Presented at Bootstrap Wrocław

1. SAP and Startups
Vitaliy Rudnytskiy – SAP, Developer Experience
January 25, 2013

2. Let’s start with…
- … me! :)
- Responsible for developers outreach
in Central & Eastern Europe
- Based in Wrocław, Poland
© 2012 SAP AG. All rights reserved. 2

3. SAP Today
Market Leader in Enterprise Software Globally
Customers across 25 Industry Sectors
183,000
customers worldwide
120
countries
Trading
Industries
25 Consumer
Industries
Financial
Services
industries
37 Process
Manufacturing
Discrete
Manufacturing
languages
Services Public
Services
75
country offices
1,200+
partners worldwide
© 2012 SAP AG. All rights reserved. 3

4. SAP Today
… is as well the Platforms Company
1. Real-time Data Managment Platform (based on SAP HANA)
2. SAP Mobile Platform
3. SAP NetWeaver Cloud (Java PaaS)
4. SAP BusinessObjects BI Platform
5. SAP Jam for Enterprise Social Collaboration
© 2012 SAP AG. All rights reserved. 4

5. SAP Startup Focus Program
The Program
The overall goal of the Startup Focus program is to provide startups with all the support
needed to port their applications to SAP HANA in just six to eight weeks.
“We provide you with the platform, the rest is limited only by your imagination.”
Offerings Selection Criteria
1. HANA technology at no cost for  Startup companies with need to
development and testing analyze and manipulate large
2. Training, technical support and datasets
consulting  Terabyte-scale data challenges
3. Promotional opportunities (SAP press they encountered when scaling
releases, SAP events etc.) their solutions
4. Co-branded marketing support (ad
campaigns, social media channels etc.)  Strong business use cases of
5. SAP customers via custom application
engagements and introductions.  Commitment to using SAP HANA
6. Funding via SAP ventures platform for software development
© 2012 SAP AG. All rights reserved. 5

6. Benefits for Startups
 Engaging with SAP’s Startup Focus program to:
 Gain competitive advantage with access to innovative
big data technologies from SAP
 Enablement and access to technical resources
 Getting new leads / visibility with SAP customers
 Co-branding and co-marketing activities
 Access to SAP executives and employees
 Potential funding investment (via SAP Ventures)
 No cash cost to startups to participate
 Key benefit is continued engagement with SAP
and leveraging SAP’s technology assets
© 2012 SAP AG. All rights reserved. 6

7. Startups Powered by SAP HANA
Hadoop Zettaset Orchestrator™ software manages the health, security and
administration of your enterprise Hadoop environment without the need for
professional services.
Social From campaigns to communities, #NextPrinciples empowers anyone to
monitor, manage and act on social media interactions across channels.
Predictive and AlertEnterprise Security Convergence solutions combine Situational
Analytics / Intelligence with Command and Control capabilities for Critical
Security Infrastructure Protection.
Planning and Optessa is a leader in optimized planning & scheduling with broad
Scheduling applicability in the areas of discrete manufacturing, logistics & analytics
Social Passenger communities enable the world‟s leading brands to connect,
create and communicate with key stakeholders online, on mobile and on
social networks.
Predictive and The Taulia Invoicement® Suite includes a Dynamic Discounting module
Analytics / and self-service vendor portal. Together, these tools reduce Accounts
Financial Payable support overhead, improve supplier relations and generate
significant cash savings for corporations.
© 2012 SAP AG. All rights reserved. 7

8. Startups Powered by SAP HANA
Geospatial & Next generation geospatial and visual analytics solutions transform
Visual massive volumes of real-time disparate data into intuitive visual displays.
Analytics Space-Time Insight‟s situational intelligence software helps visualize
operations with absolute clarity, analyze the cause of a problem and
determine how to prevent another occurrence, and act instantly to address
any situation.
Predictive Predictive Customer Insight (PCI). PCI enables organizations to develop a
Analytics deep understanding of their customers„ behavior based on data held within
millions of individual data transactions. PCI identifies at-risk customers by
predicting how they may react in the future based on the way in which
similar customers acted historically according to patterns in data
transactions.
Predictive ANKHOR is a revolutionary platform for interactive exploration, evaluation
Analytics / and visualization of data. ANKHOR FlowSheet enables a flexible and easy
Visualization way to analyze large amounts of data originating from different sources.
Planning / Nexvisionix Retail Intelligence provides actionable enterprise business
Predictive intelligence and data warehousing for retailers and brand companies,
Analytics / giving "insight" into operational data to support "execution-oriented"
Retail decision-making. Nexvisionix Retail Intelligence helps create and execute
business strategies by bringing together a 3600 view of operations, from
Suppliers to your Customers.
© 2012 SAP AG. All rights reserved. 8

9. SAP HANA CodeJam comes to your city
5-6 hours of pure coding and fun
Relaxed atmosphere and networking
Place: SAP Office (ul. Powstańców Śląskich 28-30, Wrocław)
Date: tbd.
© 2012 SAP AG. All rights reserved. 9

10. Thank you
Dziękuję
Contacts:
Vitaliy Rudnytskiy, SAP, Developer Experience (vitaliy.rudnytskiy@sap.com), @Sygyzmundovych