Choosing the right go-to-market strategy for your software-as-a-service business can be a “make it” or “break it” decision. In this webinar, Ben Kepes, Cloud Computing expert and analyst at Diversity Analysis, and Sanjay Sarathy, Sr. Vice President of Marketing, Vindicia, discuss recent SaaS business strategy trends and observations, including: -The discernible shift in how SaaS companies go to market -What Cloud Computing enables for all businesses -Common and innovative business models -The importance of thinking both niche and global -Top expansion mistakes, including the “do-it-all-ourselves” approach To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinars-SaaS-Go-To-Market-Considerations.html

1. Go-To-Market for SaaS
Companies
Ben Kepes
Analyst
www.diversity.net.nz
Twitter - @benkepes

2. Revenue Revelations – Best practices for the digital economy
Go-To-Market Strategies
How do SaaS
companies
go to market?

3. Revenue Revelations – Best practices for the digital economy
It’s in the Cloud
Why Cloud Computing?

4. Revenue Revelations – Best practices for the digital economy
Emerging Business Models
New business models
on the rise

5. Revenue Revelations – Best practices for the digital economy
Land and Expand
Think niche, go global

6. Revenue Revelations – Best practices for the digital economy
What Not To Do
Top mistakes
companies
make

7. Questions?
Email us:
webinar@vindicia.com
Visit us:
Blog: blog.vindicia.com
Community: community.vindicia.com
Twitter: @Vindicia
Website: www.vindicia.com