Marketing plan for a new android app

1. Marketing Plan for A New Android App: nourish your idea

2. AGENDA  Executive Summary  Situation Analysis  Goal  Strategy  Tactics  Implementation

3. Infinity is an app which provides platform to engineers to share their problems of projects or idea , provide platform to take technical help .

4.  Using Infinity people can share their problem of projects or idea.  People having innovative solution of problem have platform to share solution.

5. Some problem may become obstacle for project or idea . Many time student stop working on their idea

6. We provide platform to link their idea and solution

7. SWOT

8. Potential customer College Students 54% Young professionals 32% Common house hold people 12% Others 2%

9. Target Customer

10. College Student

11. Professional

12. Intern student

13.  Provide Best services.  To generate 10,000 user within 6 Month  Sponsorship for Application

14. • Customers • Collaborators • Company • Competitors • Context TARGET MARKET • Customer value • Collaborator value • Company value VALUE PROPORTION

15. CUSTOMERS COLLABORATORS COMPANY COMPETITORS CONTEXT TARGET MARKET

16. CUSTOMERS CUSTOMER NEEDS CUSTOMER PROFILE

17. COLLABORATIONS Suppliers • Journalists for local information or some native volunteers. • Developers; or other intermediaries. Communicatio n Partners • Google play store. • Sites of – different words and meaning companies. • Additional grammar and comprehension. Channel Members –

18. Company The strategic business unit responsible for - • Developers and Maintenance of app – App Developers • Worldwide Marketing and Promotion – Marketing Department • Sponsorships – Tie-up partners • Distributors – Collaborators & Suppliers Key stakeholders - • Developers • Marketing Management Team • The Collaborators • Distributors/ suppliers

19. VALUE PROPOSITION CUSTOMER VALUE COLLABORATOR VALUE COMPANY VALUE

20. CUSTOMER VALUE • Introduce best services with ever growing demand Value Proportion • Exhaustive marketing with target customers Positioning Strategy • 24 X7 available app on Google play store Positioning Statement

21. TACTICS Product Service Brand PriceIncentives Communi cations distributi on

22. ATTRIBUTES An android app BENIFITES 24 x 7 available COSTS For first one month free trail download

23. price:4$ this price is less than the amount spent by targeted segment scanning their documents and we are providing a lot more additional useful features and it will be affordable by targeted segment.

24. Communication

25. 1)featuring in Social Media groups and communities, 2)promote the app through promo video 3)Shout out on social channels 4)Contact Tech and app Review bloggers 5)Ask user to rate and share

26. INFRASTRUCTURE A marketing team with sub groups focusing on communication channels, distributors & suppliers, along with sales force team

27. Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research Analysing Consumer Markets Analysing Business Markets Defining the Android App’s mission: Identifying core competencies and choosing value Identifying Market segments and targets and crafting the Market Positioning Setting up Strategic Business Unit Setting Product Strategy Developing Pricing Strategies and Programs Designing and Managing Integrated Marketing Channels Designing and Managing Integrated Marketing Communications Managing a holistic Marketing Organisation for the long run

28. Submitted by: Vivek Kumar Gupta NIT Jalandhar