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Taking on the Tide of Social Media October 4, 2011 – South Shore CVA’s Tourism Tech Summit
Welcome Email:  [email_address] Phone:  317.232.8897 Twitter:  @VisitIndiana Twitter:  @JeremyAWilliams Blog:  VisitIndiana.com/TechCorner
What Will We Talk About Today?
 
What is a Blog? ,[object Object],[object Object],[object Object],[object Object],Sources: 1. wikipedia.org
Why Should I Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
481,600 visitors over 3.5 years
 
Which Platform to Choose?
Engage: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Stats - 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: All stats from facebook.com
Headline Here ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook.com/Page
 
Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Ads ,[object Object],[object Object],[object Object]
Measure: Facebook Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter Stats - 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: 1. bbc.co.uk; 2. blog.twitter.com ; 3. ExactTarget SFF Research (2010)
 
Social Media Management tools ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: 1. bbc.co.uk  TweetDeck HootSuite
46% of Tweets from Mobile Devices 1
Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why Track Web Stats? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Do We Use Google Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Metrics are Important?
Which Metrics are Important? Referral Sources
Which Metrics are Important? Top Search Engine Terms
Which Metrics are Important? Campaign Tracking
Which Metrics are Important? Campaign Tracking http://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011
 
Advertise on VisitIndiana.com ,[object Object],[object Object],[object Object],[object Object],Sources: 1. TNS – Dec. 2008
Free Opportunities: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid Opportunity: VI.com Brochure Ad
Paid Opportunity: Homepage Feature
Paid Opportunity: VI.com Listing
Paid Opportunity: Search Ads
 
Resources ,[object Object],[object Object],[object Object]
Questions? Email:  [email_address] Phone:  317.232.8897 Twitter:  @VisitIndiana Twitter:  @JeremyAWilliams Blog:  VisitIndiana.com/TechCorner

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