Understanding the Tech companies, its needs and its culture to promote a better approach when making the onboard of UX Design Teams. Also some methodologies and processes that may be used to make this onboarding easier.

1. Viviane Delvequio

2. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
 Speaker
 Scenario | Why is it a challenge?
Misconceptions
Ego Management
 Changing the culture | Evangelism
Decision Makers
Tech Team
 Tips | To work together
Process Overview
Team Styles
CONTENTS

3. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
Viviane
Delvequio
about.me/vod | @videlvequio | viviane.delvequio@gmail.com
Graduated: IT | Post-graduated: Interaction Design
Projects for
Samsung, Microsoft, Motorola, AOC, LG, and others.
Experience
8 years | software development @ Eldorado
2 years | innovation and research @ Samsung

4. WHY IS IT A
CHALLENGE?

5. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
MISCONCEPTIONS

6. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio

7. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio

8. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
“UX is NOT only about…”

9. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• Beauty | “Avoid changing, just make it good looking”
• Magic | “Make a WoW Idea appear today”
• Easy | “I can do it too”
• Old mind | “Just ask the user”
Common Misconceptions

10. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
EGO MANAGMENT

11. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
Exam room
YOU MEAN CHANGES
Software/Technological Development already existed much time before you “born”
New Structure and Process
Concept and Features Definition
Breaking old ‘beliefs’

12. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
Exam room
BUT …
Software/Technological Development already existed much time before you “born”.
• “Innovation is the market introduction of a technical or organizational novelty, not just its
invention” | Joseph Schumpeter, economist and political scientist, 1883-1950
• “The public does not know what is possible. We do.” | Akio Morita, Sony co-founder, 1921-1999
SERVICE
Innovation x TECHNOLOGICAL
Innovation

13. IN UX WE TRUST
EVANGELISM

14. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
DECISION MAKERS

15. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• Be Empathic
• Understand the mental models
• Use the same expressions “You say potato, I say potato”
• Don’t give up
TREAT THEM AS USERS

16. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• Denomination mess
• Expectation X Real Skills
EXPLAIN WHO WE ARE

17. Researcher
Usability
Analyst
Information
Architect
Interaction
Designer
Visual
Designer
Front-
End
Designer
Artist/
Illustrator
Concept Oriented
Hands on
CreativityData Driven

18. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• Analytical Thinking
• Logical Arguments
• Data Support
• References
EXPLAIN WHY WE DO

19. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• “Cheap” Beginning | Start with methods that demands few time and money*
• Emphasize Results | Show the relation between the method and the results
• Increase | Value recognized, plan next steps…
*Guerrilla Research | Inspiration to start with the “Few research is better than no research” slogan
SHOW RESULTS… FAST

20. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
TECH TEAMS

21. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• Be Empathic
• Understand the mental models *
• Use the same expressions “You say potato, I say potato” *
• Don’t give up
* Tech background is helpful
TREAT THEM AS USERS

22. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• Share User Research Results
(Field research together? Caution!)
• Ideate together
• Ask for alternatives
TREAT THEM AS PARTNERS

23. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio

24. TIPS
TO WORK TOGETHER

25. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
PROCESS OVERVIEW

26. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
PRODUCT LIFE CYCLE*
Goal Product
Concept
Features Implementation Release
Continuous
Improvement
*Simplified

27. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
SOFTWARE AND TECHNOLOGICAL
DEVELOPMENT FOCUS
Goal Product
Concept
Features Implementation Release
Continuous
Improvement

28. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
DEV STEPS + UX STEPS
REQ
Requirement Analysis
TESTDEV
Development
User
Research
IA
Interaction
Design
Visual
Design
Front-end
Design
Heuristic
Evaluation
Usability
Test

29. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
TEAM STYLES

30. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• UX and Development professionals are a unique team
• Both knows the UX and the Development tasks
• Both works with self management (scrum)
SCRUM
DEV UX

31. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• A unique team, but with specialized professionals to get specific tasks
(internal UX Team and Development Team).
• Tasks from a team are inputs for the other | Ex.: UX > DEV > UX
• Each team is self managed, although they are interdependent.
KANBAN
DEV UXUX

32. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• UX Team Independent
• Different Development Teams share the same UX professionals
• UX Team with self management
HOUSE
UX
DEV
DEV
DEV
DEV

33. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
• There is no magic rule for everybody
• Before picking up one, please consider:
• Project Type
• Team Skills
Regarding the models

34. UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio
about.me/vod | @videlvequio | viviane.delvequio@gmail.com
QUESTIONS?

35. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
UX and Tech Teams Integration
Some methodologies, processes and gains for the UX
Viviane Delvequio