1. Vibrant Women and LOHAS:
Aspirational Trends
value endorser: actualized
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simplicity seeker: evolving
self-interested spender: the norm
experiential indulgers: progressing
other pleasers: least developed

2. vibrant women’s connections
keep growing
• Average active 30-day personal network
for Vibrant Women is 48
• Most highly connected (1/3 of study)
highly-connected
have 99 personal contacts
• Majority of Vibrant Women report that
network is still growing
• Fastest-growing population on Facebook:
Women 55+
• First generation of women whose
connections keep g
p growing as they age
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3. vibrantnation.com survey
Are you willing to spend more on environmentally
friendly products even during an economic
recession?
4%
Sometimes
Yes, always
37%
Rarely
58%
Never

4. vibrantnation.com survey
•Nearly 80% of Boomer women say environment is top issue for them
•Boomer women don’t care if “green” products come from big or small
Boomer don t green
company
•Highly skeptical of the marketing motives behind companies going green
•“Going green” is a multigenerational effort with equal number influencing
their children/grandchildren & vice versa
•About 50% volunteer/support environmental organizations
•Those who support environmental organizations are active and involved

5. Vibrant Women Speak “LOHAS”
I try to buy items with no
packaging. A bottle of perfume
for example is packed in several
Our Bobble filter is equivalent to 3oo
layers of plastic and card-why?
l f l ti d d h ? water bottles. Imagine-that’s 300
It’s the bottle we want, not the plastic bottles that won’t go into the
packaging. landfill.
-LilTigg
LilTigg -Janice Taylor, Our Lady of Weightloss
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6. messages that work
• We do more than talk
green…we embody it
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• Your opinion matters
• We respect you
• We share your concerns
• We ask for your support