The Phiture App Promotion Summit Workshop

2. 2
ASO Stack detailed framework for App
Store Optimization
Mobile Growth Stack our Industry- acclaimed
strategic framework
The Mobile Growth Stack The ASO Stack
MOBILEGROWTHSTACK.COM AND ASOSTACK.COM

3. 3
IDAGIO
Classical music
Growth audit &
consulting
Spotify
Music streaming
Mobile Marketing
Automation
NordVPN
VPN Client
ASO Report Card
Bonial / KaufDa
Brochures app
Growth Mindset
Workshop
Codecheck
Food scanner
Growth consulting
Tradewise
Stock alert app
Growth Audit
Clue
Period tracker
Growth consulting
Stylight
Fashion app
Growth Audit
Onefootball
Sports app
Growth consulting
Joidy
Gifting app
Getting featured + ASO
Opera
Browser apps
Growth audit
Goodgame Studios
Games publisher
ASO Workshop
KAYAK
Travel app
ASO workshop
SoundCloud
Music streaming
Growth team
Immoscout
Real estate
Mobile Marketing Automation
Workshop
HERE WeGo
Navigation app
Setting up a growth team
Grabble
Fashion app
Growth Audit
Skyscanner
Travel app
Retainer ASO
Heaspace
Meditation app
Retainer ASO
VEVO
Music video streaming
ASO + Growth
THAT WE’VE HELPED WITH GROWTH

4. 4
1. CONVERSION OPTIMIZATION
3. OPTIMIZATION STRATEGIES
2. COMPETITOR ANALYSIS
4. EXPERIMENT SUCCESS

5. WHERE TO FOCUS FOR IMPACT

6. 6
IDENTIFYING AREAS OF IMPROVEMENT FOR ASO

7. 7
THE PROCESS WE FOLLOW FOR IMPROVING APP’S CONVERSION RATE
Source: Advanced ASO eBook by Phiture & Incipia

8. 8
CONTENT
SEARCH
RESULT PAGE
PRODUCT PAGE
VIEW

9. 9
CONTENT

10. 10
PHITURE IMPACT ASSESSMENT
Asset
Icon
Title
Subtitle N/A
Developer name
First screenshots
Rest of screenshots
Video
Feature graphic N/A (Top devs only)
Short description / Promo text
Long description
What’s new

11. TACTICS AND BEST PRACTICES

12. 12
CAN HELP YOU IDENTIFY AREAS OF IMPROVEMENT FOR ASO
Looking at their metadata: Checking out their visual assets

13. 13
WHEN DO APPS UPDATE

14. 14
WHAT’S POPULAR IN THE CATEGORY / PER KEYWORD

15. 15
SENTIMENT ANALYSIS OF METADATA

16. 16
WHY NOT CHECK OUT COMPETITORS REVIEWS

17. 17
CHECK OUT THEIR FEATURE GRAPHICS

18. CHECK OUT THEIR FEATURE GRAPHICS
Ideation phase:
Highlight new features / deals
AND LOOK AT INDIVIDUAL COMPETITORS FOR IDEATION

19. CHECK OUT THEIR FEATURE GRAPHICS
Ideation phase:
Add text value proposition
AND LOOK AT INDIVIDUAL COMPETITORS FOR IDEATION

20. CHECK OUT THEIR FEATURE GRAPHICS
Ideation phase:
Add inspirational photography
AND LOOK AT INDIVIDUAL COMPETITORS FOR IDEATION

21. 21
WHAT ABOUT ICONS?

22. 22
WHAT ABOUT OTHER ASSETS?

23. 23
SCRAPING DATA FROM THE PLAY STORE...ANYONE CAN DO THIS
→

24. 24
WHO USES PLAY STORE VIDEOS?

25. 25
APP PREVIEW VIDEOS - ALREADY INCLUDED?

26. 26
WITH COMPETITOR ANALYSIS
Things to consider for success:
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27. IDEATION PROCESS EXAMPLES

28. 28
FEATURES AND CONTENT USED

29. 29
WHAT CAN WE BE LOOKING AT TO GET MORE USERS
→

30. 30
WHAT CAN WE BE LOOKING AT TO GET MORE USERS
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31. 31
DIFFERENTIATION, OF COURSE

32. 32
COPYING OTHER’S CHOICES
→
Eun Huh, Y.; Vosgerau, J. & Morewedge, C. K. (2014). Social Defaults: Observed Choices Become Choice Defaults. Journal
of Consumer Research, pp. 746-760.

33. 33
TRUSTWORTHINESS

34. 34
E.G. CONTENT OR BENEFIT IN NUMBERS
→

35. 35
PROMOTE SPECIAL DATES / SPECIAL OFFERS

36. 36
COUPLING THE HARD STUFF WITH SOMETHING TEMPTING
→

37. 37
AND THE POPULARITY OF NEW YEAR’S RESOLUTIONS
Dai, H.; Milkman, K. L. and Riis, J. (2014). The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior.
The Wharton School Research Paper No. 51.
→

39. 39
WHAT SHOULD BE CONSIDERED
→

40. 40
asoebook.com

41. 41
ASOStack.com
info@asoebook.com ASO Slack Community
ASOebook.com
@growth_stack | @vaspab