etail D ide: d Gu
e 8 must-have elements of an effective LANDING PAGE 2 Bonuses included Look for: By @VladBlagi, ScaleMyBusiness.com

1
Grab their
ATTENTIO
N

You got 8 seconds before
they surf away

Use
MAGNETIC HEADLINES

Headline formula: UVP = UNIQUE
VALUE PROPOSITION “UVP is a single, clear and compelling message that states why you are different and worth buying.” –Steve Blank

! Hot fresh pizza delivered
to your door in 30 minutes or it’s free (Domino’s). ! Not More Numbers, But Actionable Metrics (USERcycle). Try this: End result your prospect desires + specific period of time + remove objections

U VP U What u
get The end benefit

Subhead: tell us what it
is (or what we get) in CLEAR LANGUAGE KissMetrics UserVoice 99designs

They are hiring?
???
???

2
Arouse their
DESIRE

There’s got to be A
BETTER WAY

DEMONSTRATE Results they get Compelling
example of exactly what you get See it in action (on your website) in a couple of seconds

Show them the VALUE Make
the value as explicit, concrete and as quantified as you can

Tell them
HOW IT WORKS

Give them an “A-HA” MOMENT
With millions of crowd -sourced contacts And Dun & Bradstreet company profiles Give your prospect a glimpse of your secret sauce What makes you unique?

3 ACTION Call the visitor
to

Make it stand out. Tell
them what they get

Don’t: include many options. Make
the CTA the only element the visitor can click on!

Immediate action. But: what’s a
mob?

ACTIO FEARS N 4 Reduce
their

Do you know what to
put on your landing page? Useful resource Useful tool To help you create content for your landing pages Check it out here:" j.mp/SalesCanvas" Sales pitch Canvas: A free (brainstorm) tool with 9 essential elements of any sales argumentation

Unearth your prospect’s ANXIETIES Every
single prospect is anxious about making a purchase.

Give them a way to
raise questions

Turn objections into REASONS TO
BUY Objection Financial: will I get my ROI (return on investment)? How fast this will happen? Counter argument Facebook gives companies a 22% lift in ROI. Product-needs risk. yes your product may Outline the features of your product in detail. Give them a free trial work for xyz, but will it work for me? Competitor risk: fear of choosing the wrong Virgin has no problem detailing how their service is better than that of Sky, to option. great effect. Compatibility risk: how does your solution Emphasize a minimal, if any, impact on your prospect’s business. fit into the way your prospect works today?

5
Build trust and
CREDIBILITY

Bring out your EVANGELISTS If
pictures are worth a thousand words, then credible customer testimonials are worth even more

As
SEEN IN…

6
Help them
DECIDE

Show value for
MONEY

Set up an ANCHOR Headspace
app anchors their price by comparing it to 2 daily lattes.

Don’t celebrate TOO EARLY How
can you ensure your customer doesn’t bail out?

7 Give some to GET
SOME

8GREAT
Make it look

Does it look professional? This
site is more credible. I find it to be much more professional looking M, 38, Washington More pleasing graphics, higher-quality look and feel F, 52, Tennessee Just looks more credible. M, 24, New Jersey The design is sloppy and looks like some adolescent boys in a garage threw this together. F, 48, California Not very professional looking. Don’t like the cheesy graphics. F, 33, Washington Looks childish and like it was put together in 5 minutes. F, 25, Maryland

A landing page is Useful
resource Just 1 OUT OF 5 elements needed to turn visitors into customers 5 VIDEOS DESCRIBING THE COMPLETE SYSTEM Check it out here:" j.mp/GrowthTurbine"