2. Must-have: is it something customers want?
Feasible: can it be solved?
Viable: will they pay for it? Who will?
10steps2.com Ash Maurya, Running Lean
9. If I asked people what
they wanted, they
would have said faster
horses
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10. Who is your CUSTOMER
What PROBLEM(S) are you
solving
Existing ALTERNATIVES
How are they SEARCHING
Price
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11. A 1st problem is… Would you pay $20 a
Does this resonate with month to use a tool like
you? How do you deal this?
with it today?
Is it a must-have?...
This is how our solution looks today
(screen per problem).
Which of the screens resonated the
most? Which could you live without?
Are there any additional features you
think are missing?
12. HELP PEOPLE, solve their PROBLEMS,
get them to SIGN Up for a free newsletter
SURVEYS (later) and OPEN questions
CONTESTS
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13. In my business development course
at 10steps2.com
16. Trouble Parking in Brussels?
www.parkr.com
Find parking when you need it.
Park easily in busy streets of Brussels
Paying too much for parking?
www.parkr.com
Monetize your unused parking time and
help others find free parking!
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