10. “I’m looking for a Giants community” Why?
"I want to connect with other die hard Giants fans.” Why?
“I don't like the existing forums.” Why?
“Everyone just trolls. No one talks about strategy” Why?
“I keep stats on every game and want to compare ideas.” Why?
“It’s a hobby I do to relax after I get home from work.”
22. Belonging
and Identification
“The belief that one fits in the group, has
acceptance by the group, and a willingness to
sacrifice for the group.”
- McMillan and Chavis
.
24. Personal Investment
“Working for membership will provide a feeling
that one has earned a place in the group and as
a consequence, membership will be more
meaningful and valuable.”
- McMillan and Chavis
.
26. Common
Symbol System
“Groups use these social conventions (e.g., rites
of passage, language, dress) intentionally…to
create social distance between members and
nonmembers.”
- McMillan and Chavis