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Samsung Success Story

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The Strategies used my Samsung to become a major market player

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Samsung Success Story

  1. 1. What has been Samsung doing Right?!?!
  2. 2. Key Strategies For Grand Success ?!?!
  3. 3. Expand to stay number one!
  4. 4. Attract New Customers •Emphasizing Product Quality •Wide range of prices •Introduce new features and advanced Technology
  5. 5. Introduce New Products
  6. 6. Number two player in Mobile Phones – Wide range of prices to attract all type of customers.
  7. 7. Protect Market Share …
  8. 8. Continuous Innovation - Catering to changing needs of customers
  9. 9. Aggressive Brand Building over the years…!!
  10. 10. Distinctive Image In Consumer’s mind…! - Strong Brand Recognition - Gained Consumer Trust
  11. 11. Increase Market Share …
  12. 12. and after sales service….
  13. 13. Mergers and Acquisitions Example : Partnership with longtime market leader Sony to create $2 billion state-of-the-art LCD factory.
  14. 14. Lets Recap ! 1. Expand: • Attract new consumers • Introduce new products 2. Protect Market Share • Continuous Innovation • Brand Building 3. Increase Market Share • Effective Distribution • Partnership with other businesses and M&A

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