2. Vasilis Gkogkidis – Sabrina Bruehwiler
How to design your gamification project
3. Sabrina Bruehwiler
• Gamification designer and
consultant at The Octalysis
Group
• Community Research Liaison at
GamFed (International
Gamification Confederation)
• Gamification Adventure
meetup organiser
4. Vasilis Gkogkidis
• Gamification designer and
consultant at GAMIFICATION+
• Greek Ambassador at GamFed
(International Gamification
Confederation)
• Thessaloniki Gamification
meetup organiser
5. Workshop Overview
1) Gamification case studies - inspiration
2) What do you want to do with gamification?
3) Brainstorming
4) Prototyping
5) Play testing
6. Avatar exercise
• Draw your own avatar
• Choose a name for it
• Introduce yourself to
the team as the avatar
10 minutes
Game: https://www.baldursgateii.com/
10. James Bond Campaign Goals
• Increase brand awareness for Coca Cola and James Bond
• Increase ticket sales for Skyfall
• Improving consumer engagement
16. Prototyping
Things to think about:
• Mission and Vision
• Goal
• Metrics
• Desired Actions
• Theme
• User
• Technology
• Gameplay
• Rules
• Characters
• Story
• World
• Inspiration
(50 minutes)
17. Play testing
Try each others solution and
give feedback. Try to find:
• What works
• What needs improvement
• How it made you feel
• How would you improve it
(50 minutes)
This bar timer, will start when anywhere on the slide is clicked. The bar will move from left to right and the word ‘End’ will appear at the end, accompanied by a ‘Deep Gong’ sound. It is possible to change the duration of this timer to any time, by entering the animation settings, and changing the timing for ‘rectangle 3’. Note the time has to be entered as a number of seconds – so if you want 2mins & 30secs – this is entered as 150 (60X2 + 30 = 150).
