This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
Presentation of comparative study between SWIGGY and ZOMATO
1. A Comparative Study on the
Perception of Centennials
towards Online Food
Companies
𝑀𝑟. 𝑉𝑎𝑠ℎ𝑢 𝑃𝑎𝑛𝑤𝑎𝑟1 ; 𝑀𝑠. 𝑀𝑎𝑑ℎ𝑢 𝑆𝑖𝑛𝑔ℎ2
Student of ITS Engineering College, Greater Noida
2. Introduction of Swiggy
Swiggy is an online food ordering and delivering service company based
in Bengaluru, India. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and
Sriharsha Majety.
Swiggy is operated by Bundl Technologies Private Limited in over 25 cities in
India
Introduction of Zomato
Zomato is an Indian restaurant service founded in 2008 by Deepinder Goyal and
Pankaj Chaddah. It currently operates in 24 countries.
It began operations under the name, Foodiebay.
In November 2010, the brand was renamed as Zomato.
3. Objectives
The objective of this study is to find out the best online food ordering and delivering
company i.e. ; Swiggy or Zomato.
To know the centennials perception about Swiggy and Zomato.
To find the best company who gives maximum level of satisfaction to the customer.
To understand the factors influencing by people order food online.
5. Data Collection
This study mainly focused on the customer perception of e-service quality
between two renowned companies Swiggy and Zomato.
This is the empirical research and the data has been collected from the
primary sources.
The questionnaire was sent to 100 respondents out of which 65 gave valid
responses.
The sampling area consist of NCR.
7. • Mobile Applications are more
prefer now a days over the
phone.
• Out of the whole 65
respondents, 57 used Swiggy
as compared to Zomato.
8. Mode of
Payment
SWIGGY ZOMATO
COD 29 29
ATM / DEBIT
CARD
26 22
PAYTM 35 37
MOBIKWIK 3 1
GOOGLEPAY 9 8
PHONEPAY 11 14
BHIM 3 3
Paytm is the preferable payment mode that is used by most of the customers.
Which Payment mode you used to make
the payment ?
9. Most of the people say that they
order once in a month.
How frequently do you use the online
ordering and delivering services?
13. According to the responses, 61.5%
customers are more satisfied with
Zomato and 38.5 % customer are with
Swiggy .
Are you satisfied with the services provided by ?
14. Findings
Mostly students those who are on the verge of completing their studies are using
online food and delivery services because they have their disposable income. So,
they can stand some of stair money over on ordering food through online.
Centennials prefer Mobile application more rather that ordering through phone.
Most of the centennials becomes the king aware of Swiggy and Zomato through
social media platforms instead of any other pamphlet, Hoarding, SMS.
Centennials are satisfied with the servies of both the online food provider but,
according to the survey according to the survey, we figured out that customers are
more satisfied with the Zomato as compared to the Swiggy.
15. Conclusion
1. The perception of the consumer varies according to various similarities and
difference based on their personal opinions.
2. The study reveals that mostly the youngsters / Gen Z are attached to the online
food ordering .
3. The study also reveals that the price of the products, discounts and special offers
have the most Influencing factor on online food ordering.