Veronica Antonova

San Francisco Bay Area United States

Data driven, creative product person & growth hacker. Game changer. Thinker. Enabler. Galvanizer. Presently building product @Tile, an IoT startup.

Technology / Software / Internet

I advise growth minded companies and leaders on user acquisition, engagement and virality strategies. A market nuance aware product innovator, I look at promise in emerging technologies, markets and segments to bring viable ideas to life with experiment driven product development. I like to frame and solve big, hard problems and build teams around them. Nature of problem spaces I have studied, modeled & formulated: - user optimization & segmentation - ad quality thresholds - user acquisition channel attribution - paid search acquisition funnel, namely the cold start problem and the "leaky bucket" - ad relevance - intent signal strength in personalization algorithms - search query inten...