Find out how to make the most of your Facebook Timeline for business.

1. The New Facebook Changes:
Your Marketing Tool Box
Victoria Gibson
Facebook Ads Specialist
Facebook Page: www.fb.com/adqueenpage
Let me know you’re listening in...
www.FBAdQueen.com
Monday, 23 April 12

2. Let’s Run Through The Changes
• Today You’ll Learn:
• The Facebook Changes You Need To Know
• Strategies From The New Facebook Marketing Tool Box
• Why Facebook Ads Are More Important Than Ever
Plus Your Questions...
www.FBAdQueen.com
Monday, 23 April 12

3. The New Marketing Tool Box
Monday, 23 April 12

4. Views & Apps
Ad Messages Pinned Posts
Page Messaging Facebook Featured Posts
Page
Interest Lists Offers
Premium Ads
www.FBAdQueen.com
Monday, 23 April 12

5. The New Facebook Page
• Your New Web Home Page
• Preview before publishing
• Timeline Cover 851x315
• Logo as Profile Pic 180x180
• Include a link in “About”
• Insights now more obvious
www.FBAdQueen.com
Monday, 23 April 12

6. Other New Features
Recent Posts & Page
Likes At Top Right Of
Page Under Timeline
Friend Activity
New Admin Panel Sits Shown First
Above Timeline Cover
& Includes Insights
Monday, 23 April 12

7. Cover Guidelines
• No price or purchase information
• No contact information - web address, email or mailing address
• No “Like” or “Share”
• No calls to action such as “Get It Now” or “Tell Your Friends”
Monday, 23 April 12

8. Highlighted Page Posts
Monday, 23 April 12

9. Pinned Posts
Stays at top of page
for 7 Days
www.FBAdQueen.com
Monday, 23 April 12

10. Featured Posts
New Larger Photos
Great Visual 404x 404
Impact
Click On Star
On Top Right To
Feature Posts
You can also delete
and change dates
Feature Posts
843x 403
www.FBAdQueen.com
Monday, 23 April 12

11. Apps & Views
Monday, 23 April 12

12. The New Apps & Views
• Now Easier To Find - Serves As
Table Of Contents
• Existing Custom & Reveal Tabs
Still Work
• Custom Images 111x74
• Rearrange by clicking top right
and choosing pencil icon
Max of 12 Shown
www.FBAdQueen.com
Monday, 23 April 12

13. App Cover Images
www.FBAdQueen.com
Monday, 23 April 12

14. The New Custom Apps
• Wider Format 810px
• Like Gating Still Works
• Unique URL for each App
• Collect emails and include
interactivity
• Use third party tools to
create
www.FBAdQueen.com
Monday, 23 April 12

15. Facebook Ad Messages
Monday, 23 April 12

16. Ad Messages
• Best way to
drive traffic
direct to Tabs
• Select your
Custom Tab
• You can also
send to the URL
of your App
www.FBAdQueen.com
Monday, 23 April 12

17. Interest Lists
Monday, 23 April 12

18. Interest Lists
• Opportunity
• Include your Page on
a list with more
popular Pages
• Suggested Interests
• News Feed activity
Add One Now & Post It
at www.fb.com/adqueenpage www.FBAdQueen.com
Monday, 23 April 12

19. Page Messaging
Monday, 23 April 12

20. Page Messaging
• Great communication
channel
• Customer Service
Opportunities
• Covers personal questions
and issues
• Only users can initiate
Admins
www.FBAdQueen.com
Monday, 23 April 12

21. Facebook Offers
Monday, 23 April 12

22. Offers
• Excellent Promotional Tool
• Available soon in “Composer”
• Select Tab and Add A Photo and
Offer
• Users Get Offer Emailed To Them
• News Feed Activity
www.FBAdQueen.com
Monday, 23 April 12

23. Premium Ads
Monday, 23 April 12

24. Premium Ads
• Only available to high
spend advertisers
• Great idea for greater
visibility, but you can use
Sponsored Stories and
Page Post Ads
www.FBAdQueen.com
Monday, 23 April 12

25. Let’s Talk About Ads
• More options
• My favourites are still Ads To
Custom Apps
• These will get you better
conversions and Likes
• Impact of Timeline? Need to stand
out more than ever... Image is
everything
Monday, 23 April 12

26. Look Over My Shoulder...
Let me teach you how to create Facebook
Ads that get noticed, get clicked and bring
the world’s most targeted traffic to you.
www.fbadqueen/sellmore
www.FBAdQueen.com
Monday, 23 April 12

27. Of course, Facebook Ads are only affordable and
effective if you know how to do them right...
Monday, 23 April 12

28. Group Coaching Program
• Quick Start Guide - Foundation and Set Up
• 4 Facebook Ad Training Modules:
• Finding Your Ideal Customers
• Creating Images, Headlines & Copy
• Testing and Custom Apps
• Bidding Strategies and Optimisation
www.FBAdQueen.com
Monday, 23 April 12

29. What Do You Get?
PLUS...
• 4 Live Group Q&A Calls with me
• Facebook Group for more Questions and Access To Me
www.fbadqueen/sellmore Take A Peek
Inside
www.FBAdQueen.com
Monday, 23 April 12

30. What They’re Saying
“The videos are good quality thus far. I’m already feeling like I’ve underpaid
for this course. Great job!”
Brian Gilbert
“Victoria's course was brilliant - easy to understand but complex enough that I
immediately KNEW it was a good investment - why try and figure that out for
yourself, when you can get the real deal immediately?”
Denise Duffield-Thomas
Who?
Information & Affiliate Marketers
Consultants
Marketing Managers
Coaches
Experts
Creatives Ernie Waldner
Monday, 23 April 12

31. Schedule
• Instant Access to Your Quick Start Module gets you set up
• Module 1 Starts This Week
• Each module delivered weekly for another 3 weeks
• Live Weekly Q&A Calls + Facebook Group
www.fbadqueen/sellmore
www.FBAdQueen.com
Monday, 23 April 12

32. Limited Time Offer
$197
For First 10 Purchasers Only
Get a 30min Private Coaching Session
www.fbadqueen/sellmore
www.FBAdQueen.com
Monday, 23 April 12

33. Key Takeaways
• Changes Offer More Exposure For Your Brand
• Your Facebook Page Is Now Even More Like A Website
• Ads Will Fast Track Your Success On Facebook
• You Can Create A High-Impact Timeline Page Quickly & Easily
www.FBAdQueen.com
Monday, 23 April 12

34. Questions?
www.FBAdQueen.com
Monday, 23 April 12

35. Resources
• Custom Tab Creation www.fbadqueen.com/lujure
• Timeline Dimensions www.jonloomer.com/2012/03/07/dimensions-
for-facebook-timeline-for-pages-infographic/
• Facebook Pages Guide www.facebook.com/about/pages
• Facebook Ads Program www.fbadqueen.com/sellmore
Monday, 23 April 12