The digitalisation of the Annual Report

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THE DIGITALISATION
OF THE ANNUAL
REPORT

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AGENDA
01 / From print to digital
02 / A renewal of the genre
03 / Digital serving the annual report
04 / Moving towards further innovation

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DEFINITION
Annual report, noun [C]
A document made by a company on a yearly basis
for its shareholders. The annual report includes the company’s
audited accounts, along with statements of profit or loss and
how the management thinks the company will do in the future.
This is a reductionist definition of the annual report…

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The annual report is increasingly becoming a global, rich, sophisticated medium
that revolves around the company’s values and strategy, enabling it to reaffirm
its uniqueness and DNA by addressing audiences that go far beyond its
shareholders.

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LIKE ALL CORPORATE COMMUNICATION TOOLS, THE ANNUAL REPORT IS
FACED WITH THE EVOLUTION OF INFORMATION CONSUMPTION HABITS,
AS WELL AS DIGITAL CHALLENGES…

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Originally, the annual report was boring…
THE HISTORY OF THE ANNUAL REPORT
/ Before, this document was established annually after
the closure of an accounting period and included the
main financial documents of the company. The
document tended to be monotonous, boring and
conformist.
/ The format was heavy, containing a lot of text with no
editorial line.
/ It has gradually evolved into a reduced print format
that has turned into an object of design, with creative,
neater and more refined manufacturing and
narration.
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01 / FROM PRINT TO DIGITAL

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For a long time, the digital transcripts were disappointing…
A SLOW START ON DIGITAL
Companies had real difficulties in renewing
this tool, often inhibited by the force of habit
and internal political constraints:
/ The solution was too poor, with no reflection on digital
attributes: a simple re-transcription of the paper version of
the report (PDF format or flashbook)
or
/ The solution was too rich in terms of content: an editorial
that was too corporate with long texts, rare inclusion of
images and an absence of personality
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Now, some companies are starting a new approach
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/ Annual reports are becoming an ecosystem in their own
right, increasingly complete and sophisticated.
/ An evolution of the annual report which goes hand in hand
with:
 The transformation of information consumption
 The maturity of advertisers who are fully seizing the
opportunities offered by the digital.

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The annual report as a new communication challenge or how to move from a
simple information medium for the economic and financial situation of the company
to a strategic global tool that is attractive, connected, accessible…

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02 / A RENEWAL OF THE GENRE

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Starting in the 2010s, digital annual reports have begun to align with new web
standards in order to captivate an increasingly large audience, yet they are
becoming increasingly less expert.

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Thinking digitally about the annual report
A NEW APPROACH
It was a matter of moving from a purely
print and publisher logic to a more playful
and interactive multi-channel approach, by
proposing images and information which
everyone could get something out of:
clients, collaborators, shareholders, etc.
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A NEW WAY OF BRINGING STORIES TO LIFE…
STORYTELLING

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Storytelling, a new way of bringing stories to life…
The editorial strategy makes the report a strategic manifesto going far beyond the usual managerial discourse.
The new annual report is presented in a simple way with playful copywriting and design. It gives full meaning to
the heritage of the brand and goes further by proposing richer experiences.
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…with greater substance…
THE FORM
New formats of the digital annual reports are emerging
which are offering a more interactive and playful user
experience.
THE SUBSTANCE
In addition to the usual subjects which are addressed in
annual reports, new topics emerged and advertisers are
exploring new ideas.
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Storytelling for substance
MORE TRANSPARENCY
Companies are no longer solely committed to financial transparency towards shareholders and
stakeholders but also want to create more proximity and transparency with their broader
audience. It is not only a matter of publishing figures but making people and information more
accessible: reduce the distance with the management and allow readers to take a look behind the
scenes.
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The annual report of Groupe Renault starts with a
discussion about the future of the company between
the CEO Carlos Ghosn and recently recruited young
talents.
By including this video introduction in their report, the
group wants to show more transparency between the
management and employees, a proximity that improves
the quality of internal collaboration: creating links,
mobilising collective intelligence, and letting
employees express themselves serves innovation.
https://rapport-annuel.group.renault.com

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LESS CONFORMISM
Whether it’s in terms of visuals or content, the approach taken by some companies no longer
respects established methods: advertisers explore new ways, they take liberties, they dare to be
different!
Text content and images that were once chosen in order to respect the norm, uniform
presentations of leaders that previously engendered a feeling of distance are now designed to
show more personality, creativity and modernity.
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In its 2015 annual report that was structured around the
tagline « Flying Ahead », Airbus Group staged the
Executive Committee on a Beluga cargo-plane.
The cliché takes on the trappings of science fiction
movies in a very futuristic / avant-garde atmosphere.
The editorial strategy merely supports this positioning:
« a clear heading ».
Through this immersive digital experience, Airbus
Group has deliberately flown off the beaten path by
proposing a journey into innovation that highlights the
group’s modern approach.
http://annualreport.airbusgroup.com/

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Audi has also explored new horizons by adopting a
storytelling strategy that does not align with traditional
established practices.
Even with the menu of the annual report the brand tells
a story, opting for a strong, science-fiction-led narrative
style that is particularly evident in the titles of the
subsections: « Beam me up, Audi » (referring to Star
Trek), « The transformers », « In the Space Factory »,…
http://www.audi-reports.com/ar2015/

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EMPLOYEE VALUE ENHANCEMENT
Thus far, companies have had difficulty recognising the contribution of their employees: their
anonymity in annual reports made them appear as almost secondary players.
Employees are now valued and highlighted in annual reports: a dialogue has been established
between the management and the employees, the latter are no longer anonymous people whose
presence only serves to illustrate the annual report. Employees are given the floor, they even
participate in the orchestration of the annual report (crowdsourcing)…
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In its 2015 annual report, Danone dedicated two
sections to its employees:
/ People and organisation
/ Horizon 2020 : What employees say
Through these sections, Danone wants to highlight its
ambitions to become a more collaborative and agile
organisation where talent can flourish and develop.
Its annual report therefore also becomes a
communication tool for the employer brand.
http://www.danone.com/pour-tous/developpement-
durable/rapportannuel2015/

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Renault Group has decided to help employees step out
of the shadows by interviewing young talented
individuals who recently joined the group.
In each of the four main categories of the annual
report, an employee is given the floor to express their
motivations in applying to Renault and give their
opinion on the strategy and ambitions of the group.
Thus, the company proves that it is empathetic, open
and that it wants to learn from its young talent.
https://rapport-annuel.group.renault.com

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A few years ago, sustainable development was the word on everyone’s lips. It has since been
overtaken by the keywords « innovation » and « digital transformation » across all business sectors:
industry, technology, beauty, automotive, banking, etc.
Entire sections of annual reports are dedicated to innovation, and are primarily structured around
the customers’ needs.
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INNOVATION

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In the annual report of the PSA Groupe, the message is
clear « Customer-focused research and innovation » is
the focus. According to the group, « We’re continuing
to invest heavily in research and innovation to maintain
our leadership ».
Through this section, PSA Groupe wishes to confirm its
position as a leader in various domains, including the
reduction of CO2 emissions.
http://rapportannuel.groupe-psa.com/

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For the PMU, digitalisation is an ideal playground for
innovation.
The brand continues to experiment and innovate in the
field of the digital to offer new ways to play and
improve existing uses.
By dedicating a section to innovation, the company
insists on the fact that innovation represents a true way
of conducting its projects.
http://rapportactivite2015.pmu.fr/innovation.html

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L’Oréal has always been committed to cutting-edge
research and has decided to highlight this in its 2015
annual report.
Through a video of the Executive Vice-President of
Research and Innovation, key figures and assertions on
areas of focus« Digital technology boosts innovation »,
« Innovations inspired by China », L’Oréal re-affirms its
ambition to invent the future of beauty.
http://www.loreal-finance.com/fr/rapport-activite-2015

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…and for format
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THE FORMAT
New formats of digital annual reports are emerging,
formats which offer a more interactive and playful user
experience.
THE SUBSTANCE
In addition to the usual subjects addressed in annual
reports, new topics have the wind aft and advertisers are
exploring new ideas.

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Storytelling for format
TIMELINE
What is more obvious in illustrating and telling the story of a brand than a chronological frieze that
recounts the highlights through impactful visuals and a well thought out editorial strategy?
In order to offer a rich user experience, some brands eagerly delve into the archives to deliver
new content that will engage internet users.
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Caterpillar, as an introduction to its annual report,
decided to highlight the 90-year history of the
brand through a timeline.
By scrolling horizontally, the user discovers the
years that have marked Caterpillar and have made
the company the leader in its sector.
Through this very visual chronological frieze, the
brand arouses the readers’ interest and makes
them want to learn more about the brand.
http://reports.caterpillar.com/yir/

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WEB DOCUMENTARY
Designed to be interactive and combining different types of content: texts, pictures, videos,
animations, etc. the web documentary has quickly become one of the most widespread formats
for digital annual reports.
With an increasing preference for rich content, it is the most complete format offering an engaging
and interactive user experience.
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In order to offer a high value-added experience to its
users, CapGemini decided to design its annual report
in the form of a web documentary, integrating video,
data-visualisation, text and pictures.
On an entire scroll page, the reader has easy access to
all content and can use the menu on the right to find
the content they seek quickly and easily.
https://www.fr.capgemini.com/rapport-annuel/2015

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COMIC STRIP
The illustration is used to convey messages that appeal to emotion, messages which reinforce the
creativity and personality of a brand.
The comic strip, or graphic novel, is a style that is still underused by brands in annual activity
reports. However, it is one of the simplest ways of telling a story.
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In its 2014 report, Audi offers users a disruptive
experience.
To extend the story that was shared in a TV advert, an
Audi second-hand car tells its story from its own
perspective, all with illustrations.
The objective is to enhance the quality of service of its
second-hand car centre in Munich, hence the title of
the section "All according to plan".
http://www.audi-reports.com/ar2014/

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As we have seen through these examples, storytelling can be diffused in a multitude of formats, always
emphasising emotion and proximity over impersonal and institutional discourse.
In recent years, the number of different formats has increased, but the objective remains the same: to keep the
user alert and to offer them an ever richer experience.
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AND MANY MORE…

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A NEW WAY OF NAVIGATING…
SCROLL

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Scroll, a new way of navigating…
Inspired by social media and influenced by mobile, Scroll has introduced new habits of navigation and content
consumption and, consequently, new graphic codes.
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A trend that is particularly well adapted to digital annual reports
/ In recent years, Scroll has developed on a large number of
websites.
/ Advertisers have succumbed to this trend for their annual
reports.
/ One page websites make the annual report more attractive
to the eye, the content is simplifed and much more visual.
/ With each scroll, the user triggers the display of new
information: pictures, texts, videos, data visualisation, that
they can consume at their will. Thus, they have the
impression of writing the history of the brand themselves.
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The 2015 annual report of MailChimp is all scroll.
With each scroll, a new background picture displays,
the watermark number is updated and the information
corresponding to the numbers is short and striking.
MailChimp's annual report is a good example of the
"less is more" principle: with few elements and very
little content, MailChimp has managed to create a
colourful, playful user experience.
https://mailchimp.com/2015

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General Electric's 2015 annual report is also all scroll.
On a single page and with each scroll, the user is
immersed in different universes: each scroll brings up a
new section.
The user never gets lost: the left side progress bar,
which is also clickable, gives them indications of their
location on the page and the fixed menu burger allows
the user to go from one section to another without
having to scroll.
http://www.ge.com/ar2015/

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Danone's annual report was also designed as a long
scrolling website.
The originality of this page lies in the progress bar
which is not in fact a bar but a circle which evolves
clockwise with the scroll, and which also recalls the
circle which can be found in the Danone logo.
Again, the user is never lost: they always know where
they are, thanks to this progress bar which also serves
as a menu.
http://www.danone.com/pour-tous/developpement-
durable/rapportannuel2015/

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A NEW WAY OF CRUNCHING CONTENT…
SNACK CONTENT

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Snack content, a new way of crunching content…
For a quick reading of a company's news and strategy, the snack content approach is being increasingly widely
applied: it offers short information that is easy to understand and various formats that can be easily consumed to
meet new needs: consume information anytime, anywhere, quickly, in one go..
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Snack content, yes, but as an appetiser…
/ Nevertheless, snack content, as part of the design of an
annual report, should only serve as an appetiser with
catchy headlines, powerful pictures, etc.
/ The objective is to encourage the user to learn more about
the brand.
/ Advertisers have integrated this technique rather well by
introducing short texts, rich media, compelling content, and
funny GIFs to awaken the curiosity of Internet users who
then have the possibility to consume more content by
simply clicking on the highlighted call to actions.
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In its digital annual report, the PSA Groupe practices
content snacking on all its category pages.
Through a powerful quote and an impactful visual that
does not take too long to be consumed, the company
arouses the curiosity of the Internet user who can click
on the call to action “Find out more" to read more
complete content with more text.
http://www.rapportannuel.groupe-psa.com/

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Already cited as an example for its annual report all in
scroll, MailChimp is also one of the key players who
fully integrated the snack content approach when
designing its annual report.
The company offers users short, easily consumable
content, and if users want to learn more they can click
on the links.
https://mailchimp.com/2015

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Scroll and snack content often go hand in hand, which
seems quite logical: on a scroll page, the user expects
little other than relevant text content.
This is indeed the case again in General Electric's
annual report: the text content published by the
advertiser is short and impactful while the visuals are
immersive and the infographics relevant, whilst
presenting minimal information. The user can easily
consume this content in one go between meetings.
http://www.ge.com/ar2015/

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NARRATION THROUGH IMAGES…
RICH MEDIA

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Rich media, narration through images…
VISUAL IMMERSION
The digital annual report capitalises on immersion
with full-screen pictures and HD videos.
Video has become THE medium of choice for annual
reports. It makes the report a real immersive
experience while enhancing the company's activity
and illustrating its vision.
It has also become a very good way to give the CEO
the floor and create more proximity and personality.
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DATA-VISUALISATION &
INFOGRAPHICS
The digital report also focuses on the animation of data
and the staging of figures.
Through data visualisation and infographics, data-type
content becomes attractive due to its interactivity and
the more playful presentation.
This technique makes it possible to make attractive
content that is generally of interest only to experts.

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Two approaches that work hand-in-hand
The majority of advertisers who have taken the plunge and designed a digital annual report have clearly
understood the benefit of proposing an immersive experience, with videos, aspirational photos and a playful,
interactive experience with infographics and data visualisation.
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Caisse des Dépôts has seized the opportunityoffered by
the digital for its 2015 annual report. using different types
of rich media content:
/ Immersive full-screen pictures,
/ Videos and motion design,
/ Infographics.
The public group has been able to offer a rich and
interactive user experience.
http://www.caissedesdepots.fr/fileadmin/sites/ra2015/rap
port-activite/

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Airbus group went one step further by proposing a truly
digital experience. The group proposes a journey into
innovation, creating a 3D production which gives the
project an immersive dimension.
All the ingredients are combined to offer a unique and
enriching user experience: real visual and sound
immersion, videos, images and infographics, all in an
optimised ecosystem that facilitates navigation and
information retrieval.
http://annualreport.airbusgroup.com/

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In 2014, Air Liquide released a "full video" report to make
the user experience all the more interesting and
interactive.
The videos, in particular those of the governance, create
more proximity and give more personality to the report.
The use of videos and visuals in full screen reinforces
the immersive qualities of the video.
http://rapportannuel.airliquide.com/2014

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In 2016, LVMH Group offered an unprecedented,
disruptive version of its annual report. Through a video,
or rather, the eye of a camera in motion control, LVMH
disclosed photos from the past year.
The introductory video to the annual report shows the
making-of video, and the device then gives access to
the content in different formats (videos, photos, texts)
from the wall with clickable photographs.
https://www.lvmh.fr/actualites-
documents/actualites/rapport-annuel-digital/

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Whether it is ergonomics, editorial choices or graphic design, digital
annual reports must first and foremost be designed in a user-centric
manner to build the readers' desire to learn more about the company.
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TO SUMMARISE…

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03 / DIGITAL SERVING THE
ANNUAL REPORT
THE BENEFITS

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The digital annual report enables you to convey an innovative image of the
company, to multiply the reading materials, to respond to different usage
requirements and is also more accessible and engaging. Still not convinced?

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THE DIGITAL ANNUAL REPORT OFFERS A BETTER UX
UX

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When well designed and implemented, the digital annual report offers a better user
experience that goes well beyond the linear user experience of annual paper
reports.

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Optimise UX
03 / DIGITAL SERVING THE ANNUAL REPORT
SIMPLIFIED NAVIGATION
/ Unlike the paper version, the digital annual report allows
the user to navigate at their ease, provided that the
information architecture and the ergonomics of the
interface have been correctly thought out from the start.
/ The digital annual report also offers "navigation
components" such as the burger menu and progression
and guidance systems which also provide more direct
access to the types of content sought by the user.
/ All these elements ensure an optimal user experience
that a paper version of the annual report can not offer.
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Optimise UX
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THE DIGITAL ANNUAL REPORTS ENABLES BRANDS TO REACH A LARGER
AUDIENCE
VISIBILITY

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Digital has the advantage of enabling the development of a real communication
strategy and visibility alongside the publication of the annual report to distribute it
to a larger audience…

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Gain visibility
ON SOCIAL MEDIA
/ The extended target audience of the annual report
(shareholders, employees, customers, PR, etc.) is present on
social networks.
/ Many brands are already promoting their annual report on
social networks at the time of its release: Twitter is the
network favoured by advertisers to discuss the annual
report.
/ Today, this publicity consists of aa simple link to the digital
version but other means are possible: content snacking is an
approach that lends itself well to social media.
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Gain visibility
ON SEARCH ENGINES
/ The digital annual report will promote the presence of the
brand on digital platforms and thus maximises visibility,
especially on search engines, by positioning the report with
relevant keywords.
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/ Depending on the brand, some prefer to dedicate a domain name to their annual
report, whereas others will instead host the annual report on a subdomain to
maximise the weight of the main domain name.
/ Some brands, such as Audi, Air Liquide, etc. capitalise on their
annual reports: the most recent report does not replace the previous
one, they all remain online to strengthen the weight of the brand in
the search engines:
/ http://www.audi-reports.com/ar2012
/ http://www.audi-reports.com/ar2014 ...

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6th position from 223, 000 results6th position from 56,400 results

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Gain visibility
BY MAKING USE OF ALL AVAILABLE TOOLS
/ Internal and external newsletters
/ E-RP
/ Corporate websites: showcase through banners, online push or
custom pages, etc.
… are all broadcast channels available to advertisers to discuss and
publicise their annual report.
To go even further, advertisers could send an email to their email
database by segmenting by user profile (shareholders,
collaborators, journalists, etc.) and providing direct access to the
sections that interest them.
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THE DIGITAL ANNUAL REPORT CONTRIBUTES TO THE BRAND DYNAMIC
BRAND IMAGE

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Showcase a dynamic brand image
INNOVATION AND DIGITAL TRANSFORMATION
/ The digital annual report demonstrates the willingness of
companies to take new steps in their digital transformation.
/ The latter represents an unavoidable issue…what better way to
prove their digital astuteness than through an innovative global
digital medium presenting the strategy of the company?
/ By offering further sophisticated, dynamic, easy-to-read,
connected digital content, the brand is positioning itself as an
innovative and ambitious company.
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THE DIGITAL ANNUAL REPORT ENABLES BRANDS TO GENERATE STATISTICS
ANALYTICS

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Generate statistics
KEY PERFORMANCE INDICATORS
/ Unlike the paper version of the annual report, the digital
version has the advantage of being tagged. The brand can
then collect statistics on the performance of the digital
report:
 Which sections and contents are most consulted?
 Which sections do users spend the most time on?
 Etc.
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/ All these performance indicators allow us to analyse the paths of the users on
the site depending on the source, profiles, etc. and to be able to re-adjust the
following year to provide an even more engaging and useful report.
/ Eventually, statistics will help answer the following question: Does the report
meet the needs of readers?

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THE DIGITAL ANNUAL REPORT OFFERS OPTIMAL BUDGET DISTRIBUTION
BUDGET

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A horizontal budget distribution
CREATION AND PRINTING
/ The heavy, monotonous paper report with no page
formatting has given way to a more beautifully
orchestrated annual report, where narration, creation and
manufacturing are more carefully crafted.
/ Making the annual report in print with bold manufacturing
(quality paper, shaping, container, etc.) is a considerable
cost.
/ Depending on the number of copies to be printed, this
cost can be substantial and should be compared with the
actual extent to which the report is being read
/ The cost of a digital annual report does not change
depending on the number of Internet users who read it.
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Digital report vs. Paper report
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Number of targeted readersPaper Digital
The initial cost of creating the paper report may well be less than the cost of the digital report. The cost of manufacturing and
therefore the overall budget nevertheless increases in a linear fashion depending on the number of readers targeted (and
therefore the number of print copies required). In contrast, for the digital annual report the distribution of the budget is almost
horizontal: the cost remains the same regardless of the number of readers.
Cost

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04 / MOVING TOWARDS
FURTHER INNOVATION…

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Even more innovative approaches
04 / MOVING TOWARDS FURTHER
INNOVATION
With new information consumption habits and
tech innovations, even more innovative annual
report formats are emerging.
These new formats enable the company’s
message to be conveyed more dynamically and
to a wider but less expert readership.
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OR HOW TO CONVEY A DYNAMIC IMAGE OF THE COMPANY
THROUGH VISUALS?
INSTAGRAM

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Instagram as new medium for annual reports
INNOVATION
The social network Instagram, which has established itself as the reference application for photo sharing, is a
medium that lends itself particularly well to brands who wish to highlight their initiatives through photos that will
convey their image and values.
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Nexity chose to publish its 2015 annual report on
Instagram in order to confirm the prominence of
innovation in the brand's DNA.
The aim was to highlight Nexity's innovative projects.
These are projects which demonstrate a strong vision
and a clear ambition: to prepare today the city of
tomorrow (hanging gardens, new applications,
connected home, etc.)
https://www.instagram.com/nexityimmobilier/

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Elior group also launched its activity report via Instagram
and promoted it on social networks, before the
publication of its printed version.
Elior Group has thus innovated on the format of the
report by offering a report in images and hashtags of
customer experiences #TimeSavored, as seen by six
influencers.
The group gave six Instagramers the carte blanche to
share their vision of six of the group’s catering facilities
from around the world.
https://www.instagram.com/elior_group/
http://activity-report-1415.eliorgroup.com/fr/time-savored/

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OR HOW TO ENGAGE USERS IN A LESS PLAYFUL PAPER VERSION?
AUGMENTED REALITY

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Augmented reality
INNOVATION
Brands have tried augmented reality in a variety of areas and have applied it to many uses: commercial applications,
street marketing actions, training in industry, etc. One key player has decided to engage its investors by integrating
augmented reality in its paper report.
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Trigger Image
Hexagon Solutions, specialist in high-tech design,
measurement and visualisation solutions, added a video
interview with the CEO, illustrated with 3D animated
graphics, in its annual report in order to engage
investors.
The company used a page of its printed annual report to
trigger the augmented reality video inspired by the
movie "Minority Report".
The result of the video is a series of very sophisticated
animated models that creates a real visual interest.
http://bit.ly/2jwNcmB

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OR HOW TO CREATE EVEN MORE INTERACTION WITH USERS
IN A PLAYFUL FASHION?
GAMIFICATION

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Gamification
INNOVATION
In order to make the reading of the annual report more playful and to communicate a dynamic image to the broader
target audience, some advertisers have actively integrated techniques inspired by the gaming world. Far from being
reserved solely for gamers, gamification makes it possible to bring dynamism to the brand discourse.
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Given its place in the business sector, it was not
surprising that the PMU launched a small game
mechanic to introduce each section of its report.
The user must first respond to a funny multiple choice
quiz with word games in order to be able to access the
contents of the different sections.
This makes it possible to engage users in the reading of
the annual report and brings a touch of originality.
http://rapportactivite2015.pmu.fr/

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Warby Parker, before providing the link to its own annual
report, offers users the opportunity to produce their own
annual report, personalised depending on the answers
they gave to some questions that were asked
beforehand.
This type of mechanic offers a fun and unique
experience for Internet users. This makes it much easier
for them to engage with the content delivered by the
brand.
https://www.warbyparker.com/annual-report-2014

9
4
94
For its 2013 annual report, the online video platform
Vimeo, wanted to create a playful universe.
Each small cell corresponds to a date and an event.
Different formats of information are available: GIFs,
videos, Instagram photos, links that redirect to the blog.
The brand wanted to gamify access to its contents in
order to boost the search for information and increase
users accessing the brand’s content.
https://vimeo.com/timeline/2013/90

9
5
Jérémy Coxet
DIRECTEUR ASSOCIE
mail : jcoxet@vanksen.com
tél : +352 691 501 411
Xavier Lesueur
CEO & FOUNDER
mail : xlesueur@vanksen.com
tél : +352 48 90 90 110
Lionel Constantini
DIRECTEUR ASSOCIE
mail : lconstantini@vanksen.com
tél : +352 48 90 90 239
THANK YOU
for your time, do not hesitate to get in
touch with us!

The digitalisation of the Annual Report

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The digitalisation of the Annual Report