Why Online Video Should Be Part Of Your E-Marketing Strategy
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Find out why online video needs to be part of your e-marketing strategy. Tips and trick from leading online video expert Mark Robertson (in collaboration with Videoagency. http://www.videoagency.com is pleased to announce it is teaming up with the leading American expert in online video strategy, Mark Robertson (Founder of ReelSEO – “The online video marketer’s guide”) in a collaboration aimed at bringing European brands the best support in online video strategy development.
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Why Online Video Should Be Part Of Your E-Marketing Strategy
- 1. WHY ONLINE VIDEO NEEDS TO BE A PART OF YOUR E-MARKETING STRATEGY
- 3. 700 Billion Video Views – At YouTube Alone 700,000,000,000 6,895,656,577 = 100 videos/human Source = YouTube Blog – Dec 2010
- 4. 35 Hours Video Uploaded Per Minute 13,000,000 50,400 hours uploaded to YouTube every day (51k miles of 35mm film) which would wrap around the Earth at the equator...2X. By the time this presentation is over >1050 hours new video = 525 full-length Hollywood movies Source = YouTube Blog – Dec 2010
- 5. Video Keeps Growing and Growing Source = Limelight Networks, 2010 Financial Analyst Presentation Video = 51% Internet Traffic
- 6. Growing While Traditional Media Declines
- 7. WHY IS VIDEO SO POPULAR?
- 9. THE BENEFITS OF VIDEO
- 12. Advertising With Video Works Better Vs. 0.1%
- 15. TYPES OF VIDEO FOR EMARKETING
- 16. Viral Videos?
- 19. Reach Throughout The Customer Life Cycle Product Demonstrations Customer Testimonials Customer Support Company Introductions
- 21. WHERE SHOULD YOU PUT YOUR VIDEOS?
- 24. DRIVING VIEWS AND INTEREST
- 27. INCREASE VISIBILITY & DISCOVERY
- 31. DRIVING ENGAGEMENT & RESPONSE
- 40. CONTACT US [email_address] http:www.videoagency.com 39 Rue Anatole France 92300 Levallois-Perret
- 41. CONCLUSION?
- 42. Do Video in 2011 – Or Else!
Editor's Notes
- 30 Billion videos viewed in the US in April vs. 15Billion total searches across search engines in April.
- 30 Billion videos viewed in the US in April vs. 15Billion total searches across search engines in April.
- 30 Billion videos viewed in the US in April vs. 15Billion total searches across search engines in April.
- 30 Billion videos viewed in the US in April vs. 15Billion total searches across search engines in April.
- 306 executives at U.S. companies with annual sales exceeding $500 million
- There are far less videos indexed within search engines than there are web pages. In fact, if you search for the word Business in Google, you will see that there are almost 2Billion web results vs. less than a million video results. Being that many search engine results pages now include video through universal search, you have another chance to show up organically within Google by leveraging online video
- They have embraced video
- They have embraced video
- The first thing that I think is important to mention is that YouTube leverages many community based factors in determining rankings for videos Aside from the title, description and tags, YouTube also considers things like…. Views, Ratings, # people that have shared the video, etc…
- Lets start with some tips for when you are uploading your video to YouTube.. Titles are still very important . You want to include your main keywords in the title of your video. That being said, there is a tradeoff in that you still want the titles to be enticing for users as this is what they see when they are presented with results for a query YouTube allows for up to 5000 characters in the description field – Use as much of that space as makes sense… This isn't about spamming the field with keywords, but use the space. For tags – optimize and de-optimize . First – don’t spam with your keywords – YouTube can detect this.. When I say de-optimize , include, for example, your brand in the keywords . This will help increase the chances that your videos will show up in the related results. Because YouTube does consider community factors – enable sharing, commenting, embedding, etc… Lastly – I would suggest for YouTube in particular – consider manually uploading to Youtube , for a couple reasons. There are more characters available in manual uploading than in some tools out there. In order to take advantage of YouTube – you really should be an active member and active in your account
- There are a couple ways that you probably already know about.
- There are a couple ways that you probably already know about.
- There is also another way, and it has to do with the YouTube Promoted Videos program – Adwords for Video
- Thank you all for listening and Please visit our site at ReelSEO.com (Real with 2 EE’s) We are not just SEO, but we write about all things online video and we would love to have you as loyal readers.
- Thank you all for listening and Please visit our site at ReelSEO.com (Real with 2 EE’s) We are not just SEO, but we write about all things online video and we would love to have you as loyal readers.
- Thank you all for listening and Please visit our site at ReelSEO.com (Real with 2 EE’s) We are not just SEO, but we write about all things online video and we would love to have you as loyal readers.