This Presentation will Give the Basic idea of how to do eCommerce business Promotion or Online Business for ecommerce business website using Current Internet Marketing Trends

1. Online Business Promotion for
eCommerce Website
Vanrajsinh Bihola

2. What is Online Business
Promotion??
Online Business Promotion is the marketing of products
and services using the internet as its medium.
It is also known as e-marketing, i-marketing, web
marketing or online marketing.

3. Basic Project Plan

4. Online Business Promotion
Technique
Search Engine Marketing (SEO)
Social Media Marketing(SMM)
Email Marketing
Pay Per Click(PPC)
Traditional Media

5. SEO for Business Promotion
 SEO Process Summary :




Create Baseline Report and ROI for Website
Monthly Planning
Planning activity
Assessment Reporting

6. SEO Monthly Planning
 1st Month :- Onsite SEO
 2nd Month :- Link Building
 3rd Month :- Review

7. Planning Activity

8. ROI Formula

What is ROI

ROI is the term that evaluates the performance of a
business by dividing net profit by net worth
Return on Investment (%) = (Net profit / Investment) × 100

9. ROI Calculator
Monthly Spend :- 1000$
Monthly traffic :- 10,000 Impression
Average CTR :- 3% (300) visit
Conversion Rate :- 5% (15)
Closing Rate :- 80%(12)
Average Product Value :- 100$

10. ROI Calculator
Spending
Amt
Monthly
Traffic
Avg
CTR
(3%)
Conversion
Rate(5%)
Closing
Rate
(60%)
Revenue
1000
1000
3000
6000
150
180
7.5
9
4.5
5.4
450
540
1000
9000
270
13.5
8.1
810
1000
12000
360
18
10.8
1080
1000
15000
450
22.5
13.5
1350
1000
18000
540
27
16.2
1620

11. Social Media Marketing (SMM)

Social Media Marketing or SMM is the marketing strategy
you use on social media to share your brand, engage with
customers and communicate messages using social media
tools.

SMM is useful In Terms of
SEO(Awareness)
PR(Advertising)
Traffic(Conversion)

12. Social Media Marketing Road Map
 Research
 Objective
 Actions
 Devices

13. Targeted Social Media Marketing Platform
 Face-book
 Twitter
 Web 2.0
 You tube

14. ROI in terms of SMM
 Non-Financial ROI :Visitors
Followers
Fans
Page Views
 Financial view :
Sales
Revenue
Coupon etc..

15. Email Marketing
Email marketing is directly marketing commercial
message to a group of people using email.
Types Of email Marketing :
Transactional emails
Direct emails
Opt-in email

16. Plan for Email Marketing
 Define Your Readers
 Determine Your Content
 Determine Your Sending Frequency and Goals
 Make a Schedule
 Service Provider

17. PPC Marketing
PPC is paid Marketing where the amount spent to get an
advertisement clicked
 Types of PPC
Flat Rate PPC
Bid Based PPC
 PPC Formula
Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked

18. ROI for PPC Campaign
 Spending Amount : 1000$
 Search term : setup fee + mgt charge(10%)
= 300+100
= 400$
Total spend = 1000 + 400 = 1400$
Cost Per Click = 2$ (500)
Conversion Rate = 10%(50)
Product Value = 30$ (30*50)
= 1500$
ROAS = (1500-1400)* 100 =107 ROAS
ROI = (1500-1400/1400)*100 = 7.14%

19. Traditional Trends
 Digital Wallet(Mobile Payment)
 Mobility Matures
 QR code
 Reputation Management
 Multi Screen World
 Market Grown up
 Parallax Design
 Cloud based tools