Addressing challenges that advertisers currently face - using augmented reality. Reduce the time from intention to action using FlippAR

1. Creative
Advertising
Adding adrenaline to your marketing
Adding adrenaline to your marketing1800@flippAR.com

2. Challenges in the advertising industry
Ads aren't bringing in as much engagement as
the advertisers are expecting it to
Unable to provide instant gratification
Very low Call-To-Action - if at all it can be
calculated currently
Losing out on possibility of having a lot more
eyeballs to the advertisers digital content like
videos, etc
Unable to convert millions of cumulative
disengaged hours to interact with potential
customers (think of disengaged time at
airports, cabs, malls, etc)
1800@flippAR.com

3. How can we address this challenge?
FlippAR is an user-engagement mobile
based platform for advertisers to deeply
engage with their customers using their
existing advertisement mediums and
make their ads come alive
FlippAR uses Augmented Reality to
provide engaging content to make the
existing static advertisements alive,
which helps increase engagement,
sales, provide personalised content to
its audiences
1800@flippAR.com

4. Ways in which FlippAR can help?
Massive improvement in the
Call-To-Action ratios
Instant gratification
Engage the user -> brand recall ->
sales
Analysis on which ad medium is
bringing what sort of engagement
and from which location
Enable Point & Buy ™
Push Experiences on a large screen
1800@flippAR.com

5. Process
The process to build interactivity into
the existing ads is very simple &
doesn't need any changes to be done by
the advertisers
1. Login to the secured web platform to
manage the content (videos, images,
360 product experience, social media,
enable contests, buy, feedback, etc)
2. Upload the image and the associated
content
3. That's it!!!
1800@flippAR.com

6. Demo
Download the app from the app store:
1800@flippAR.com
Apple:
https://itunes.apple.com/in/app/flippar/id997300920
?mt=8
Android:
http://play.google.com/store/apps/details?
id=com.strapp.FlippAR
Open the app and click on the Scan button
Point the device to any of the image on the
right

7. Frequently Asked Questions
Q1. Does the advertiser need to modify any of their existing assets?
Q3. Does the content that needs to be built need to be anything different for this?
N0 changes required at all on any of the existing advertisement assets. FlippAR can
integrate as is
No change to the existing content required. The process is really really easy
Q2. How different is it from a QR Code?
The concept is similar to a QR code, wherein the user points the device - but instead of a QR code, the user
just points to the advertisement itself
The experience that Augmented Reality provides is way better than what a QR code can provide - thereby
increasing the impact and the engagement
FlippAR enables taking of selfies, sharing of the pictures on the social media, saving of content on the
device for future access, etc
1800@flippAR.com

8. Why should a brand/advertiser be AR enabled?
1800@flippAR.com
of people who accessed content
using Augmented Reality,
engaged with a call-to-action.This
is unprecedented when compared
to any other industry
mobile internet users by 2016 and
314 million by 2017 in India
87%
of the people surveyed,
think customer
experience/engagement
is more important than
price
64%
236
million
market size of
Augmented & Virtual
reality by 2020
$100
billion
References:
http://yourstory.com/2015/07/mobile-internet-report-2015/
https://www.abiresearch.com/press/abi-research-shows-augmented-reality-rise-total-ma/

9. Thank You
1800@flippAR.com
Email: 1800@flippAR.com
Call: +91 98456 87447
Web: www.flippAR.com
FB: facebook.com/FlippARWorld
Twitter: twitter.com/FlippARWorld
Drop by to our very cool office:
MovingUp Products ℗ Ltd (FlippAR)
NUMA Bengaluru, 4th Floor
46/1 Church Street
Bengaluru 560 001
Need a demo? Have questions? Would like to meet us? Reach out to us on: