Via Media CEO, Anthony Coles, explaining to marketers in Adelaide where the responsibility for innovation lies in the changing media landscape.

8. Follow Old Roles? “ Traditional” Media “ Direct” Media

9. Lead In New Roles?

10. Lead In New Roles?

11. Where to for help? google.com/adsense searchmarketing.yahoo.com/en_au/

12. Where to for help? dgm-au.com commissionmonster.com.au clixgalore.com.au

13. Where to for help? doubleclick.com/ atlassolutions.com / eyeblaster.com/

14. Where to for help? adma.com.au

15. Where to for help? youtube.com marketingsherpa.com adage.com/digital/ aimia.com.au

16. Where to for help?

17. REVOLUTION?

19. The e-Marketing Organisation