE ▸ Know What Works ▸ Social Analytics ▸ Website Analytics ▸ Email Analytics ▸ Word of Mouth ▸ Constantly Measure Your Efforts & Adapt
  • 18. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS PERSONAL BRANDING ▸ Stays With You ▸ Competitive Edge ▸ Build YOUR OWN Brand - regardless of who you work for. ▸ Use Content To Create A Life-Long Brand
  • 19. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS ACTION STEPS ▸ Buy Your Domain ▸ Claim Your Social Domains ▸ Identify Your Biggest Digital “Idols” ▸ List Out Topic Ideas or Niche Ideas ▸ Set Your Starting Goal
  • 20. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS WRITER’S RESOURCES ▸ Michael Hyatt @michaelhyatt ▸ Amber Vilhauer (insightfuldevelopment.com) ▸ Content Marketing Institute ▸ CopyBlogger ▸ CWSM (coloradowomeninsocialmedia.com)
  • 21. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS CONNECT WITH ME. ▸ www.tinterocreative.com ▸ valerie@tinterocreative.com ▸ Twitter - @tinterocreative ▸ LinkedIn - https:// www.linkedin.com/in/ valerielmorris ▸ Facebook - /www.facebook.com/ TinteroCreative/