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DIGITAL
MARKETING PLAN
Conversions Brand Website
Objectives Growth Interaction
MARKETING
Make a strategic and specific plan for your
online goals and presence using digital
channels. Every goal providi...
COMPETITIVE ANALYSIS
After researching the market and the
company, create some goals for the year
Make observations of the...
Make a list of the specific strengths,
weaknesses, opportunities & threats
within your market.
SWOT ANALYSIS
Strengths: in...
Know who your buyer personas
are and make a list of them.
You should know why these are
your target buyers and how
they in...
TURN INTERACTIONS INTO SALES
Be worth finding for your customers and audiences, make
content that is relevant, inspiration...
CAPITALIZE ON MARKETING INVESTMENT
USING CRO, MARKETING AUTOMATION AND
REMARKETING
DEFINE HOW KEY ONLINE
COMMUNICATIONS DR...
UNIQUE SELLING POSITION & BRAND
Know your unique selling position and how
you differ from your competition
Know how you wi...
WEBSITE & CONTENT
Discuss how you will improve and optimize your site. Know why
your website is so important and the inter...
Explain how you will be
handling social media,
include strategies - how you
will gain followers, likes,
make a presence, a...
Email Marketing
Make sure your message with email marketing is
clear. What role will email marketing play in your
communic...
What is your main strategy? By
this point you should be able to
write a brief summary. What
tactics are you using to help ...
THANK YOU!
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Digital marketing plan

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How to create your own digital marketing plan.

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Digital marketing plan

  1. 1. DIGITAL MARKETING PLAN Conversions Brand Website Objectives Growth Interaction
  2. 2. MARKETING Make a strategic and specific plan for your online goals and presence using digital channels. Every goal providing focus for the future.
  3. 3. COMPETITIVE ANALYSIS After researching the market and the company, create some goals for the year Make observations of the competitive landscape, note opportunities and threats List your top competitors
  4. 4. Make a list of the specific strengths, weaknesses, opportunities & threats within your market. SWOT ANALYSIS Strengths: internal advantages, competitive edge, what the business does well  Weaknesses: areas where the company lacks resources, internal inefficiencies Opportunities: external areas in the market where the competition is null and your business has potential. Threats external areas in the market where your competition is strong, having potential to harm your business 
  5. 5. Know who your buyer personas are and make a list of them. You should know why these are your target buyers and how they interact in the market. You should also know which buyers you want to avoid. TARGET MARKET
  6. 6. TURN INTERACTIONS INTO SALES Be worth finding for your customers and audiences, make content that is relevant, inspirational, useful and creates leads. Develop a content marketing strategy this will fuel lead generation and power inbound marketing Persuade your perspective clients to make the next step Measure this stage by: leads, time spent on site, shares, comments & likes
  7. 7. CAPITALIZE ON MARKETING INVESTMENT USING CRO, MARKETING AUTOMATION AND REMARKETING DEFINE HOW KEY ONLINE COMMUNICATIONS DRIVE SALES DONT LET YOUR CUSTOMERS GO, TRACK THEM AND SET UP A CRO (CONVERSION RATE OPTIMIZATION)
  8. 8. UNIQUE SELLING POSITION & BRAND Know your unique selling position and how you differ from your competition Know how you will incorporate your USP within your communication online How is your brand perceived in the marketplace? How will you increase its visibility and brand recognition?
  9. 9. WEBSITE & CONTENT Discuss how you will improve and optimize your site. Know why your website is so important and the interaction it plays with your potential customers. Discuss the important role that content will play in your strategy. Discuss changes, how will content be used, who will be making it and how it will make leads.
  10. 10. Explain how you will be handling social media, include strategies - how you will gain followers, likes, make a presence, and goals for each social media account. Social Media Marketing
  11. 11. Email Marketing Make sure your message with email marketing is clear. What role will email marketing play in your communication? Explain the importance of measurement and creativity in email marketing. How will you use personalization and segmentation with email marketing?
  12. 12. What is your main strategy? By this point you should be able to write a brief summary. What tactics are you using to help you along with your strategy? Finally
  13. 13. THANK YOU!

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