Marketing Infra talk at Netflix on Nov 1, 2017

1. Digital Marketing
Infrastructure
| Varun Sekhri
Senior Software Engineer

2. What do we do
Our goal is to help different marketing teams
be more efficient in their processes.
Users
Marketing Operations
PR and Visual Communications
External agencies

3. The Operation
Sep 1, 2017
Narcos S3
Apr 1, 2017
….
…
..
.
Spanish (SUBS, Logo, Ratings)
Spanish (SUBS+DUBS)
French (DUBS)
….
…
..
.
27
English Master
Sep 8, 2017
BoJack S4
Aug, 2017
Defenders
Death Note
424 848
1 20+ 40+
….
…
..
.
….
…
..
.
….
…
..
.

4. Orange is the New Black S4 2558
Narcos S2 1394
The Crown 1296
War Machine 343
Sense 8 S2 256
AV assets for some major titles in 2017
House of Cards S5 452

5. How do we help?
● Clipping videos and images from shows
● Create different encodings with subtitles and
audio
● DAM - Uploads, downloads, share assets.
● Campaign life cycle manager - Campaign
lifecycle, task creation

6. Ozark

7. Anatomy of a marketing asset
Audio Track
Subtitles
ClipCard Graphics card

8. Ozark

9. Platform specific encodes
Google
300x250, 320x460,
300x600, 640x360
Facebook Instagram
Snapchat
Vertical, 1x1(Square)
Youtube H.264, H.265 mp4 video

10. Digital Asset Management
Millions of assets generated and uploaded.
Terabytes of data is uploaded and downloaded daily.
Secure way of collaboration globally.
Users share assets like public links in google docs.
Some of our users include…

11. Campaign Lifecycle
Life cycle management of assets and campaigns.
Provides a workflow to request assets
Teams can query for state of a campaign.
Provides insights on a campaign.

12. Tech stack
Front End
REST web services
Netflix
ecosystem

13. We are just getting started….
DropBox + Google Docs + DAM
Ease collaboration with security.
Automate and optimize marketing operations.
Everything in the cloud.

14. Thank you.