Valtech - Digitalisation du point de vente
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Digitalisation du point de vente : innovations et usages Julien Leterrier, Directeur conception et stratégie, Valtech
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Valtech - Digitalisation du point de vente
- 1. Digitalisation du point de vente Innovations et usages 26 Septembre 2013
- 2. Towards the connected and empowered customer Purpose driven consumption Connected and informed customer Low attention and FOMO Demanding and growing expectations Zapping and ever changing needs
- 3. Ways to adress the connected customer 1. Connecting products to purpose 2. Connected Store 4. In store experience 3. Customisation and personalisation 5. Frictionless interactions
- 4. Putting the shop as a point in customer journey Source : Forrester
- 5. Thinking the shop as a journey in itself Source : Forrester
- 6. 1. Connecting Products to Purpose: Brand Content Social Shopping 6
- 8. Vanquish’s “hanger-triggered” brand content video 8
- 10. C&A Brazil – Fashion Like
- 11. 2. Connected Store Mobile armed sales associate Big data in real life
- 13. Nordstrom employee with mobile device 13
- 15. Nordstrom USA – Customer tracking using Wi-Fi
- 17. 3. Add the personal touch Service driven retail On-demand products
- 19. Marcus Neiman Service App 19
- 21. Converse’s “Ink Bar” In-Store Customization Experience 21
- 24. Lego’s augmented reality store windows 24
- 25. Mattel’s “Barbie’s Dream Closet” with SM 25
- 27. 5. Frictionless Interactions: Information on your own terms Payment made Easy 27
- 30. Clinique’s interactive makeup counter 30
- 31. Carrefour Connected Wine Faire
- 34. In short Bringing together products and purpose to quench the thirst for meaning. Connecting the store with consumers for better service. Customize the experience, personalise the product for differentiation. In Store Experiences for attention-hungry customers Make it easy, simple and frictionless to avoid zapping
- 35. Thank you
Editor's Notes
- Purpose : Ecologie, Made in France, Social Media – est ce que ceci plaira à mes amis ? Connected : Informé, vérification de l’information, et vocal Low attention et FOMO : Le combat pour l’attention devient de plus en plus difficile, et le consommateur passif qui écoute, c’est fini Les marchés sont de plus en plus sophisitiqués et raffinés : poussent vers plus de service et plus de personnalisation. Zapping and ever changing needs : Le digital ammène des sociétés à rendre des services, des catégories plus poreuses, des besoins qui changent – une paire de chaussure est en concurrence avec un Week end.
- Conçu par TeamLab pour les magasins japonais de Vanquish Vidéo avec du contenu de marque en rapport avec le vêtement décroché http://fr.ooh-tv.com/2013/01/08/japon-quand-les-cintres-dun-magasin-declenchent-les-contenus-decrans-daffichage-numerique/
- Permet de ne jamais laisser le client seul et d’éviter les abandons : pas besoin de checker les stocks, d’aller chercher un autre vendeur en cas de besoin, d’envoyer le client à la caisse + possibilité de commander en ligne pour le client Permet de limiter les problèmes liés au showrooming en fournissant de l’information immédiatement au client Importance du service, plus complet, plus personnel et plus prégnant grâce au mobile 32% of consumers expect from a retailer or brand to be able to place an order online for them in a physical store location (Forrester Research) Permet de ne plus faire la queue => moins d’abandon d’achat 61% of consumers would be interested in using a self-checkout technology in-store (Forrester Research)
- Big Data dans la vraie vie. People Counting Take people counting to the next level with comprehensive in-store analytics. RetailNext measures traffic and conversion by store, region, and chainwide and gives you instant views by any time period including by day, week, month, day of week, hour of day, and more. It monitors where shoppers walk, stop, and look, how long they stay, and how it all connects to sales at the register. RetailNext even generates heat maps of your stores to easily see where the shoppers end up—and where they don't. Loss Prevention RetailNext is a full-featured Loss Prevention video recording system that stores and gives access to video. Save time with one-click access to video of any POS event and browse our convenient timeline to quickly find clips with shoppers in them. Why spend more on a separate DVR system when RetailNext can do it all for you? Marketing and merchandising Learn which programs and working and which are not with in-store analytics from RetailNext. Measure the effect of marketing programs using before-and-after or A/B split testing methodology. Test and optimize fixtures, dislays, store layouts, and promotions. And you can use instant access to video of stores to confirm store compliance with display programs. Staffing optimization RetailNext can import data from your staffing software, workforce management (WFM), or time & attendance system to enable data-driven staffing optimization. Measure conversion by time period and staffing level to identify opportunities to increase sales or reduce costs. Evaluate store managers, sales associates, and cashiers using real-world performance tracked to an individual level. POS Exception Reporting RetailNext contains a full-featured POS exception reporting system built right in. You can search and sort transactions by value, number of items, SKU, register, cashier, transaction type, payment type, exception type, and more. Gain one-click access to basket details and video for all transactions. Define configurable exception reports to go straight to your inbox. Queue optimization Use RetailNext to understand how and when customers use your cash/wrap stations and when and where you're losing sales to long lines. Measure throughput and other KPIs for all cashiers regardless of time and location. Create intuitive heat maps of queuing areas to visually comprehend traffic patterns. Opportunités coupons
- Mesure tout des shoppers : s’ils s’arrêtent devant les vitrines, rentrent dans le magasin, profil (âge, sexe, race…), leurs expressions faciales… Déployé dans cinq chaines de magasins (confidentiel) selon le fabricant http://www.docnews.fr/actualites/innovation,big-brother-nos-vitrines,34,15130.html
- Trigered when you go in store. Prepare your shopping Get an exclusive service Links staff with consumers
- Fabriquer sa propre converse in-store à partir d’outils digitaux, de choisir parmi les options proposées ou de venir avec son propre design (possibilité de le faire online aussi et de venir en magasin ensuite) Importance du cross-canal http://jerseyfashionista.com/converse-opens-its-first-mall-store-in-the-westfield-garden-state-plaza-in-jersey/
- http://techland.time.com/2012/01/19/intel-showcases-8-items-to-usher-in-the-experiential-retail-revolution/slide/legos-interactive-window/
- Partage en ligne sur RS des vêtements essayés => personal branding + demande de conseils
- Change the colours of the close thanks to a connected ipad.
- Permet de limiter les problèmes liés au showrooming en fournissant le maximum d’infos aux clients + cross selling, conseils d’utilisation, etc Le consommateur veut être informé avant d’acheter
- Integration to passbook