This worksheet gives you some places to start, measure and improve your SEO.

1. Vince Rose • Director, Marketing Technology • rose@earthlinginteractive.com • 608-729-6602
Earthling Interactive • 634 W Main St. STE 201 Madison, WI 53703 © 2021
1. Are you using a Content Management System?
WordPress Drupal Magento Other___________________ No
2. Do your images have relevant ALT text? Yes No
3. Does your theme and content have correct semantic markup on each page?
One H1 per page H2’s followed by H3’s, etc. Header tags are not used for styling
1. Is Google Analytics running on your site? Yes No
2. Is Google Search Console running on your site and connected to Google Analytics? Yes No
1. Install SEO plugins or modules for your CMS
WordPress – Yoast SEO Drupal Modules – Link Magento – MageWorx
2. Test your Google PageSpeed Insights
a. Desktop original score:______ Desktop new score:______
b. Mobile original score:______ Mobile new score:______
3. Install a SEO extension in your browser: Moz toolbar Mangool SEO
4. Check your local business search engine listings. Google My Business Bing Places
5. Track your keywords vs. competitors – See page 2
6. Use a tool like ScreamingFrog to spider your site to look for website issues in bulk.
1. Import your customers and contacts into a CRM
2. Use forms created in the CRM on your website
3. Start using marketing automation features of your CRM
Level 1: See how you are doing
Level 2: Work on your SEO
Level 3: Leverage a CRM with your website
The Basics: Your Website
Tips and Tricks to Level Up Your SEO and Digital Marketing

2. Vince Rose • Director, Marketing Technology • rose@earthlinginteractive.com • 608-729-6602
Earthling Interactive • 634 W Main St. STE 201 Madison, WI 53703 © 2021
Keywords you want to rank for
Competitor 1
PageRank
Competitor 2
PageRank
Your Original
PageRank
Your New
PageRank
Competitor Keyword PageRank Tracking