12. Law #1: Moore’s Law
Computing Performance doubles at the
same price every 18 months
13. Moore’s Law: What It Means
• Animates the “magic” of
the tech industry
• Asymmetric weapon of
the startup
14. Moore’s Law and Exponential Companies
PC
Client/
Server
Internet
Social
Networking
PC
Client/S
erver
Internet
Social
Networking
15. Law #2: The Power Law
The biggest outcome is bigger than all of
the others combined, and so on…
16. The Power Law in Practice
• 10,000-20,000 companies will be funded by
Angels
• 1,000-2,000 will get VC funding
• 50-100 “won’t suck” (exit > $50M)
• 10 +/- 5 will be special (exit > $500M)
• The best company in a given year will usually
be more valuable than all other 9,999
companies combined
17. The Power Law: What It Means
Outcomes do not follow
a “normal” distribution
…they are governed by
exceptionalism
•Maples Angel
•Maples Fund I
•Y Combinator
•Exits in a given year
18. Merging the laws
Can I use the asymmetric power of Moore’s
Law to create one one of the ten best
companies of the year?
22. Exponential Entrepreneurs and First Principles
• Reasoning by analogy
– Copy what others do, but with slight variations
– Characteristic of linear thinking
– Gets us through the day
– Start with a tangible idea
• Reasoning by first principles
– Boil things down to their fundamental truths and reason up
from there
– Used to figure out things that are counter-intuitive, like
quantum mechanics
– Start with a thought experiment
– Key is to solicit negative feedback relative to the first principles
25. Reasoning by Analogy: Example 3
Companies by analogy
(ex “we are Instagram for Google Glass.”)
26. First Principles Reasoning: Bill Gates
Computers have always
been expensive
…but someday they will
be cheap
…which means software
will become the valuable
resource
28. First Principles Reasoning: Evan Williams
Millions of people write blogs
Micro-blogging is super easy
What if tens of millions create
micro-blogs?
29. Diagnostic Test #2
What is valuable?
What is
nobody else
doing?
What can I
do?
What valuable company is nobody building?
30. First Principles Reasoning: Elon Musk
Cost of rocket is huge
Cost of fuel is small (.3% of
rocket)
100x improvement in cost of
space travel if you could reuse
the rocket
38. Fundamental Advantages
• Perfect competition is not perfect
• Can it transcend competition if it works?
• At least 10x better in some area
• Distribution strategy often flows directly
from the advantage