Dedicated Hosting solutions from Verio deliver a completely private server that's perfect for businesses that need reliability.

1. viaVerio Partner Success Story:
Net-Flow
Verio Helps Net-Flow Expand Beyond Commodity
Web Hosting to Offer Value-Added Business Services
Successful customer experiences “Web hosting needs to work like a
are ultimately the result of strong dial-tone – every time you pick up the
relationships. For Net-Flow, a web and phone, it needs to be there,” Bowen
e-business solutions company, that said. “If the phone is off the hook for
means a hosting partner that allows whatever reason, people don’t call back.
it to offer rich solutions to its clients, As a growing business, we could not
who in turn can better serve their own afford this.”
viaVerio Partner customers.
When technical glitches or access issues
Net-Flow Corporation As Net-Flow and its customers have occurred, Net-Flow sometimes had
grown, Verio has provided the flexible to counsel its provider on how to fix
foundation to expand with them. them. Billing issues were also a growing
Challenge concern. In some cases Net-Flow was
“With Verio as our hosting platform, we being billed for accounts that had been
Find a scalable, reliable created 66 products that run on top of closed for three years.
partner that would support Verio solutions,” said Dean Bowen, CEO
Net-Flow in moving beyond of Net-Flow. “Verio does for Net-Flow Bowen recalls, “We were paying them
commodity Web hosting to what Net-Flow does for its clients – lets big money, but they were not providing
value-added services. us focus on business and not the tools anything that we couldn’t get anywhere
and systems behind the scenes.” else. After all the acquisitions, complete
with high employee turn-over, our
Solution previous provider could not even recall
Verio Virtual Private Server our name, let alone anything about our
The Search for Quality, business.”
Verio Managed Private Scalable Hosting
Server Net-Flow knew it needed to find a
As Net-Flow looked to take its business new hosting provider if it wanted to
Results to the next level, it suffered from continue providing quality services to
low-margin, commoditized web hosting its customers, and grow beyond the
Dedicated support from services. Plus, the relationship with its commoditized hosting business. However,
initial migration to 24/7 previous hosting provider had started migrating from one provider to another
ongoing needs. to falter. presented several major challenges:
A new revenue stream Their prior Web hosting company Lost Time – Bowen estimated it
with expanded premium underwent four acquisitions over a would have taken nine to twelve
services. period of two and half years, resulting months to migrate all of its hosting
in a significant decline in quality, accounts – including email accounts,
More higher-caliber clients. technical and customer support, UNIX commands, e-commerce shopping
Scalability as Net-Flow’s and – most importantly – trust. The carts, payment gateways, etc. – to the
previous provider could not scale on new provider.
clients’ needs change.
demand to meet Net-Flow’s growing Increased Costs – In the interim,
A customer service model business needs, which often caused Net-Flow would have had to pay for
that Net-Flow tries to strained relationships with Net-Flow’s server space both at the old provider and
emulate. customers. the new provider simultaneously, which
Visit at www.viaverio.com or call 1-888-224-9346 to learn more about us

2. viaVerio Partner Success Story: Net-Flow
would have seriously depleted Net-Flow’s migration team, led by a dedicated
cash reserves and operating capital. migration specialist, Net-Flow was able
Lost Revenue – The migration to transfer all of its accounts in less
would have tied up human resources, than three months. Because Verio did
preventing them from focusing on not start billing for server resources
revenue-generating work, or providing until the migration was complete,
adequate support to its existing customers. Net-Flow saved tens of thousands of
dollars on redundant server costs.
Support through Migration
The Foundation for
“Verio is a trusted partner That’s when Net-Flow turned to Business Growth
with a vested interest in Verio. With a range of solutions and
dedicated support, Verio removed the Net-Flow has been able to expand its
our success because, as level of complexity involved in the business to provide premium services.
our business grows, so initial migration of accounts and in the In addition to generating added long-
complete hosting relationship. term revenue, these new capabilities
does theirs. We’re proud to allowed Net-Flow to attract a higher
have Verio as part of our Verio offered an experienced team to caliber of customers, such as Web design
team because they give us handle the actual account migration, firms, ad agencies and brand managers.
which enabled a faster transition.
the platform, expertise, Verio also did not charge Net-Flow for Net-Flow’s business is now extremely
resources and support we hosting space until the migration was scalable as well. Based on fluctuating
demand, Net-Flow can tap into a vast
need to succeed.” complete, which removed a “huge,
potentially crippling financial burden.” array of shared, virtual private servers
Dean Bowen, CEO, Net-Flow and dedicated managed private servers.
“Verio took what was surely going to be Because Verio offers Net-Flow extensive
a business-traumatizing experience and capacity, Net-Flow’s customers will
turned it into a valuable one,” Bowen never outgrow its services. If customers
said. “It’s modeling leadership. None need more resources, Net-Flow can
of the other providers offered anything create a virtual server within minutes,
close to what Verio was offering. The or easily and seamlessly upgrade to
people to help us migrate, and then another Verio solution behind the
offsetting the financial burden, put scenes, which reduces complexity for
Verio in a league of its own.” Net-Flow and its customers.
“Verio’s approach was ‘how can we help In addition, as Net-Flow’s business grows
you?’ rather than ‘how much money along with its customers’ needs, the
can we make from you?’ Bowen added. company is looking into expanding into
“Verio removed all of the financial and value-added services such as Disaster
technical issues, and reduced the Recovery and Business Continuity – all
complexity and anxiety of migrating utilizing Verio’s shared, Virtual Private
between Web providers. This level of Servers (VPS) and Managed Private Servers
service and delivery of promise, you (MPS), backed by Verio’s outstanding
just don’t see from other providers today.” customer and technical support.
Working with Verio’s highly experienced Now, Net-Flow facilitates online
Visit at www.viaverio.com or call 1-888-224-9346 to learn more about us

3. viaVerio Partner Success Story: Net-Flow
programs for prestigious national superior customer and technical support.
brands and advertising agencies
such as Bounty Hunter Rare Wines “We often reflect on what Verio has
(www.bountyhunterwine.com), done and is doing for us,” Bowen
Scrapbook Trends Magazine (www. said. “When issues come up, we ask
scrapbooktrendsmag.com), Desperado ourselves, ‘what would we want our
Marketing (www.desperadomarketing. vendor to do for us and what, in turn,
com), Far Niente Winery (www. can we do for our customers?”
farniente.com) and Walkenhorst’s
(www.walkenhorsts.com). Bowen concludes, “Verio truly helped
us push the envelope regarding
Walkenhorst’s began with Net-Flow what we can do for our customers,
“We’re now extremely with just one store. Now it has 150 and greatly accelerated our business
stores. Bowen attributes that scalability beyond where we would have been had
scalable, with the ability
– and much of its own success – to we stayed with a commodity Web host.
to start out basic and Verio solutions. Verio is a trusted partner with a vested
go all the way through interest in our success because as our
“We’re now extremely scalable, with the business grows, so does theirs. We’re
to dedicated hosting
ability to start out basic and go all the proud to have Verio as part of our team
and load balancing. If way through to dedicated hosting and because they give us the platform, the
we had continued with load balancing. If we had continued expertise, the resources and support
with commoditized Web hosting and we need to succeed. For Verio, us and
commoditized Web
Web design, we would not be where we our clients, it’s win, win, win.”
hosting and Web design, are today,” said Dean Bowen, CEO.
we would not be where
we are today,” About Net-Flow
An Example of
Dean Bowen, CEO, Net-Flow Dedicated Service Net-Flow offers the power of NOW, a
scalable suite of customizable, turnkey
As the relationship continues, Bowen tools that help businesses make the
has found that Verio’s sales reps are most of real-time Web site, customer
always responsive, and he has 24/7 and financial data. Net-Flow hosted
access to customer support managers solutions are for businesses that don’t
who know his business intimately. want to worry about technology or
Whenever Net-Flow or one of its programming. Through Net-Flow’s
customers has an issue, Verio’s technical architecture hosted on secure world-class
support staff works closely with Net-Flow servers, Net-Flow puts the NOW power
to own the issue and resolve it. into managing daily operations for:
Web site administration - Content-NOW;
Perhaps the biggest and most unforeseen eMarketing - Communicate-NOW;
change to Net-Flow’s business is in customer relations - Contacts-NOW;
the way the firm interacts with its online commerce – Commerce-NOW.
own hosted customers. Based on Founded in 1995, Net-Flow is
positive customer service and technical headquartered in Napa, California.
VERIO
PA R T N E R P R O G R A M
experiences with Verio, Net-Flow tries
to follow in Verio’s footsteps. Net-Flow
knows its customers’ business needs
For more information, visit:
www.net-flow.com or call
and challenges and strives to provide 707-259-1233.
Visit at www.viaverio.com or call 1-888-224-9346 to learn more about us