This slide share describes how Birch is building a platform which is highly relevant to today's sharing and collaborative economy. By bringing together varied talents in real time, we are simplifying video production for businesses. The framework of such a system goes much beyond video production and can be used for almost any work in Internet enabled work circuits. Birch is at http://birchapp.io

1. The Future Of Work
Why it’s exciting and how is Birch a part of it

2. The term work has come a long way

3. Today, for most of us it means much more than just earning a livelihood.

4. • Exploring new territories
• Establishing an identity
• Achieving freedom to travel
• Accepting new challenges
It’s our way of

5. and Internet has played a big role in democratizing our work

6. with the rise of online hiring platforms

7. Hiring platforms help us pick who do we want for the job?

8. Explore
talent
profiles
Contact
people you
like
Interview Shortlist
Negotiate
dates and
budgets
Hire
How do hiring platforms generally work?

9. It should be simpler than this, are you thinking?

10. The rise of output based platforms

11. Output platform
Do X for me
X has been done for you
Distributes jobs
You
How do output platforms work?

12. Cab booking platform
I want a cab right now.
Send it here.
Your cab is arriving in 4 mins
Distributes jobs
You
For example

13. Shopping assistant platform
I want a coffee machine best
suited for dark roasted flavour
Here are your top 3 choices
Distributes jobs
You
For example

14. In case of Birch

15. Birch
I want to create a video
which looks like this …
Your video will be ready in a week
Distributes jobs
You

16. Output platforms must
• Set clear expectations of the output
• Simplify and standardize the input
• Automate and optimize everything in between

17. How do output platforms improve worker’s life?

18. Eliminates bids. Offers workers what they are qualified for. First to accept gets it.

19. Job assignment is fair. Algorithm gives ample opportunities to everyone on the system
New comers are not disadvantaged

20. How do output platforms improve user’s life?

21. Users spend time on visualizing and articulating the output.
Talent and delivery mechanism are a tap away.

22. Speed! No wait times, no delayed communication cycles. Execution from the get go.

23. Birch is hopefully the first of many output platforms of the future.
Everything from design to app development to marketing tasks are waiting for their
own output platforms

24. This may be the future of our work
One click away from what we want to do and what we want to get done.

25. Doesn’t sound bad. Does it?

26. I am Vineet Markan (@vineet_markan)
I run Birch (http://birchapp.io)
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