Samsung has employed several key strategies for its continued success as the number two mobile phone manufacturer, including expanding its product lines to attract new customers with a wide range of prices and new features; protecting its market share through continuous innovation, aggressive brand building, and catering to changing customer needs; and increasing its market share through effective distribution, partnerships like the LCD factory with Sony, and mergers and acquisitions.

2. What has been Samsung
doing Right?!?!

3. Key Strategies For Grand
Success ?!?!

4. Expand to stay number one!

5. Attract New Customers
•Emphasizing Product Quality
•Wide range of prices
•Introduce new features and
advanced Technology

6. Introduce New Products

8. Number two player
in Mobile Phones –
Wide range of prices to attract all type of customers.

9. Protect Market Share …

10. Continuous Innovation
- Catering to changing needs of customers

11. Aggressive Brand Building over the years…!!

12. Distinctive Image In Consumer’s
mind…!
- Strong Brand Recognition
- Gained Consumer Trust

13. Increase Market Share …

14. and after sales service….

15. Mergers and Acquisitions
Example : Partnership with longtime market
leader Sony to create $2 billion state-of-the-art
LCD factory.

16. Lets Recap !
1. Expand:
• Attract new consumers
• Introduce new products
2. Protect Market Share
• Continuous Innovation
• Brand Building
3. Increase Market Share
• Effective Distribution
• Partnership with other businesses and M&A