Sap HANA Customer Success Map 2015

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SAP HANA
Customer Success Map
IT Simplification
Improved IT
Performance
Lower TCO of IT

2 / 99
SAP HANA with its in-memory database, data processing, and
application platform capabilities is the only complete innovation
platform that simplifies enterprise IT in various dimensions:
• A simpler data footprint that brings transactions and analytics
together into a single in-memory platform, combined with
smart data compression and data management capabilities
• Simpler processing and operations that enable high levels of
automation and real-time decision making with no data
preparation, data movement, or integration
• A simpler landscape that integrates data types, even for
unstructured and spatial data, data operations, and application
processing in one platform and avoids different specialty
servers
• Simpler setup with a choice of pre-configured on-premise or
cloud deployments, tailored data center integration and
integration for hybrid deployments
• Simpler application development with a concise data model,
embedded libraries of analytical functions that dramatically
reduce the code base and an embedded application server
• A simpler user experience that provides comprehensive,
personalized real-time information anytime and on any device
Discover how SAP customers simplified their technology stack
by dramatically reducing multiple layers of hardware and
software complexity. At the same time, user experience became
simpler and TCO has been reduced while performance of
business processes has accelerated dramatically.
Improved IT PerformanceIT Simplification Lower TCO of ITIntroduction
Introduction

3 / 99
1899 Hoffenheim
1&1 Internet AG
Aareal Bank
Accenture
Anyou
ARI
ASE Korea
Avon Cycles
CEAT
CHIO Aachen
Improved IT
Performance
IT
Simplification
Lower TCO
of IT
Companies (in alphabetical order)
Bayer MaterialScience
AGL
ConAgra Foods

4 / 99
Danone
DFB
Eureko Sigorta
Engen Petroleum
Evonik
Faurecia
FCC Construccion
Florida Crystals
Givaudan
Güdel
Improved IT
Performance
IT
Simplification
Lower TCO
of IT
Constantia Flexibles
Geberit
Heidelberger Leben

5 / 99
itelligence
Johnson Controls
JOSKIN
KAESER
Kennametal
Komatsu Australia
Komatsu Cummins Chile
Kardinal Schwarzenberger Hospital
Improved IT
Performance
IT
Simplification
Lower TCO
of IT
HR GROUP
Hidrovias
HiMedia
Koehler Paper Group
Lenovo

6 / 99
Molson Coors
NBA
neckermann.at
Nissha Printing Company
Nongfu Spring
Improved IT
Performance
IT
Simplification
Lower TCO
of IT
Marathon Oil
Maschinenfabrik Reinhausen
McLaren Group
Mercedes-AMG
Migros
Mitsui
Luxottica
NTUC FairPrice

7 / 99
Severstal
SHS Group
SPAR
STIHL
Improved IT
Performance
IT
Simplification
Lower TCO
of IT
Russian Railways
REALTECH Spain and Latam
Sagem
Salvatore Ferragamo
SAP
Savannah Cement
Pacific Drilling
Provimi
State of Indiana

8 / 99
Improved IT
Performance
IT
Simplification
Lower TCO
of IT
University of Amsterdam
University of Kentucky
Usha International
Unilever
Vaillant Group
VNSG
Vodafone
The Timken Company
Swiss Krono Group
Statoil
UNO
Transnet
Wilmar

9 / 99
Improved IT
Performance
IT
Simplification
Lower TCO
of IT
Zurich Insurance

10 / 99
Simpler Data Footprint
Simpler Data Processing and Operations
Simpler Landscape
Simpler Setup
Simpler Application Development
Simpler User Experience
IT Simplification

11 / 99
Simpler Data Footprint
Aareal Bank
ASE Korea
CEAT
Engen Petroleum
Evonik
Geberit
JOSKIN
Kardinal Schwarzenberg Hospitals
Marathon Oil
Migros
Molson Coors
Russian Railways
Sagem
SAP
Severstal
SHS Group
STIHL
Swiss Krono Group
Usha
Vaillant Group

12 / 99
Accenture
Avon Cycles
ConAgra Foods
Danone
Evonik
Geberit
Hidrovias
HR Group
McLaren Group
Migros
neckermann.at
Sagem
SAP
Savannah Cement
Severstal
STIHL
Swiss Krono Group
The Timken Group
Vaillant Group
Wilmar

13 / 99
Zurich Insurance

14 / 99
Simpler Landscape
CEAT
Danone
Evonik
Güdel
HR Group
Kaeser
McLaren Group
Mercedes-AMG
Molson Coors
neckermann.at
Pacific Drilling
Salvatore Ferragamo
SAP
SPAR
Wilmar

15 / 99
Simpler Setup
ConAgra Foods
Danone
Engen Petroleum
Geberit
Heidelberger Leben
Hidrovias
itelligence
JOSKIN
The Timken Company

16 / 99
Simpler Application Development
Danone
Marathon Oil
Molson Coors

17 / 99
Simpler User Experience
1899 Hoffenheim
Avon Cycles
CEAT
CHIO Aachen
Danone
DFB
Geberit
JOSKIN
Komatsu Australia
NBA
neckermann.at
Nongfu Spring
Russian Railways
Sagem
SAP
SHS Group
STIHL
Unilever
VNSG

18 / 99
ARI
CEAT
Anyou
ConAgra Foods
Eureko Sigorta
Faurecia
FCC Construccion
Florida Crystals
Johnson Controls
Improved IT Performance (1/2)
Kaeser
1&1 Internet
itelligence
Kennametal
Aareal Bank
ASE Korea
Avon Cycles
Engen Petroleum
Evonik
JOSKIN
Komatsu Australia
Givaudan
Lenovo
AGL
HiMedia
Luxottica
Koehler Paper Group
Bayer MaterialScience

19 / 99
Provimi
Improved IT Performance (2/2)
Savannah Cement
SHS Group
Zurich Insurance
Severstal
Vaillant Group
Swiss Krono Group
SAP
NongFu Spring
Russian Railways
Sagem
Migros
Molson Coors
Mitsui
NTUC FairPrice
Mercedes-AMG
Statoil
State of Indiana
UNO
Wilmar
Vodafone
STIHL
Unilever
Usha
Transnet

20 / 99
Accenture
ASE Korea
DFB
Geberit
Güdel
Hidrovias
Kaeser
McLaren Group
Mercedes-AMG
Molson Coors
Nongfu Spring
Severstal
SHS Group
Usha
Vaillant Group
Lower TCO of IT
Provimi

21 / 99
Real-time spatial
data analysis
Sensors capture high-velocity
spatial data from player and
ball movements for a
comprehensive analysis of
player performance
Personalized
training plans
Decision support that allows
the quick adaptation of
individual training plans from
one training unit to the next
Support for wide
data variety
Documentation and analysis of
tactical, athletic, and spatial
data from trainings, game data,
and health data
Organization
TSG 1899 Hoffenheim Fußball-
Spielbetriebs GmbH
Headquarters
Sinsheim, Germany
Industry
Sports and entertainment
Products and Services
Premier league soccer club
(Bundesliga) and training
academy for up-and-coming
national and international
talents
Web Site
www.achtzehn99.de
Business challenges
 Optimize the coach’s soccer training program to deliver better team
and individual performance
 Adapt training plan for each player from one training unit to the next
Technical implementation
 Use the SAP HANA® platform to provide dynamic visual analysis of
player and ball movement during training via sensor chips embedded
in the ball and in player shin guards
 Going forward, combine spatial data with technical, tactical, and
athletic data for a comprehensive, real-time analysis of player
strengths and weaknesses using SAP HANA
Key benefits
 Optimized coach’s training program with real-time evaluation of team
and individual player skills based on data-driven soccer analytics
 Personalized training program for each player by dynamically
adapting to their strengths and weaknesses
 Laid the foundation for further enhancements in soccer analytics,
talent scouting, and play strategy using new forms of data from
games and training
“In just 10 minutes, 16 players with 6 balls can produce almost 13
million data points that SAP HANA can process in real time. Being
able to analyze this data right away allows us to optimize individual
training plans from one training unit to the next. Over time this
means we can better shape the development of individual players
and the team as a whole.”
Bernhard Peters, Director for Sports and Youth Training, TSG 1899 Hoffenheim Fußball-
Spielbetriebs GmbH
TSG 1899 Hoffenheim: Improving Performance
with Smarter Soccer Analytics Using SAP HANA®

22 / 99
6 months
To achieve
complete ROI by
identifying
business issues
and making
immediate process
changes to reduce
loss caused by bad
debt
11 million
Customer
contracts analyzed
across products,
countries, and
payment methods
to detect relevant
patterns
99.98%
Faster reporting
with SAP BW
powered by SAP
HANA (from 8
hours to 5
seconds)
Company
1&1 Internet AG
Headquarters
Montabaur, Germany
Industry
Telecommunications
Internet access products as
well as hosting and e-business
solutions in the cloud
Employees
6,894 (2013)
Revenue
€2.656 billion (2013)
Web Site
www.1and1.com
Partners
SAP® Consulting organization
Hitachi Data Systems
www.hds.com
Business challenges
 Minimize loss from bad debt through efficient reporting for debt
collection processes and master data
 Provide flexible and granular reporting to business users, allowing
them to quickly run complex requests
 Improve master data on contracts and customers within the SAP
Revenue Management and Contract Accounting (SAP RM-CA)
application
 Implemented SAP® Business Warehouse (SAP BW) powered by SAP
HANA® to analyze massive volumes of data from SAP RM-CA
 Completed the project in 10 months and won the 2013 SAP Quality
Award bronze for excellent project management
Key benefits
 Higher revenue through reduced loss due to bad debt
 Business users able to detect discrepancies in master and
transactional data and take measures to enhance data and process
quality
 Better insight into customers, contracts, and processes
 Fast return on investment (ROI)
“We are excited about SAP BW powered by SAP HANA because
of its flexible reporting capabilities and impressive performance.
Complex requests can now be run immediately, enabling the
quick detection of payment patterns and subsequent optimization
of debt collection, translating into ROI in only six months.”
Christian Beinhauer, Head of the SAP Competence Center, 1&1 Internet AG
1&1 Internet AG: Optimizing Debt Management
with SAP® BW powered by SAP HANA®

23 / 99
Aareal Bank: Improving Insight and Productivity
with the SAP HANA® Platform
Company
Magazine zum Globus AG, part
Aareal Bank Group
Headquarters
Wiesbaden, Germany
Industry
Banking
Structured property financing
as well as consulting and
services for the housing and
commercial property industry
Employees
2,300 (Aareal Bank Group)
Web Site
www.aareal-bank.com
Partner
SAP® Consulting
Objectives
 Simplify and enhance analysis of data from SAP and non-SAP
applications for Aareal Bank
 Improve performance to accommodate over 30% growth in data
volume per year
 Eliminate user wait time
 Reduce complexity through use of the latest technology
Resolution
 Upgraded the SAP NetWeaver® Business Warehouse component in
less than 6 weeks
 Migrated development platform to SAP HANA® platform in 2 days
 Upgraded to Unicode
 Migrated production system with only 2 days of downtime
Benefits
 Greater insight in areas such as product analysis, risk and financial
 controlling, credit portfolio planning, and accounting
 More than 67% reduction in time to run management reports (from 34
to 11 minutes)
"The project was delivered in 10 weeks on budget. We cut user
response times by an average factor of four, which contributed to a
significant increase in efficiency."
Johannes Rumpf, IT Manager, Aareal Bank
4x
Faster user response times
50–70%
Increase in productivity due to
shorter wait times
>10x
Compression of database

24 / 99
Accenture: Improving HR Solution Offerings
with SAP HANA® Cloud Platform
Partner
Accenture Software
Location
Dublin, Ireland
Industry
Professional services
Global management consulting,
technology services, business
process outsourcing, software
Employees
275,000 (2013 – worldwide)
Revenue
US$28.6 billion (2013 –
worldwide)
Web Site
www.accenture.com/hcmsoftware
Objectives
 Reconcile inconsistent human capital management (HCM) data
 Improve auditing capabilities
 Provide fast, efficient resolution of data across hybrid environments
 Standardize and tailor data governance rules
Why partner with SAP
 SAP HANA Cloud Platform, extension package for SuccessFactors,
provides high scalability and elasticity for HR Audit and Compliance
as-a-service
 Integration with on-premise and cloud solutions from SuccessFactors,
an SAP company
 Rapid deployment
 Accurate and consistent reporting
Benefits for customers
 Lower total cost of ownership, thanks to enhanced compliance and
fewer errors
 Faster time to value
 Business agility through optimized HR processes and services
 Fewer payroll issues and less employee frustration
 Better use of time for functional subject-matter experts
 Greater accuracy and consistency in reporting
“Many companies operate in a hybrid environment, with systems located both
on premise and in the cloud. Delivering Accenture HR Audit and Compliance
as-a-service using SAP HANA Cloud Platform helps our clients complete
accurate audit and compliance reporting no matter where their data is hosted.
It simplifies the entire process and helps reduce costly errors.”
Jim Astorian, Senior Managing Director, Accenture Software
First
Solution on SAP HANA Cloud
Platform that enables clients to
optimize check processes
Faster
Time to value
Greater
Business agility through
optimized HR
Lower
Total cost of ownership

25 / 99
AGL: Realizing Millions through an SAP HANA®
Deployment with Tata Consultancy Services
Company
AGL
Headquarters
North Sydney, Australia
Industry
Utilities
Electricity, natural gas, and
solar power
Employees
3,500
Web Site
www.agl.com.au
Partner
Tata Consultancy Services
Limited (TCS)
www.tcs.com
Why Tata Consultancy Services
 Agile implementation methodology and a “one team” culture
 Competency and expertise with the SAP HANA® platform
 Customers' Choice award winner for the SAP Pinnacle Awards 2014
Resolution
 Deployed SAP HANA to support the Data Intelligence Program,
integrating it with a range of existing SAP® solutions
 Collaborated with TCS and the SAP Active Global Support
organization
 Leveraged the SAP MaxAttention™ offering for quality assurance
 Delivered the project on time and within budget
Key benefits
 Central storage of customer meter reads, providing a single source of
truth and helping to lower costs
 Ability to pinpoint all data integrity issues, saving a lot of effort in
analysis
 70% higher rate of reconciliation in monthly payments and receivables
 Faster report generation for a better user experience
 More-competitive pricing, helping acquire and retain roughly 10,000
additional customers per year
“We have been working successfully with Tata Consultancy
Services for close to seven years, and this SAP HANA
deployment was no exception. The results have been amazing,
and we are expecting to see US$15.2 million in benefits over the
next five years. I was excited to nominate TCS for the Customers’
Choice award and to hear it won.”
Darrel Egan, ISG Business Partner for Retail Energy and DI Program Director, AGL
50x
Faster load forecasting (from 5
weeks to 4 hours)
50x
Faster portfolio aggregation
(from 50 hours to 1 hour)
20x
Faster contract aggregation,
taking just 2 minutes
60x
Faster settlement reconciliation
(60 minutes to less than 1
minute)

26 / 99
Anyou: Improving Feed Quality with SAP HANA®
and an SAP® Business All-In-One Solution
Company
Anyou (SiChuan) Feed
Technology Co. Ltd.
Headquarters
Suzhou, Jiangsu Province,
China
Industry
Consumer products –
agriculture
Animal feed
Employees
2,000
Web Site
www.scanyou.net
Partner
Shanghai MTC Information
Technology Co. Ltd.
www.mtc-china.com
Objectives
 Implement an IT system to collectively manage over 30 feed
production plants, with an ultimate goal of managing 50 plants
 Improve business and financial reporting standards as well as data
accuracy
 Track product quality more effectively
Why SAP
• Ability to support many plants by establishing standard business
processes and centralizing data and analytics using an SAP®
Business All-In-One solution powered by SAP HANA®
• Partnership with Shanghai MTC Information Technology, providing the
expertise to deploy the solution and meet business development goals
Benefits
 Improved feed quality management processes and accelerated quality
tracking
 Enabled real-time reporting and analysis for planning, resulting in
more-transparent business processes and faster decision making
 Enhanced the quality of business data by standardizing business
processes and centralizing master data
“Our SAP Business All-In-One solution was a great investment.
Powered by SAP HANA, it has allowed Anyou to achieved real-
time analysis of business processes and financial reporting
across multiple group companies. The real-time system helps
Anyou avoid operational risks and enhances the company's
profitability."
Deng Meng, CIO, Anyou (SiChuan) Feed Technology Co. Ltd.
Fast
Real-time reporting and
analysis for planning
Efficient
Faster quality tracking (from
24 hours to 5 minutes)
Transparent
Business processes that
improve overall feed quality
management
Accurate
Standard processes and
centralization, for enhanced
data quality

27 / 99
ARI: Driving Results in Fleet Management on
SAP HANA®
Partner
ARI
Headquarters
Mount Laurel, New Jersey
Industry
Automotive
Fleet management services
Employees
2,400
Revenue
US$2.6 billion
Web Site
www.arifleet.com
Partner
Hewlett-Packard Company
(HP)
Objectives
 Maintain high service levels and provide differentiating customer
value
 Help customers reduce costs and gain fleet efficiencies
 Improve ARI operations and day-to-day decision making
 Evaluated the SAP HANA® platform using ARI data
 Rolled out comprehensive data strategy that includes SAP HANA,
 SAP® Data Services software, SAP Information Steward software,
and SAP BusinessObjects™ business intelligence (BI) solutions
 Looked to Hewlett-Packard Company for hardware platform and
installation support
Benefits
 Increased productivity at customer contact centers with lower cost per
transaction
 Ability to provide customers real-time actionable data
 Support for next-generation customer service
“Reducing overhead costs by 5%, while increasing the impact our
contact centers have on customers, has been a huge win for us.”
Bob White, Senior Vice President, Client and Fleet Services, ARI
5%
Reduction in total
overhead costs
21,600x
Faster year-end activity
reporting
3 weeks
Implementation of SAP
HANA environment

28 / 99
89.8%
Reduction in data volume
(from 192 GB with the
Oracle system to 19.5 GB
with SAP HANA)
90%
Faster reporting
98%
Reduction in display time
Organization
ASE Korea
Headquarters
Paju-si, Gyeonggi-do, Korea
Industry
Industrial machinery and
Components
Semiconductor assembly and
testing for the automotive,
utilities, healthcare, and
telecommunications
Industries
Employees
2,700
Revenue
US$502 million (2012)
Web Site
www.asekr.com
Partner
Goodus
www.goodus.com
Objectives
 Optimize resources and cut costs for assembly processes
 Increase yield and optimize inventory of raw and subsidiary materials
through real-time process monitoring
 Improve productivity and efficiency of assembly line workers
 Deployed the SAP HANA® database on the IBM X3690 system in
just five weeks, replacing an Oracle database and HP hardware
system
 Leveraged rapid-analysis and compression technology for massive
volumes of assembly process and field data
Key benefits
 Close to 90% reduction in data volume and display time
 US$2.87 million in annual productivity gains
 20% faster IT response times to business requirements
 Faster report generation on the factory floor, reducing wait times
between shifts
““SAP HANA is giving us new insight into production processes
from perspectives we did not have before due to performance
restraints.It’s like getting a luxury car for the price of an economy
car.”
Kyung Ho Kim, Information Technology Manager, ASE Korea
ASE Korea: Improving Query Time and Data Compression
by 90% for More Productive IT with SAP HANA®

29 / 99
Avon Cycles: Achieving Business Agility with SAP®
Business Suite powered by SAP HANA®
Partner
Avon Cycles Limited
Headquarters
Ludhiana, Punjab, India
Industry
Consumer products
Bicycles, bicycle parts, electric
bikes, and fitness equipment
and accessories
Employees
1,500
Revenue
Rs 4.21 billion (US$89.4
million)
Web Site
www.avoncycles.com
Partner
vCentric Technologies Pvt. Ltd.
www.vcentric.com
Objectives
 Leverage the business value of large and growing data volumes
 Manage data for 360 cycle components and 200 models with an
average of three sizes per model and three colors per size
 Accelerate operations in key business areas such as sales, supply
chain and procurement
 Provide differentiating customer value by maintaining high service
levels
 Worked with Centric Technologies to migrate SAP® Business Suite
applications to the SAP HANA® platform
 Replaced an Oracle database with SAP HANA
Benefits
 Better control of the supply chain with faster material requirements
planning (MRP) runtimes, resulting in reduced inventory levels
 Ability to provide stakeholders with real-time actionable data
 Greater focus on performance excellence
 Improvement in productivity and faster decision making
 More-efficient service for customers, vendors, and other stakeholders
“The migration of our SAP Business Suite applications to SAP HANA is
an important milestone in our IT strategy. We are confident this will
align with our business growth plans and play a key role in overall
success. The collaboration between the Avon Cycles team, our partner
vCentric, and SAP was outstanding.””
Onkar Singh Pahwa, Managing Director, Avon Cycles Limited
50%
Faster MRP runtimes
80%
Reduction in backup and
restoration requirements
achieved without any
downtime
45%
Faster execution of
business operations

30 / 99
Bayer MaterialScience: Enabling Real-Time Business
with SAP HANA® and SAP® MaxAttention™
Company
Bayer MaterialScience AG
Headquarters
Leverkusen, Germany
Industry
Chemicals
Polymers, coatings, adhesives,
sealants, and more
Employees
14,500
Revenue
€11.5 billion
Web Site
www.materialscience.bayer.com
Top objectives
 Speed up performance of the SAP® Customer Relationship
Management (SAP CRM) application and empower users with real-
time insights
 Analyze the performance of core business processes to save time,
reduce costs, and keep SAP solutions running optimally
Resolution
 Leveraged the SAP MaxAttention™ offering for a safe and
nondisruptive deployment
 Worked with experts from the SAP MaxAttention services team for
tailored project support
 Leveraged the SAP Business Process Performance Optimization
service to optimize performance-critical process steps
 Successfully deployed SAP CRM powered by SAP HANA®
Key benefits
 Real-time analysis and reporting for smarter, faster business
decisions
 Faster business processes for increased business-user productivity
and higher end-user satisfaction
“The SAP HANA migration project was perfectly supported by
SAP MaxAttention, which has proven to be a strategic asset for
BMS, allowing us to boost the performance of key applications by
20% to 30% on average, just to name one example.”
Jan Prigge, Head of Commercial Solutions, Bayer MaterialScience AG
20X
Search performance boost due
to SAP HANA
49%
Complaint processing
performance
20%–30%
Average performance boost on
key applications

31 / 99
CEAT Limited: Driving Success in the Tire
Business with SAP® ERP powered by SAP HANA®
Company
CEAT Limited
Headquarters
Mumbai, India
Industry
Automotive
Tires for vehicles including
cars, motorcycles, buses, and
heavy equipment
Employees
Approximately 5,000
Revenue
Approximately US$1.2 billion
Web Site
www.ceat.in/newsite/home.asp
Top objectives
 Improve reporting to better manage operations across a large tire
distribution network
 Enhance worker speed, efficiency, and productivity
 Create a strong, scalable IT infrastructure
Resolution
 Consolidated heterogeneous systems, such as those for finance,
production, and sales, onto SAP® ERP powered by SAP HANA®
 Connected all carrying and forwarding agents with real-time data
 Established a three-year IT road map based on the SAP HANA
platform powering high-performance enterprise resource planning
Key benefits
 Mobile analytics that allow regional offices to monitor performance
against key performance indicators
 Custom dashboards and automated reports that simplify work at all
levels of the company
 Reduction in server and database requirements, dramatically
simplifying IT management
“With SAP HANA, product managers are now able to analyze
performance with respect to the markets in real time. Now they’re
able to do pricing more accurately and offer better discounts to
the customers.”
Niranjan Bhalivade, CIO, CEAT Limited
80%
Reduction in database size
(from 3 TB to 600 GB)
42X
Faster invoicing (from 7
minutes to 10 seconds)
99%
Faster discounting processes
(from 4 days to 10 minutes)

32 / 99
Organization
Aachen Laurensberger
Rennverein e. V. (CHIO Aachen)
Headquarters
Aachen, Germany
Industry
Competitive equestrian events
and related activities
Members
Approximately 600, plus 30
member companies
Web Site
www.chioaachen.de/en
Objectives
 Complement the fan experience at the World Equestrian Festival with
immersive and interactive mobile apps
 Allow fans to post commentary on ongoing events in real time
 Test fan knowledge of equestrian sports in a fun and engaging way
 Deployed the Audience Judge mobile app on SAP HANA® Cloud
Platform, allowing fans to weigh in on all dressage and vaulting
competitions live in the stadium
 Launched the CHIO Quiz game that lets spectators test themselves at
various levels by answering over 700 questions on equestrian sports
and that is based on a gaming solution prototype running on SAP
HANA Cloud Platform
Benefits
 Intuitive and user-friendly application interface
 Ability to integrate with third-party data sources to provide real-time
data on fan, individual judge, and overall rider scoring using SAP
HANA extended application services
Popular
Roughly 3,500 fans
participating in the CHIO Quiz,
some playing up to 200 times
and checking their status in
real time
Fast
Ability to see Audience Judge
results compared with official
results while watching the
event in real time
Fun
Participants sharing individual
results and positive feedback
via social media channels
CHIO Aachen: Engaging World Equestrian
Fans with SAP HANA® Cloud Platform
“It’s important for us to come up with technology innovations that
really enhance the audience experience, not just something nice
to have. And SAP HANA Cloud Platform is helping us do exactly
that.”
Michael Mronz, General Manager, Aachen Reitturnier GmbH

33 / 99
ConAgra Foods: Improving Financial Business Process
Performance with SAP HANA®
Company
ConAgra Foods Inc.
Headquarters
Omaha, Nebraska
Industry
Consumer products
Consumer and commercial
Foods
Employees
26,100
Revenue
US$13.3 billion
Web Site
www.conagrafoods.com
Partners
Hewlett-Packard and SAP®
Consulting
Objectives
 Improve and accelerate end-to-end financial closing and forecasting
 Enhance knowledge transfer capabilities using the SAP HANA®
platform
Resolution
 Implemented the SAP ERP rapid-deployment solution for profitability
analysis with SAP HANA in four weeks
 Implemented the SAP ERP rapid-deployment solution for accelerated
 finance and controlling with SAP HANA in eight weeks
 Implemented SAP HANA as a secondary database with instant
replicationusing SAP Landscape Transformation software
 Engaged Hewlett-Packard as the hardware vendor
Benefits
 Low-risk implementations
 Shorter monthly material ledger close process
 Faster data access and transactions using existing or slightly
enhanced
 SAP ERP functionality with minimal disruption to end users
 Faster data transfer from the material ledger to the SAP NetWeaver®
Business Warehouse component
“With SAP HANA, we have better insight into our data, and our
financial processes run faster than ever before. With the rapid-
deployment solutions, we were up and running in less than three
months.”
James Aesoph, Senior Director IT, Forecasting Analytics Data Warehouse, ConAgra Foods Inc
4 and 8 weeks
Implementations of profitability
analysis and finance and
controlling solutions
(respectively)
92.9%
Faster transfer of material
ledger data (7 hours to 30
minutes)
3 days
Reduction to month-end
forecasting cycle

34 / 99
<200%
Increase in reporting
performance
2x
Increase in extract, transform,
and load performance
60%
Company
Constantia Flexibles International
GmbH
Headquarters
Vienna, Austria
Industry
Mill products
Flexible packaging and labels
Employees
8,000
Revenue
€1.7 billion
Web Site
www.cflex.com
Partner
CubeServ GmbH
www.cubeserv.com
Top objectives
 Improve the performance of monthly closing and consolidation
reporting
 Pave the way for fast and convenient Web reporting for business
units
 Adopt the technology required to sustain the company's future growth
Resolution
 Conduct a proof of concept and set up a sandbox for IT and business
test cases
 Migrate the SAP® Business Warehouse (SAP BW) application to the
SAP HANA® platform
 Deploy the SAP HANA studio for administration and monitoring
Key benefits
 Excellent reporting performance, including workbooks and Web
reports
 Faster execution and consistent high quality across the reporting
process chain
 Higher productivity, reducing the workload of IT resources despite
handling double the business volume
 Fewer service requests from business users
“The switch to SAP BW powered by SAP HANA delivered a
performance and efficiency boost to our reporting process. The
business can now deliver to tight schedules while supporting
business growth across the group.”
Bruno Sticht, IT Manager, Constantia Flexibles International GmbH
Constantia Flexibles Boosts Reporting Performance
and Efficiency with SAP® BW powered by SAP HANA®

35 / 99
Danone: Improving South African Call Center
Operations with SAP HANA® Cloud Platform
Company
Groupe Danone
Headquarters
Paris, France
Industry
Consumer products
Fresh dairy products, bottled
water, baby food, and medical
nutrition products
Employees
102,401 (2012)
Revenue
€20.87 billion (2012)
Web Site
www.danone.com
Objectives
 Improve call center order management at Danone South Africa
 Deploy a user-friendly business-to-employee application on a very low
budget and with minimal up-front investment
 Expand application usage to additional call centers, including those
managed by third parties
Why SAP HANA® Cloud Platform
 Fast deployment and integration with existing SAP® software systems
 Robust data security and identity management tools
 Ease of upgrade and expansion to other areas of the business
 Integration and interface with softphone devices
Benefits
 Successful rollout and launch with a short learning curve, resulting in
100% user satisfaction
 Fast development process using the UI development toolkit for
HTML5 that resulted in the project being completed early and under
budget
 Ability to quickly deploy at additional call centers
 Ease of integration with on-premise, back-end systems
 Straightforward authentication using single sign-on and Security
Assertion Markup Language (SAML)
“With SAP HANA Cloud Platform, we can quickly develop
beautiful, user-friendly applications that are opening new
opportunities to connect our consumers directly to our back-end
systems. And the SAP HANA database will help us analyze this
data later on.”
Ralf Steinbach, Director Software Architecture, Group Danone
Streamlined
Call center operations
Secure
Data with controlled access
Fast
Rollout with low overhead
High
User satisfaction, thanks
to a user-friendly interface

36 / 99
DFB: Matching SAP® Event Ticketing Software with SAP CRM
powered by SAP HANA® to Personally Reach Every Fan
Company
Deutscher Fußball-Bund (DFB)
Headquarters
Frankfurt, Germany
Industry
World’s largest sports
federation, representing over
25,000 clubs and 6.8 million
Members
Employees
>220
Web Site
www.dfb.de
Objectives
 Create a completely new fan experience with simpler communications,
improved campaign management, and personalized messages and
offers
 Establish and leverage a consistent, real-time view of all fan information
The resolution
 Launched the SAP® Customer Relationship Management (SAP CRM)
rapid-deployment solution powered by the SAP HANA® platform in just
three months, and deployed SAP Event Ticketing software
 Migrated the DFB Fan Shop and DFB Fan Club database to SAP HANA
 Built a road map for deploying the SAP ERP application and SAP CRM
powered by SAP HANA using the SAP HANA Enterprise Cloud service
The key benefits
• Simpler marketing execution with personalized campaigns and
promotions tailored to the needs of every fan, creating a better
experience
• Fast and efficient development of marketing campaigns, reaching fans
via personal e-mail and directing them to information and ticketing Web
sites
• Two weeks to develop the campaign for the Women’s DFB Cup Final
• Lower total cost of ownership
“With SAP CRM powered by SAP HANA, we are able to do
marketing campaigns by ourselves for the first time. We can now
serve fans through digital channels and improve customer loyalty
with offers that meet their needs. By using SAP HANA Enterprise
Cloud, our processes will be much more efficient.”
Daniel Gutermuth, SAP Implementation Project Lead, Deutscher Fußball-Bund (DFB)
2 weeks
Call To launch the marketing
campaign for the
Women’s DFB Cup Final
as part of a 4-week pilot
8,700
Fans got personalized
promotional e-mails as
part of the campaign
48%
Of those fans confirmed
as viewing their e-mail
7%
Of confirmed fans were
tracked as clicking from
their e-mail to the DFB
ticketing site for the
event

37 / 99
Improving Reporting and Processes with the SAP HANA®
Profitability Analysis Rapid-Deployment Solution
Company
Engen Petroleum Ltd.
Headquarters
Cape Town, South Africa
Industry
Oil and gas
Crude oil and refined
petroleum products
Employees
3,500
Web Site
www.engenoil.com
Objectives
 Speed up reporting and allocation of SAP® CO-PA Accelerator
software to accommodate growing data volume
 Store more data in the production system to build more accurate
reports
 Enable real-time data analysis and additional profitability analysis
functionality, including net margin analysis
The resolution
 Used SAP Landscape Transformation software to load CO-PA tables
from the SAP ERP application to the SAP HANA® platform
 Leveraged the SAP HANA Profitability Analysis rapid-deployment
solution
 Established a plan to power the SAP NetWeaver® Business
Warehouse and the SAP Point-of-Sale applications with SAP HANA
Benefits
 Better analytics, thanks to detailed and flexible ad hoc reporting
 SAP ERP transactions can read data directly from SAP HANA,
speeding up processes and report runtimes
 Data compression for large-volume storage without slowing
performance
 More opportunities to learn about and further leverage SAP
HANAAssertion Markup Language (SAML)
“SAP HANA is one of the very few systems that actually delivered
on what it promised. And working with the rapid-deployment
solution and SAP HANA experts from SAP was a great
experience. We are really proud to have achieved the first live
SAP HANA deployment in Africa.”
Andries van der Vyver, Manager of Integrated Solutions Consulting Services, Engen
Petroleum Ltd.
94%
Faster average queries
87%
Data compression
2 weeks
To implement SAP HANA
using a rapid deployment
solution

38 / 99
Using Real-Time Data Analysis to Better Protect Customers
with SAP® Business Suite powered by SAP HANA®
Company
Eureko Sigorta, part of Achmea
Headquarters
Istanbul, Turkey
Industry
Insurance
Nonlife insurance branches
primarily for fire, accident,
engineering, motor, third-party
liability, personal injury, health,
credit, and legal protection
Employees
574
Revenue
€270 million
Web Site
www.eurekosigorta.com.tr
Partner
SAP® Services organization,
Vizyoneks
Objectives
 Standardize financial reporting and reduce manual data handling
 Provide management with more flexible, varied, and in-depth reports
 Improve risk management and comply with global regulations
The resolution
 Migrated SAP Business Suite applications to the SAP HANA®
platform in just six months
 Deployed the SAP Financial Asset Management application to
centralize investment management
 Leveraged electronic ledger management for Turkey
 Enabled SAP BusinessObjects™ business intelligence (BI) solutions
on mobile devices for senior management
Benefits
 Profitability reports and analysis by policy, holder, distribution
channel, line of business, product, and more
 Capacity for multiple languages, currencies, and regulatory standards
 Faster, more transparent financial transactions, increasing control,
improving cost management, and accelerating financial closing
““With SAP Business Suite powered by SAP HANA and SAP
BusinessObjects BI, we have real-time access to data and more
flexible analytics. It allows us to use our time more effectively and
focus more on our customers. Our goal is to increase operational
efficiency and, in turn, customer satisfaction.”
Semra Ensari, Finance and Risk Management Group Director, Eureko Sigorta
33%
Faster monthly closing
23%
Fewer general ledger accounts
>50%
Faster tax reporting
83%
Faster fixed asset processing
93.75%
Faster reporting on aging
and rediscount
processes (from 2
working days to 1 hour)

39 / 99
Evonik: Increasing Business Transparency with the SAP®
Business Warehouse Application powered by SAP HANA®
Company
Evonik Industries AG
Headquarters
Essen, Germany
Industry
Chemicals
Specialty chemicals for
consumers, health and
nutrition, resource efficiency,
and specialty materials
markets
Employees
Approximately 33,500 (2013)
Revenue
€12.7 billion (2013)
Web Site
www.evonik.com
Partner
SAP® Services organization
Objectives
 Increase business performance transparency through harmonized
processes and key performance indicators on central IT platforms
 Follow and continually evolve business best practices
The resolution
• Migrated the SAP Business Warehouse (SAP BW) application to the
SAP HANA® platform to increase reporting performance
• Established a high-availability reporting platform, which, thanks to the
system replication functionality of SAP HANA, is also disaster tolerant
• Enabled near-line storage (NLS) with SAP IQ database software for
costefficient storage of historical data
• Deployed a data migration option for the Software Update Manager
tool to enable an upgrade of SAP BW plus the migration to SAP
HANA and a Unicode migration in one step
Benefits
 Fast and efficient reporting, controlling, and monthly closing
processes
 Single source of truth to evaluate performance across the group
 Basis to enhance reporting, business processes, and predictive
analytics
“The SAP BW application powered by SAP HANA, including a
near-line storage archive, enabled a high-availability, disaster-
tolerant set-up. It helps us provide high-performance access to BI
data across all time zones and has set the stage for further
enhancements in reporting and business process performance
using SAP HANA.””
Dr. Harald Claus, Information Officer, Corporate IT, Evonik Industries AG
4X
Data volume compression
6x
Faster data loading
3x–5x
Faster business
intelligence (BI)
integrated planning
applications

40 / 99
Savings
Potential savings of millions of
euros in working capital
Speed
20x faster MRP
Efficiency
More-streamlined profit analysis
Company
Faurecia
Headquarters
Nanterre, France
Industry
Automotive
Car seats, interior systems,
emission control systems,
automotive exteriors
Employees
93,918 (2012)
Revenue
€17.4 billion (2012)
Web Site
www.faurecia.com
Business challenges
 Time-critical processes that get final customer orders to the assembly
line just four hours before delivery deadline
 Material requirements planning (MRP) runs that took an average of
21 to 22 hours, due to a wide variety of product combinations
 Low-margin industry, with a 5% target margin at the group level,
making the management of profitability levels with 0.5% variance
extremely important
 Successful validation of the SAP HANA® platform in a proof-of-
concept test for MRP and profitability analysis
 Deployment of SAP HANA in a side-by-side scenario connected with
the SAP® ERP application
Key benefits
 Accelerated MRP runs from 21 to 22 hours to less than 1 hour
 Reduced stocks, potentially saving millions of euros in working capital
 Eliminated spreadsheet-based process for managing profitability
levels, increasing the efficiency and accuracy of profitability analysis
“Time is critical in our business – our manufacturing plants operate
24x7 with just-in-time, just-in-sequence processes. With previous
technology, it took us between 21 and 22 hours to perform MRP
runs. With SAP HANA, we can now run our MRP in less than an
hour, covering thousands of complex variants and product combina-
tions. SAP HANA is a game-changing innovation, allowing us to
potentially save millions of euros in stock reduction. It also helps
to always ensure on-time delivery and avoid penalties.”
Bertrand Eteneau, CIO, Faurecia
Faurecia: Forecasting Millions of Euros in
Savings with Real-Time MRP Using SAP HANA®

41 / 99
50%
faster analysis and
resolution of support
Issues
30x
faster reporting
65%
faster planning with
SAP Business Planning and
Consolidation
77%
smaller database
Company
FCC Construction S.A.
Headquarters
Barcelona, Spain
Industry
Engineering, construction, and
Operations
Construction and services for
public infrastructure, waste,
water, and energy
management
Projects
Employees
80,549
Revenue
€11.15 million (2012)
Web Site
www.fcc.es
Partner
Stratesys
www.stratesys-ts.com
Business challenges
 Greatly improve reporting and corporate planning processes
 Leverage Big Data while reducing IT infrastructure and service costs
Objective
 Worked with Stratesys on an upgrade to the latest version of the
SAP® Business Warehouse (SAP BW) application and migrated data
to the SAP HANA® platform without any disruption to the 11 areas of
business affected by the project
Key benefits
• Smaller database and greater performance, speed, and flexibility
• Real-time access to data pulled from SAP BW and delivered to over
1,000 users via the SAP Enterprise Portal component
• Enhanced budget planning and analysis that reconciles actual and
planned budget data
• High return on investment by reducing redundant data entry and
allowing support resources to manage more applications on one
platform
• Elimination of performance-related IT tickets for SAP BW and the
SAP Business Planning and Consolidation application
““With SAP HANA, our data loading processes are over 70% more
agile and resolving data-load issues is 90% faster. We have
eliminated performance-related issues in SAP BW and SAP
Business Planning and Consolidation. Now we can dedicate
ourselves to the business, which is really our key focus.””
Rafael Gómez-Acebo, Director of Management Systems, FCC Construction S.A.
FCC: Enhancing Reporting and Planning with SAP® BW
powered by SAP HANA®

42 / 99
Florida Crystals: Sweetening Business Processes
with SAP® Business Suite powered by SAP HANA®
Company
Florida Crystals Corporation
Headquarters
West Palm Beach, Florida
Industry
Consumer products
Cane and agave sugar grown
and produced in the United
States
Employees
2,200
Revenue
US$462 million
Web Site
www.floridacrystals.com
Partner
Virtustream
Business Challenges
 Consolidate data from heterogeneous systems at geographically
dispersed sugar companies acquired by Florida Crystals
 Use technology to support ordinary business requirements and
manage the challenges related to a growth-by-acquisition strategy
 Gain value from the migration to a cloud-based IT infrastructure
Technical Implementation
 Implemented the SAP ERP and SAP NetWeaver® Business
Warehouse applications powered by the SAP HANA® platform
 Leveraged the SAP HANA Enterprise Cloud service with help from
technology partner Virtustream
Key Benefits
 Reduced costs and improved efficiency throughout the supply chain
 Allowed the workforce to devote more time to data analysis and less
time to running data transactions
 Enabled real-time access to petabyte-scale data for accelerated
business decisions
“SAP HANA isn’t just in-memory technology, it’s a new frontier.
How long has it been since IT allowed you to go as fast as you
can go? That’s what SAP HANA brings to the table.”
Don Wiittington, Vice President and CIO, Florida Crystals Corporation
1st
Live customer with SAP ERP
powered by SAP HANA and SAP
HANA Enterprise Cloud
Up to 97%
Performance improvement for key
business processes
3 days
To migrate data to the cloud
environment using the SAP HANA
Enterprise Cloud service

43 / 99
Building Future-Proof IT Using SAP HANA®
Tailored Data Center Integration
Company
Geberit AG
Headquarters
Jona, Switzerland
Industry
Mill products – building
materials
Sanitary and piping systems,
including installation systems,
cisterns, flushing and faucet
systems, waste fittings and
traps, building drainage
systems, and supply systems
Employees
6,200
Revenue
SFR 2.3 billion (€1.9 billion)
(2013)
Web Site
www.geberit.com
Objectives
 Engage a single vendor for database and IT applications
 Maximize on the current IT infrastructure and investments with the SAP
HANA® platform
 Migrated all productive SAP® software systems from an Oracle database to
SAP HANA
 Used SAP HANA tailored data center integration to set up the SAP HANA
software landscape
 Enabled a high-availability environment using the native system replication
function of SAP HANA
 Used an HP BL680c G7 server blade with 512 GB of RAM combined with
four 2.4 GHz Intel Xeon E7 processors and an SUSE Linux Enterprise
Server (SLES) operating system
 Provided 320 disks for 600 GB of shared storage using an HP 3PAR
StoreServ 7400 system
Benefits
 Simplified user experience and installation
 Central storage instead of distributed systems
 Reuse of existing IT infrastructure, including straightforward integration
 Highly streamlined system administration and maintenance, including
unchanged processes that can be handled using existing knowledge
 Greater flexibility and cost savings in hardware procurement compared to
appliance delivery
 72% less database volume (from 180 GB with the Oracle database to 50 GB
with SAP HANA)
"Using SAP HANA tailored data center integration, we can reuse our
existing IT infrastructure without any problems. The integration ran
smoothly and the installation and administration were greatly simplified.“
Daniel Rothmund , Senior IT Application Analyst for SAP Software , Geberit Verwaltungs-GmbH
Simpler
User experience
Central
Storage
Streamlined
System administration
Greater
Flexibility
Reduced
Database volume

44 / 99
Givaudan: Streamlining Safety and Innovation
with SAP® EHS Management and SAP HANA®
Company
Givaudan SA
Headquarters
Vernier, Switzerland
Industry
Chemicals
Development and production of
fragrances and flavors for the
consumer products industry
Employees
>9,000
Revenue
SFR 4.2 billion (€3.39 billion)
Web Site
www.givaudan.com
Partners
SAP® Custom Development
organization
SAP Consulting organization
The company’s top objectives
 Ensure product compliance with legal requirements, regulations, and
customer-specific needs in a heterogeneous and dynamic environment
 Maintain competitive advantage by transforming time-consuming compliance
checks into real-time processes
The resolution
 Enhanced the performance of the SAP Environment, Health, and Safety
Management (SAP EHS Management) application using the SAP HANA®
platform to better meet the specific needs of customers and the industry
 Worked with the SAP Custom Development and SAP Consulting
organizations as well as data science experts from SAP, successfully going
live in the fragrances business unit with no business disruptions
 Leveraged SAP EHS Regulatory Content packages for compliance-related
information and document creation
The key benefits
 Increased business agility while ensuring product compliance
 Faster product innovation cycles with real-time compliance checks
 Higher customer satisfaction due to faster product release
"Our high-performing chemical-compliance determination engine powered
by SAP HANA and built in collaboration with SAP Custom Development
and SAP Consulting is critical to our business and solidifies our position as
the leading innovator in our industry
Yves Courbot, Compliance and EHS Portfolio Manager – IT Demand, Givaudan SA
10x
Faster interactive
compliance
Determination
20x
Increase in daily mass
calculation capacity
0Calculation backlog,
where a backlog of
several weeks existed
before

45 / 99
Company
Güdel Group AG
Headquarters
Langenthal, Switzerland
Industry
components
Products and solutions in linear
drive technology for numerous
industries
Employees
1,050
Revenue
SFR 350 million
Web Site
www.gudel.com
Partner
itelligence AG
www.itelligence.ag
Objectives
 Standardize business processes across the group on one common
enterprise resource planning (ERP) platform
 Better manage and grow the business with instant access to
information at the group level
 Improve the delivery of multicompany engineer-to-order projects
Why SAP
 Only company with a simple and modern ERP system running on an
in-memory platform capable of handling both transactional and
reporting workloads
 State-of-the-art ERP platform enabling new business models
 Availability of an industry-specific best-practice template,
it.manufacturing, by SAP partner itelligence, to expedite the launch of
the new SAP HANA platform
Benefits
 Increased transparency through more-timely and detailed reports in
areas like order entry
 Enabled a more proactive and consistent delivery of multicompany
engineer-to-order projects
 Lowered total cost of ownership and increased system performance
through consolidation of all ERP and reporting systems in one ERP
instance
“SAP ERP powered by SAP HANA was the perfect fit for our
growing company. It provides the foundation to harmonize
processes and efficiently manage group operations, supports our
project business, and enables real-time insight through powerful,
user-friendly reporting with SAP HANA Live offerings.”
Martin Knuchel, CIO, Güdel Group AG
Transparent
More-timely and detailed
insight
Consistent
Project and performance
delivery
Innovative
Foundation for business
improvements
Economical
Deployment and maintenance
Güdel Group AG: Harmonizing Processes
Groupwide with SAP® ERP powered by SAP HANA®

46 / 99
Heidelberger Leben: Laying the Foundation for a New
Business Model in Record Time with SAP® Solutions
Company
Heidelberger Leben Group
Headquarters
Heidelberg, Germany
Industry
Insurance
All types of life insurance
products
Employees
>500
Assets Under Management
€10 billion
Web Site
www.heidelberger-leben.de
Partner
Objectives
 Provide a platform to support the new business model of acquiring
and consolidating existing life insurance portfolios
 Consolidate on an innovative, industry-leading IT platform that follows
standards and best practices supported by SAP (“reverse alignment”
approach)
 Get up and running with an enterprise resource planning (ERP)
solution in 3 months after moving off former owner’s system
Why SAP
 Combination of fast implementation plus innovative solution possible
only with SAP Rapid Deployment solutions and SAP HANA®
Enterprise Cloud
 Scalability and flexibility of a cloud-based solution
 Completeness of the SAP ERP application on SAP HANA, including
support for regulatory compliance based on industry best practices
Benefits
 No surprises with a rapid-deployment solution that offers a defined
scope of software and services at a predictable cost
 Support for simplified business processes with cloud-based solutions
 Foundation for quickly consolidating newly acquired companies
“Now we can build our business by integrating companies
quickly. The speedy implementation confirms that we can rely on
our new approach, along with SAP Rapid Deployment solutions
in the cloud. We have met our first milestone in setting up our
new business model.”
Dr. Barbara Vettel, COO, Heidelberger Leben Group
Faster
Implementation with the
SAP ERP Foundation
rapid-deployment solution
Better
Foundation for quickly
consolidating acquired
companies
Greater
Scalability and flexibility to
support company’s new
business model

47 / 99
Company
Hidrovias do Brasil
Headquarters
São Paulo, Brazil
Industry
Travel and transportation –
cargo and logistics
Integrated waterway logistics
solutions and operations
Assets
US$313 million
Web Site
www.hbsa.com.br
Partners
Cloud Imagination
www.cloudimagination.com
Objectives
 Provide customers with outstanding, highly reliable service
 Simplify transportation planning and execution
 Enable continuous operational innovation
Why SAP
 Adopted a cloud-based global template design and deployment
strategy for management systems running on the SAP ERP
application and other SAP Business Suite applications
 Used most standard application features of predefined rapid-
deployment solutions, enabling fast implementations in multiple
countries
 Migrated SAP Business Suite powered by SAP HANA® to the SAP
HANA Enterprise Cloud service in just one month to gain additional
value from managed services and real-time analytics
Benefits
 Elimination of administration and environment management needs for
SAP applications
 Greater agility for responding to changes in business demand
 Ability to focus more technology and time on strategy and innovation
“With SAP HANA Enterprise Cloud, Hidrovias do Brasil is
overcoming the challenges of establishing operations in Brazil
and Latin America while simultaneously pursuing pioneering,
cloud-based implementations of SAP solutions. The benefits we
are achieving are great – not the least of which is a drastic
reduction in IT costs.”
Dr. Rogerio Dutra, IT Head and SAP Program Director, Hidrovias do Brasil
70%
Reduction in IT total cost
of ownership
$3m
Projected cost
reductions over 5 years
99.5%
Production system
availability, based on
service-level agreements
4 months
To build a global
template and implement
in Brazil
3 months
To roll out the template
in Paraguay and Uruguay
Hidrovias do Brasil: Cutting IT Costs and Promoting
Innovation with SAP HANA® Enterprise Cloud

48 / 99
Embracing Business Success in Real Time with
SAP® Business Suite powered by SAP HANA®
Company
HiMedia Laboratories
Pvt. Ltd.
Headquarters
Mumbai, Maharashtra, India
Industry
Life sciences
Employees
500
Revenue
Rs 5 billion (US$80 million)
Web Site
www.himedialabs.com
Partner
vCentric Technologies Private
Limited
www.vcentric.com
Top objectives
 Increase control over growing Big Data to improve business decisions
 Manage data for 28,000 biotechnology stockkeeping units in the fields
of microbiology, molecular biology, animal cell cultures, plant tissue
cultures, and lab ware for laboratory chemicals
 Accelerate report generation and analysis with real-time data
Resolution
 Migrated SAP® Business Suite applications to the SAP HANA®
platform to support a real-time data environment
 Implemented the SAP HANA database on a DELL system and
completed the migration within six weeks
 Deployed SAP HANA Live offerings as part of a long-term analytics
strategy
Key benefits
 Better access to real-time data and faster analytics with SAP HANA
Live
 Improvement in on-time deliveries with a superior user experience
 Support for next-generation business operations
 Faster, more effective and proactive decision making and greater
productivity with real-time, actionable data
“SAP Business Suite powered by SAP HANA has added speed
to our decision making with real-time analytics. We are reaping
huge benefits, thanks to vCentric, SAP, the HiMedia IT team, and
their fast and flawless implementation of SAP HANA.”
Saroj Warke, Director of IT, HiMedia Laboratories Pvt. Ltd.
80%
Faster report execution, saving
lots of time for users and
managers
80%
Faster material requirements
planning
50%
Faster production planning
operations

49 / 99
Company
HR GROUP GmbH & Co. KG
Headquarters
Osnabrück, Germany
Industry
Retail
Footwear
Employees
Approximately 6,000
Revenue
>€650 million
Web Site
www.hr-group.de/en
Partner
Objectives
 Improve planning, including budgets, assortment, and outlet and
mark-down handling
 Optimize logistics and replenishment processes, such as stock-level
monitoring, stock transfers, and replenishment automation
 Immediately detect data from suspicious point-of-sale (POS)
transactions
 Conduct better-targeted marketing campaigns based on a better
understanding of demand
Implementation
 Worked with the SAP Services organization to deploy the SAP POS
Data Management and SAP Loss Prevention Analytics for Retail
applications with the SAP Business Warehouse (SAP BW) application
powered by SAP HANA®
 Replaced a POS inbound infrastructure with POS data management
that is noninvasive for the target system
Why SAP Services
 Very best in SAP solution and industry expertise
 Proven track record for successfully deploying SAP solutions that are
new to the market
 Engineered SAP services available for both SAP POS Data
Management and SAP Loss Prevention Analytics for Retail
“SAP POS Data Management and SAP Loss Prevention
Analytics for Retail running on SAP HANA provide us deeper
insight into transaction data in real time. For example, we now
benefit from a more agile retail planning process and can
immediately detect suspicious patterns.”
Matthias Schäfer, Head of Application Development, HR GROUP GmbH & Co. KG
Fast
Better understand and
immediately react to demand
and detect anomalous POS
activities with real-time analytic
and predictive capabilities
Complete
Analysis capabilities beyond
transactional sales data,
including zip codes and
reasons for returns
Powerful
Increase in reporting
performance despite higher
data volumes
Simple
Simpler IT landscape and
operations, due to less data
redundancy and better SAP
BW data models
HR GROUP: Staying a Step Ahead of Demand and
Fraud with POS Applications and SAP HANA®

50 / 99
72%
(from 350 GB to 98 GB)
60%–70%
Performance improvement of
long running system processes
without any further optimization
10%Faster database migration
resulting from the DMO pilot
Company
itelligence AG
Headquarters
Bielefeld, Germany
Industry
Professional services
IT Services
Employees
3,000
Revenue
€457.1 million (2013)
Web Site
www.itelligencegroup.com
Business objectives
 Establish SAP HANA as the innovation platform for itelligence
 Launch new business scenarios, cockpits, and processes based on
real-time data visibility using SAP® Business Suite applications
powered by the SAP HANA® platform
 Ensure strong global business growth by offering deep SAP HANA
expertise and innovations to the market
 Upgrade to the latest version of the SAP ERP application, migrating it
to the SAP HANA platform in just four months and without disruption
 Successful pilot of database migration option (DMO) that combines
the upgrade and migration to SAP HANA in one step
 72% reduction in database size (from 350 GB to 98 GB)
Key benefits
 Up to 70% faster response times for long-running processes, such as
listing general ledger open items
 Foundation to gain instant insight to action through new real-time
business scenarios, processes, and business cockpits
 New platform to develop and to launch new solutions add-ons, and
functionality based on SAP HANA
itelligence: Growing and Gaining Expertise with
SAP® ERP powered by SAP HANA®
“Our migration to SAP HANA was fast and without disruption. SAP ERP
powered by SAP HANA is giving itelligence working experience it can
now pass on to clients. We also anticipate further improvement of our
usage of SAP software as we establish new real-time business cockpits
on top of SAP ERP.”
Oliver Schreiber, Head of Global Business Unit Outsourcing and Services, itelligence AG

51 / 99
Johnson Controls: POC Test for SAP HANA® in 60 Days
with SAP® MaxAttention™ and Rapid Prototyping
Company
Johnson Controls Inc.
Headquarters
Milwaukee, Wisconsin
Industry
components
Automotive batteries and
interior systems as well as
products, services, and
solutions to optimize energy
and operational efficiency in
buildings
Employees
168,000
Revenue
US$42 billion (2012)
Web Site
www.johnsoncontrols.com
Top objectives
 Improve data quality and provide real-time analytics
 Accelerate reporting and improve productivity
 Remove constraints on the analysis of large volumes of data with
tools to identify trends and enable data mining, predictive analytics,
and more
Resolution
 Engaged in a proof-of-concept (POC) test of the SAP HANA® platform
using the SAP® MaxAttention™ offering and rapid prototyping with the
SAP Active Global Support organization
 Defined four business cases for work with the SAP MaxAttention team
 Leveraged the SAP Landscape Transformation replication server,
sourcing from SAP and non-SAP software systems
Key benefits
 Performance improvement leading to faster order fulfillment and
increased customer satisfaction
 Ability to merge data from all sources for a global reporting
environment
 Data from the SAP ERP and SAP Business Warehouse applications
available in real time for greater production line visibility
 Faster historical data analysis for more accurate planning and
forecasting
“We appreciate the help we got from SAP MaxAttention during our
POC test for SAP HANA. We now have a good feel for what we
would get with SAP HANA, can see how it aligns with our
requirements, and know that it performs as advertised.”
Victor F Tuccy Jr., Global Business Intelligence Program Manager, Johnson Controls Inc.
95%–99%
Faster runtimes for point-of-sale
data
95%–99%
Improvement in global data
reporting
70%
Improvement in overall data load
performance
86%
Expected reduction in total cost of
ownership with database
compression

52 / 99
Company
JOSKIN Group
Headquarters
Soumagne, Belgium
Industry
Automotive
Manufacturer of agricultural
trailers and tools
Employees
790
Revenue
€107 million
Web Site
www.joskin.com
Partner
SOA People
www.soapeople.com
Top objectives
 Constantly develop product lines to propose the widest range of
agricultural transport material possible
 Control all strategic phases of the production chain and continuously
improve them with skills developed in-house
 Expand globally while improving customer service
Resolution
 Migrated SAP® Business Suite applications to the SAP HANA®
platform to speed financial, production, sales and service, and after-
sales processes
 Chose SAP HANA Live for SAP Business Suite to quickly jump-start
real-time analytics and reporting
 Completed the migration in just 10 weeks and without disruption to the
business with support from the SAP Services organization
Key benefits
 Ad-hoc financial information provided in less than a few seconds,
allowing a faster and smoother financial closing period
 Better customer service with real-time information on the farmer's
equipment and bill of materials (BOM)
"Every agricultural machine is unique. When answering customer
requests, it is of utmost importance that we have an exact view of
the individual machine, the farmer’s equipment, and the BOM.
Thanks to SAP HANA, we can now visualize the customer’s
install base in a second and respond with the customer still on
the phone.“
Michel Desfawes, CIO, JOSKIN Group
102x
Faster general ledger,
accounts payable, and
accounts receivable line-item
reporting (from up to 1 hour to
seconds)
7x
Faster material resource
planning run
6x
Smaller database
1,721x
Faster daily production control
report
7.5x
Faster backups (5 hours to 40
minutes)
JOSKIN: Accelerating Global Expansion with

53 / 99
Company
KAESER KOMPRESSOREN SE
Headquarters
Coburg, Germany
Industry
components
Compressed air systems and
compressed air consulting
services
Employees
4,400
Revenue
€600 million (2012)
Web Site
www.kaeser.com
Partner
SAP Consulting organization
Objectives
 Create an innovative IT environment that supports the move toward a
solution-provider business model
 Enhance existing business processes and leverage the power of Big
Data and predictive maintenance to become more proactive,
customer oriented, and competitive
 Leverage the SAP HANA® platform to transform and simplify the
entire SAP® solution landscape
 Successful migration of the SAP Customer Relationship Management
(SAP CRM) application to SAP HANA in just 2.5 months and with just
1.5 days of downtime
 Great collaboration with SAP during all phases of the project
Future plans
 Launch predictive maintenance capabilities with a custom solution
based on SAP CRM powered by SAP HANA to step up customer
service
 Migrate all SAP Business Suite applications, such as the SAP ERP,
SAP Supply Chain Management, and SAP NetWeaver® Business
Warehouse applications, to SAP HANA
 Deploy SAP CRM powered by SAP HANA in the cloud with other
cloud offerings like the SAP JAM social software platform to enable a
mobile and social CRM strategy
“We will leverage the full power of SAP HANA to enhance existing
business processes, introduce entirely new ones, and reduce total cost
of ownership. We are off to a very good start with the smooth and fast
migration of SAP CRM to SAP HANA, which will be followed by other
SAP Business Suite applications and custom solutions.”
Falko Lameter , CIO, KAESER KOMPRESSOREN SE
Successful
Successful and smooth
production launch of SAP CRM
powered by SAP HANA
Faster
Five times faster database
response times
Simpler
Simpler and more agile IT
landscape and business
processes
Solid
Foundation for predictive
maintenance
KAESER: Transforming Operations with

54 / 99
Company
Kardinal Schwarzenberg'sches
Krankenhaus
Betriebsgesellschaft m.b.H.
Headquarters
Schwarzach im Pongau,
Salzburg, Austria
Industry
Healthcare
General medical and surgical
hospital with 13 specialist
departments
Employees
About 1,000
Web Site
www.kh-schwarzach.at/en
Partner
T-Systems Austria GesmbH
Siemens AG
Objectives
 Simplify the IT landscape and reduce costs by migrating applications to
the SAP HANA® platform
 Enable real-time reporting and reduced data load times
 Remove bottlenecks in the performance of applications used by the
clinical staff, and include additional mass data, such as intensive care
patient data
 Upgraded and migrated the SAP® ERP application and SAP for
Healthcare solutions to SAP HANA within three months
 Deployed SAP Business Warehouse powered by SAP HANA
 Helped ensure high availability by operating SAP HANA in a cluster to
meet industry-specific legal requirements
 Engaged T-Systems Austria to host SAP HANA on dedicated servers
Benefits
 Data compression reduced from approximately 760 GB to about 430 GB
 Fast data load times
 Significantly faster response times for reports and patient
scheduling – the latter increased by a factor of 30
“By unifying our software landscape on SAP HANA, we not only
achieved a lower TCO but have also paved the way for future
innovation. For instance, we can now further enhance patient
care in the most critical situations by making mass patient data
immediately available to medical staff in the intensive care unit.”
Christian Mühltaler, CIO, Kardinal Schwarzenberg'sches Krankenhaus
Betriebsgesellschaft m.b.H.
Lower
Total cost of ownership
Reduced
Data load times
Faster
Response times for reports,
patient scheduling, and clinical
applications
Kardinal Schwarzenberg Hospital: Providing
Superior Patient Services with SAP HANA®

55 / 99
Kennametal: Rebuilding the Business on
SAP® Standards
Company
Kennametal Inc.
Headquarters
Latrobe, Pennsylvania
Industry
components
Global manufacturer of
wear-resistant solutions for
demanding environments
Employees
13,000
Revenue
US$2.4 billion
Web Site
www.kennametal.com
Partners
IBM Corporation, SAP® Active
Global Support organization
 Focus on market segments, not products, to improve customer
satisfaction and loyalty
 Enable deployment of emerging technologies and innovations
 Simplify and standardize business processes
The resolution
 Restructured for leanness and market centricity
 Implemented global standardized business processes based on the
SAP Best Practices for Industrial Machinery & Components (SAP
Best Practices for IM&C) package
 Reinstalled core SAP software from a clean slate and installed new
functionalities in many SAP applications
The key benefits
 Achieved alignment with market-facing segments that has been
credited with many “wins” in the marketplace
 Exceeded standardization goals
 Deployed SAP-developed solutions instead of internal custom
development
“Lots of business software veterans looked at our plan and said,
‘Nobody can do this.’ We said, ‘Yes, we can,’ and we did it; and
now we have the benefits showing up in spades.”
Steve Hanna, CIO, Kennametal Inc.
92%
Business processes based on
SAP Best Practices for IM&C
18%
Reduction in legacy
applications
30%
Project cost compared to
consultants’ approaches

56 / 99
Running on the SAP HANA® Database to Streamline
Reporting and Stay Ahead of the Competition
Company
Koehler Paper Group
Headquarters
Oberkirch, Germany
Industry
Mill products
High-quality specialty papers
Employees
1,800
Revenue
€700 million
Web Site
www.koehlerpaper.com
Partners
Dell and SAP® Consulting
 Leverage the most cutting-edge IT
 Increase operational speed and efficiency
 Continue to expand market share
The resolution
 Updated the existing SAP NetWeaver® Business Warehouse
Accelerator software to run on the SAP HANA® database
 Engaged long-time partner Dell for the deployment
 Got all the hardware and software up and running and all the data
migrated in just three days
 Tested the new system for four weeks with 100 users
 Kept to the service-level agreement with no system downtime
The key benefits
 Ability to run ad hoc reports on 7 million sets of data in real time
 More in-depth reporting capacity on sales, raw materials, receipts,
and more
 More time for value-added tasks and less reliance on the IT
department
“Staying on the cutting edge of IT is key to expanding our market
share, so the move to SAP HANA was the obvious decision.
Soon we will be running our entire ERP system on the in-memory
database.”
Karl Schindler, Director of IT, Koehler Paper Group
30%
Overall time savings
since the migration to
SAP HANA
18%
Lower business
warehouse maintenance
costs
30%
Faster report runtimes
(from 5 minutes to 5
seconds)

57 / 99
Komatsu Australia: Centralizing Data for
One View of the Customer with SAP HANA®

58 / 99
Company
Komatsu Cummins Chile Ltda.
Location
Santiago, Chile
Industry
components
Manufacturing equipment
for mining, construction,
and forestry
Employees
560
Web Site
www.kcl.cl/KomatsuCummins
Objectives
 Migrate applications to the SAP HANA® platform to help ensure
competitive business operations over the coming years, to reduce
system response times for users, and to mitigate operational risk
 Complete a successful SAP HANA implementation project
 Leverage SAP® Enterprise Support offerings for SAP HANA
Why SAP
 SAP Enterprise Support value maps that provide intuitive navigation
through SAP Enterprise Support offerings intended to help maximize the
SAP HANA investment
 Access to support offerings and on-demand expertise that empowers
employees
 Faster innovation and experience that optimize operations and are made
possible through anytime, anywhere support
Benefits
 Smooth production launch
 Overall improvement and optimization of system performance
 Proactive support that mitigated risks
 Stability across critical business operations
 Faster and continuous system improvement
“To achieve a smooth database migration to SAP HANA for our SAP
Business Suite applications, we took advantage of SAP Enterprise
Support value maps. This valuable offering safeguarded our project,
enabling us to accomplish all project activities as planned. In addition,
we received valuable recommendations on how to improve system
performance during the operational phase. As a result, average
response times improved by 60% compared to our previous database,
and we see further improvement potential. The support we got from
SAP was a key factor in the successful completion of this project."
Carlos Rubio Hernández, IT Chief , Komatsu Cummins Chile Ltda.
Innovation
Without disruption
Acceleration
In system response times
(60% on average)
Optimization
Of operational IT and business
processes
Komatsu Cummins: Enhancing Performance
with SAP® Enterprise Support and SAP HANA®

59 / 99
© 2012 SAP AG. All rights reserved.
Company
Lenovo Group Limited
Headquarters
Beijing, China
Industry
High tech
Employees
26,000
Revenue
US$21 billion
Web Site
www.lenovo.com/us/en/
Business challenges
Drive operational excellence in reporting global shipment process
data
Accelerated sales pipeline reporting from the SAP®
Customer Relationship Management application
Key benefits
 Enabled real-time, accurate reporting that makes operations more
efficient and productive
 Became SAP’s hardware partner, selling servers for the SAP
HANA® platform to SAP customers
 Improved speed and utilization of reporting tools in the SAP
Business Warehouse (SAP BW) application
“In an industry where products become obsolete quickly, we need
both deep and instant knowledge of customer behavior and products
being sold globally. That's why Lenovo chose SAP Customer
Relationship Management and supercharged it with SAP HANA.
Using these solutions side by side allows us to analyze orders by
customer, region, or product. This will improve our forecasting
abilities and we'll be able to introduce new products and services
faster. Reporting on stale data is dead – we now explore the data on
the fly and run the business based on the most recent events,
customer relationships, and product plans.”
Xiaoyu Liu, Vice President, Global Application Development, Lenovo Group Limited
20X
Report performance
improvement
2X
Data compression
in SAP HANA
from SAP BW
60X
Improvement in
general SAP BW
query performance
(from hours to
minutes)
Lenovo: Improving Reporting Performance with
SAP HANA®

60 / 99
Going Live Successfully and Improving Performance
with Support from the SAP MaxAttention™ Offering
Company
Luxottica Group S.p.A.
Headquarters
Milan, Italy
Industry
Consumer products
Production and distribution of
sun and prescription
eyewear
Employees
>65,000
Revenue
€7 billion
Web Site
www.luxottica.com/en
 Improve performance and expand usage of existing SAP® solutions
 Safeguard most business-critical enhancements via integration
validation
 Insure availability of manufacturing data across the complete
landscape of the SAP ERP application and other SAP and non-SAP
software systems
The resolution
 Leveraged the SAP MaxAttention™ offering to optimize performance
and extend usage of the SAP Apparel and Footwear application
 Safeguarded distribution of master and transactional data using the
SAP NetWeaver® Business Warehouse application
 Adopted the SAP HANA® platform for improved sales order reporting
The key benefits
 Improved functionality and transparency of key manufacturing
systems, avoiding delays and cutting production overtime
 Successfully launched SAP Apparel and Footwear in 11 plants across
China and Italy
 Provided a positive user experience to over 1,000 additional
employees
 Established a scalable IT platform to support future innovation and
growth
“Thanks to SAP MaxAttention we are now getting the most out of
SAP Apparel and Footwear and successfully launched it in 11
plants. And we safely migrated data from our SAP ERP
application to other systems,´improving system performance,
data management, and access.”
Roberto Corradini, IT Director for Demand and Business Re-Engineering, Operation
Division, Luxottica Group S.p.A.
50%
Performance
improvement in key
manufacturing
functionality, reducing
delays and overtime
50%
Improvement in dialog
response time of global
SAP Apparel and
Footwear, leading to a
successful launch in
plants in China and Italy
2 hours
Daily reduction in run
time for critical
wholesale batch jobs,
allowing the central
distribution center to
stay open longer

61 / 99
Marathon Oil: Teaming with SAP® Services to Gain
Unprecedented Agility Managing SAP Software
Company
Marathon Petroleum
Corporation
Headquarters
Findlay, Ohio
Industry
Oil and gas
Refining, marketing, and
transportation of petroleum
products
Employees
>25,000
Revenue
US$3.39 billion (2012 net
income)
Web Site
www.marathonpetroleum.com
 Create a new SAP® software instance with Marathon Petroleum
Corporation (MPC) data only
 Seize “clean-slate” opportunity to optimize platform decisions
 Get the best help to meet the migration project’s tight deadline
The resolution
 Eliminated all non-MPC data from new software instance
 Chose VMware, Microsoft Windows, and Microsoft SQL Server
for new platform
 Engaged SAP Services organization to drive strategy and project
execution
The key benefits
 Migrated to new, virtualized instance on schedule in eight months,
under budget and without incident
 Saved substantial costs due to platform decisions, with no sacrifice of
performance or availability
 Saved migration time by relying on SAP for leadership and help
“In our virtualized environment, we provisioned hundreds of servers in just a few
months, which would have taken substantially longer in our old environment.”
Rick Jones, IT Consultant, Marathon Petroleum Corporation
75%
Reduction in server
provisioning time
>99%
Uptime
74%

62 / 99
Company
GmbH
Headquarters
Regensburg, Germany
Industry
components
Voltage regulators, transformer
accessories, and protective
relays
Employees
2,800
Revenue
€650 million
Web Site
www.reinhausen.com
Objectives
 Establish a future-proof customer relationship management (CRM)
platform with SAP® CRM powered by SAP HANA®
 Continue to use the existing IT infrastructure
 Used SAP HANA tailored data center integration for the installation
 Made productive use of VMware vSphere 5.5
 Created a high-availability environment using the system replication
functionality of the SAP HANA platform
 Provided a 3 TB solid-state drive and a 30 TB serial-attached small
computer interface system using a Hitachi virtual storage platform on
128 disks for each of the two data centers
 Used three Cisco B440 server blades with 1 TB of RAM driving a
Cisco Nexus Ethernet storage area network infrastructure and data
transfer objects
Benefits
 Central storage instead of distributed systems
 Reuse of existing IT infrastructure, including
 straightforward integration
 Highly streamlined system administration and maintenance, leaving
processes unchanged and making additional training dispensable
 Greater flexibility and costs savings in hardware procurement
 Simplification of additional system deployments
“SAP HANA tailored data center integration substantially contributes to
protecting our IT investments and puts us in the position to react quickly
to changing infrastructure requirements. It allowed us to implement an
unbeatably flexible and lean IT infrastructure.”
Gerhard Reichl , Head of IT Systems , Maschinenfabrik Reinhausen GmbH
Central
Storage
Streamlined
System administration
Greater
Flexibility
Simpler
Deployments of additional
systems
Achieving Simple, Flexible IT for Less with
SAP HANA® Tailored Data Center Integration

63 / 99
Company
McLaren Group
Headquarters
Woking, United Kingdom
Industry
Automotive
Grand Prix racing and
automotive manufacturing,
research, and development
Employees
2,300
Revenue
£268 million (2013)
(€334.2 million)
Web Site
www.mclaren.com/group
Objectives
 Drive innovation with a single groupwide IT platform to support
ambitious growth plans
 Speed and simplify processes across the group
 Deepen insights into group data for a sharper competitive edge
Why SAP
• Expertise and research and development skills that make SAP a
powerful partner in the evolution of ideas and technology to challenge
the status quo and improve competitive standing
• From-the-source guidance only available from the SAP® Services
organization
• Fantastic synergy of corporate values between McLaren and SAP
• Opportunity to take SAP Business Suite powered by SAP HANA® to
the next level of innovation and simplicity with the SAP HANA
Enterprise Cloud service
Future plan
 Expand usage across the applied technologies and automotive
divisions
 Deploy SAP Mobile Platform to control mobile devices and increase
efficiency
 Evolve the internal center of excellence for SAP to unify business and
IT as one virtual team
“Using SAP HANA Enterprise Cloud, we have standardized our IT and
lifted the burden of managing the IT environment ourselves. Now we
can quickly add new business units and processes without increasing
costs. It will help us fully benefit from SAP Business Suite powered by
SAP HANA across all our core operations.
Stuart Birrell , CIO, McLaren Group
Simpler
Simpler IT using a cloud-based
deployment model, reducing
total cost of ownership
Faster
Fast deployments across all
lines of business, including HR,
finance, sales and distribution,
materials management, and
project management
Unified
Centralization of decision
making and management
information in a single system
Efficient
Simpler operations for better
spend management, optimized
resources, and easier financial
reporting compliance
McLaren Group: Chasing the Perfect Lap with
SAP HANA® Enterprise Cloud

64 / 99
Company
Mercedes-AMG GmbH, a
subsidiary of Daimler AG
Headquarters
Affalterbach, Germany
Industry
Automotive
Cars, trucks, buses, and
internal combustion engines
Employees
900
Web Site
www.mercedes-amg.com
Partners
Modern Horsepower LLC
www.modernhorsepower.com
SAP® Active Global Support
organization
Objectives
 Drive mission-critical core business processes across the company
 Enable real-time engine testing that leverages the Internet of Things
 Identify engine quality improvement options using predictive analytics
 Deployed SAP® Business Suite powered by SAP HANA® across the
company using a virtualized environment from VMware and tailored
data center integration
 Predicted issues using SAP Predictive Analysis software and
delivered test results to workers on tablets using the SAP
BusinessObjects™ Business Intelligence platform for faster resolution
 Developed the Real-Time Quality Assurance (RQA) solution using
SAP Business Suite powered by SAP HANA and car engine sensor
technology from Modern Horsepower
 Used SAP MaxAttention™ offerings to deploy in just six months
Key benefits
 Real-time business processes companywide with simpler IT
 One platform for engine testing, development, and quality assurance
 Dashboard to show engine failures in real time, enabling termination
and immediate analysis
 Higher testing capacity, helping reduce overall capital expenditures
 Predictive analytics based on detailed sensor data, enabling
innovative scenario testing, and lower production costs
“By combining sensor technology from Modern Horsepower and SAP Business Suite
powered by SAP HANA, we get engine testing results in real time. Ultimately, we want
to monitor engine performance in customer vehicles. Thanks to the telemetry
embedded in our vehicles, there’s no shortage of data to be analyzed. We also
anticipate reducing total cost of ownership with our virtualized SAP HANA
environment and tailored data center integration.”
Reinhard Breyer, Chief Information Officer, Mercedes-AMG GmbH
>76%of processes tested showed
process improvements
30,000data sets processed per second
94%
Faster runtimes
on unsuccessful
test-drives, thanks
to real-time interruptions (from
50 to just a few minutes)
1day
Equivalent increase in testing
capacity each week
Driving High Performance with SAP® Business Suite
powered by SAP HANA® and the Internet of Things

65 / 99
MIGROS: Improving Analysis and Planning with SAP®
BW powered by SAP HANA®
Company
Magazine zum Globus AG, part
of Migros-Gruppe
Headquarters
Zurich Switzerland
Industry
Retail
Clothing, accessories, and
beauty products
Revenue
CHF 803 million (€668 million)
Web Site
www.globus.ch
Partner
retailsolutions AG
www.retailsolutions.ch
Objectives
 Reduce storage space for data on 37 warehouses, 800,000 items,
and 3,500 deliveries
 Speed up data retrieval for faster reporting
 Improve insight and planning
 Enhance the power of the existing SAP® Business Warehouse (SAP
BW) application
Resolution
 Migrated SAP BW to the SAP HANA® platform
 Engaged IBM to work with SAP Ramp-Up coaches on project
 Implementation
 Completed project on time in 11 weeks
Benefits
 Less storage space and lower costs with SAP HANA
 Real-time access to current and archived data for easier, more
frequent reporting and wider user acceptance
 Detailed and complex reporting for better inventory and budget
planning, including improved seasonal and store sale history
"Efficient and integrated planning is very important for our business.
We have seen what in-memory computing has done for others and can
now say that SAP HANA really delivers.”
Alexander Weiss, Process Manager for Perishables and Trade, IT Services, Migros-Gruppe
11weeks
From project launch to going
live (on schedule)
72.7%Reduction in data size (from
550 GB to 150 GB)
50xFaster data access for
planning and reporting

66 / 99
MKI: Speeding Cancer Research and Improving Patient
Support with SAP HANA®
Company
MITSUI KNOWLEDGE
INDUSTRY CO. LTD. (MKI)
Headquarters
Tokyo
Industry
Professional services – IT
IT services for pharmaceutical
companies, universities, and
research institutes
Employees
1,990
Web Site
www.mki.co.jp
Hardware Partner
Fujitsu Ltd.
www.fujitsu.com
Objectives
 Reduce delays and minimize the costs associated with new drug
discovery by optimizing the process for genome analysis
 Improve and speed decision making for hospitals that conduct cancer
detection based on DNA sequence matching
Why SAP
 High-performance, real-time computational capabilities of the SAP
HANA® platform
 Ability to leverage the combination of SAP HANA, R Server, and
Hadoop to store, preprocess, compute, and analyze huge amounts of
data
 Breadth of predictive analytics libraries
Benefits
 Reduced time of genome analysis from several days to 20 minutes,
making real-time cancer and drug screening possible
 Allowed pharmaceutical companies to provide required new drugs on
time and aid identification of “driver mutations” for new drug targets
 Enabled a one-stop service, including genomic data analysis of
cancer patients, to support personalized patient therapeutics
“Our solution is to incorporate SAP HANA along with Hadoop and R
Server to create a single real-time Big Data platform. Data mining will be
handled by R and assisted by SAP HANA. Data preprocessing prior to
data analysis and high-speed storage will be managed by Hadoop. With
this we have found a way to shorten the genome analysis time from
several days to only 20 minutes.”
Yukihisa Kato, CTO and Director, MITSUI KNOWLEDGE INDUSTRY CO. LTD.
Faster
Genome analysis
Better
Insight to support the needs of
cancer patients in real time
Greater
Personalization to meet
individual patient needs

67 / 99
Molson Coors: Improving Data Warehousing
with SAP® BW powered by SAP HANA®
Company
Molson Coors Brewing
Company
Headquarters
Denver, Colorado
Industry
Consumer products
Beverages
Employees
5,000
Revenue
US$4.2 billion
Web Site
www.molsoncoors.com
Partners
HP
www.hp.com
Top objectives
 Provide information access to business users in a timely manner
 Run daily financial reports to better understand critical sales activity
 Enhance business intelligence to more efficiently measure
performance
 Help IT respond more quickly to requests for information
Resolution
 Migrated the SAP Business Warehouse (SAP BW) application from
an Oracle database to the SAP HANA® platform in just two days
 Used SAP Data Services and SAP Information Steward software to
load data into SAP BW
 Deployed the SAP BusinessObjects™ Business Intelligence platform
for reporting
Key benefits
 Ability to analyze customer sentiment based on data gathered from
social media channels
 Real-time data access, enabling faster, more informed business
decisions
 Simpler IT architecture, requiring less space and reducing total cost of
ownership
“SAP BW and SAP HANA have increased performance in key
areas of our data warehouse while significantly simplifying many
of our IT tasks. We are able to deliver information to users more
efficiently and develop new solutions twice as fast. It has
provided us with a solid base for globalizing and standardizing
business processes.”
Lyne Strasbourg, Global BI Business Alignment Lead, Molson Coors Brewing Company
80.9%
(from the 4.6 TB Oracle
database to 900 GB with SAP
HANA)
80%
Faster prototype development
(from 5 days to 1 day)
50%
Less IT planning required
Up to 10x
Faster cube loading with SAP
BW

68 / 99
Organization
National Basketball Association
Headquarters
New York
Industry
Global sports and media
business built around
professional basketball
Employees
1,100
Revenue
US$5 billion
Web Site
www.nba.com/stats
Partner
Objectives
 Grow the game of basketball on a global basis
 Drive greater engagement among more than 380 million fans
 Maximize the use of more than 65 years of statistical data
Resolution
 Implemented the SAP HANA® platform to manage the NBA’s Big Data
 Developed a single, interactive statistics Web site that is available to
fans, the media, NBA teams, and players – www.nba.com/stats
 Teamed up with the SAP Services organization to ensure a speedy
and smooth rollout of the Web site, which is powered by SAP HANA
Benefits
 Repository for league’s entire database of historical data and
situational statistics
 Enhanced fan experience with instant access to all statistics
 Significant growth in number of visitors to the NBA Web site
“SAP HANA enabled us to build a groundbreaking Web site that I
think is the best in sports.”
Michael Gliedman, Senior Vice President and CIO, National Basketball Association
Up to 20K
Concurrent queries of the
statistics database
2X
More time spent by fans on
NBA Web site
5 minutes
After each game, the statistics
Web site is updated
National Basketball Association: Scoring Big
with Real-Time Statistics and SAP® HANA

Sap HANA Customer Success Map 2015

Sap HANA Customer Success Map 2015

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