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By @VladBlagi, GrantSnap.com, 10steps2.com
Must-have: is it something customers want?
                                  Feasible: can it be solved?
                     Viable: will they pay for it? Who will?
10steps2.com                         Ash Maurya, Running Lean
10steps2.com
10steps2.com
WHO IS
                      BUYING?




                                      WHY ARE YOU
  HOW WILL YOU                        WORTH BUYING
  MAKE MONEY?
                                       & DIFFERENT?




                 HOW WILL YOU REACH
10steps2.com        CUSTOMERS?
10steps2.com
10steps2.com
10steps2.com
If I asked people what
they wanted, they
would have said faster
horses
                     10steps2.com
Who is your CUSTOMER
               What PROBLEM(S) are you
                solving
               Existing ALTERNATIVES
               How are they SEARCHING
               Price




10steps2.com
A 1st problem is…         Would you pay $20 a
Does this resonate with   month to use a tool like
you? How do you deal      this?
with it today?
Is it a must-have?...




                              This is how our solution looks today
                              (screen per problem).
                              Which of the screens resonated the
                              most? Which could you live without?
                              Are there any additional features you
                              think are missing?
HELP PEOPLE, solve their PROBLEMS,
 get them to SIGN Up for a free newsletter




         SURVEYS (later) and OPEN questions
                     CONTESTS


10steps2.com
In my   business development course


        at 10steps2.com
10steps2.com
10steps2.com
Trouble Parking in Brussels?
               www.parkr.com
               Find parking when you need it.
               Park easily in busy streets of Brussels

               Paying too much for parking?
               www.parkr.com
               Monetize your unused parking time and
               help others find free parking!
10steps2.com
10steps2.com
10steps2.com
10steps2.com
10steps2.com
10steps2.com
10steps2.com
The ultimate guide to minimum viable products

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The ultimate guide to minimum viable products

  • 2. Must-have: is it something customers want? Feasible: can it be solved? Viable: will they pay for it? Who will? 10steps2.com Ash Maurya, Running Lean
  • 5. WHO IS BUYING? WHY ARE YOU HOW WILL YOU WORTH BUYING MAKE MONEY? & DIFFERENT? HOW WILL YOU REACH 10steps2.com CUSTOMERS?
  • 9. If I asked people what they wanted, they would have said faster horses 10steps2.com
  • 10. Who is your CUSTOMER What PROBLEM(S) are you solving Existing ALTERNATIVES How are they SEARCHING Price 10steps2.com
  • 11. A 1st problem is… Would you pay $20 a Does this resonate with month to use a tool like you? How do you deal this? with it today? Is it a must-have?... This is how our solution looks today (screen per problem). Which of the screens resonated the most? Which could you live without? Are there any additional features you think are missing?
  • 12. HELP PEOPLE, solve their PROBLEMS, get them to SIGN Up for a free newsletter SURVEYS (later) and OPEN questions CONTESTS 10steps2.com
  • 13. In my business development course at 10steps2.com
  • 16. Trouble Parking in Brussels? www.parkr.com Find parking when you need it. Park easily in busy streets of Brussels Paying too much for parking? www.parkr.com Monetize your unused parking time and help others find free parking! 10steps2.com