Done well, a landing page can be a dream come true: making money while you sleep. But making an effective landing page is not an easy job. Done poorly, it will end up being a very sad and lonely place. Here are the 8 essential elements that make a difference between an effective landing page and a ghost town, visited only by an occasional tumbleweed.

1. etail
D
ide:
d Gu
e
8 must-have elements of an effective
LANDING PAGE
2 Bonuses included
Look for:
By @VladBlagi, ScaleMyBusiness.com

3. 1
Grab their
ATTENTIO
N

4. You got 8 seconds
before they surf away

5. Use
MAGNETIC HEADLINES

6. Headline formula: UVP =
UNIQUE VALUE PROPOSITION
“UVP is a single, clear and compelling message that states
why you are different and worth buying.” –Steve Blank

7. ! Hot fresh pizza delivered to your door in 30
minutes or it’s free (Domino’s).
! Not More Numbers, But Actionable Metrics
(USERcycle).
Try this: End result your prospect desires
+ specific period of time
+ remove objections

8. U
VP
U
What u
get
The end
benefit

9. Subhead: tell us what it is (or what we get) in
CLEAR LANGUAGE
KissMetrics
UserVoice
99designs

10. They are hiring?
???
???

11. 2
Arouse their
DESIRE

12. There’s got to be
A BETTER WAY

13. DEMONSTRATE
Results they get
Compelling example of
exactly what you get
See it in action (on your website) in a
couple of seconds

14. Show them the
VALUE
Make the value as explicit,
concrete and as quantified as you can

15. Tell them
HOW IT WORKS

16. Give them an
“A-HA” MOMENT
With millions of
crowd -sourced
contacts
And Dun &
Bradstreet
company profiles
Give your prospect a glimpse of your secret sauce
What makes you unique?

17. 3 ACTION
Call the visitor to

18. Make it stand out. Tell them what they get

19. Don’t: include many options.
Make the CTA the only element the visitor can click on!

20. Immediate action. But: what’s a mob?

21. ACTIO
FEARS
N
4
Reduce their

22. Do you know what to put on your landing page?
Useful
resource
Useful tool
To help you create content for your landing pages
Check it out here:"
j.mp/SalesCanvas"
Sales pitch Canvas: A free (brainstorm) tool with
9 essential elements of any sales argumentation

23. Unearth your prospect’s
ANXIETIES
Every single prospect is anxious
about making a purchase.

24. Give them a way to raise questions

25. Turn objections into
REASONS TO BUY
Objection
Financial: will I get my ROI (return on
investment)? How fast this will happen?
Counter argument
Facebook gives companies a 22% lift in
ROI.
Product-needs risk. yes your product may Outline the features of your product in
detail. Give them a free trial
work for xyz, but will it work for me?
Competitor risk: fear of choosing the wrong Virgin has no problem detailing how
their service is better than that of Sky, to
option.
great effect.
Compatibility risk: how does your solution Emphasize a minimal, if any, impact on
your prospect’s business.
fit into the way your prospect works
today?

26. 5
Build trust and
CREDIBILITY

27. Bring out your
EVANGELISTS
If pictures are worth a thousand words, then credible
customer testimonials are worth even more

28. As
SEEN IN…

29. 6
Help them
DECIDE

30. Show value for
MONEY

31. Set up an
ANCHOR
Headspace app anchors their price
by comparing it to 2 daily lattes.

32. Don’t celebrate
TOO EARLY
How can you ensure
your customer
doesn’t bail out?

33. 7
Give some to
GET SOME

35. 8GREAT
Make it look

37. Does it
look professional?
This site is more credible. I find it to be much more professional looking
M, 38, Washington
More pleasing graphics, higher-quality look and feel
F, 52, Tennessee
Just looks more credible.
M, 24, New Jersey
The design is sloppy and looks like some adolescent boys in a garage
threw this together.
F, 48, California
Not very professional looking. Don’t like the cheesy graphics.
F, 33, Washington
Looks childish and like it was put together in 5 minutes.
F, 25, Maryland

38. A landing page is
Useful
resource
Just 1 OUT OF 5 elements
needed to turn visitors into customers
5 VIDEOS
DESCRIBING THE
COMPLETE SYSTEM
Check it out here:"
j.mp/GrowthTurbine"