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Let's build platforms, and not potholes!
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Vrajesh Bhavsar
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Keynote talk given at Linaro's LITE kickoff meeting
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Let's build platforms, and not potholes!
1.
Let’s build platforms, and
not potholes! Vrajesh Bhavsar Linaro LITE Kick-off – Jan 2016 IoT Strategy
2.
©ARM 20153
3.
©ARM 20154 Anything that
could be connected,will be… Farming Environmental Energy Grid Home Automation Identity & Tracking Logistics & Shipping Building Management Connected Car Social& Local Healthcare
4.
©ARM 20155 ARM is
increasingly diversified 69% mobile devices 7% home ARM-based chip shipments - 2004 5% embedded 19% enterprise 40% mobile devices ARM licenses signed - 2004 30% embedded computers 10% home 20% enterprise applications
5.
©ARM 20156 40% mobile devices ARM
licenses signed - 2004 30% embedded computers 10% home 20% enterprise applications 40% embedded computers ARM licenses signed - 2014 30% mobile devices 10% home 20% enterprise ARM is increasingly diversified 45% mobile devices 34% embedded computers 5% home ARM-based chip shipments - 2014 16% enterprise
6.
©ARM 20157 2010 2015 4x segments 5x members 10x engineers Software
collaboration across ecosystem
7.
©ARM 20158 Linaro embraces
new segments § Linaro Enterprise Group (LEG) § Engineering the core server technologies not available onARM systems yet § Optimising the overall performance for the required software workloads § Linaro Networking Group (LNG) § OpenDataPlane:Full multicore, Expanding API for networking platforms § LNG Kernels (RT & NonRT) § Linaro Home Group (LHG) § Working collaboratively on Linux software platforms delivering media via optimized and secure video frameworks § Linaro Mobile Group (LMG) § Collaborate with members to consolidate and optimize open source software, enabling industry leadingARM based Mobile products
8.
©ARM 20159 1.1bn Other Source: Gartner,
2015 0.6bn Industrial 1.8bn Smart City 1.6bn Smart Home Preparing for the explosive growth of IoT 60% CAGR 40% CAGR 20% CAGR 50% CAGR Expected number of IoT devices shipped in 2020 New ecosystems. New business models. New opportunities forARM.
9.
©ARM 201510 Broad Market
Penetration smartphone >95% market share tablet >85% market share >25% market share microcontrollers >60% market share wireless connectivity consumer electronics wearables >90% market share storage >90% market share >95% market share >55% market share automotive infotainment
10.
©ARM 201511 Software is
eating the world MarcAndreessen,a16z
11.
©ARM 201512 Technology Shift §
Ongoing shift towards mobile + cloud § Addressing connectivity,security, privacy, data explosion & much more… § Add IoT + Embedded to that! § Impacts strategy,time to market & business models § Business models have gravitated towards platform stickiness & maintaining user engagement § Teams tend to be lean, focus on developing only their value prop § Leverage the open source community as much as possible § Rely a lot on partners & ecosystem/service providers to pick up the load
12.
©ARM 201513 Current Software
Landscape § Software is increasingly becoming free for basic use § Free/open platforms are winning market share § Cloud & mobile developers are looking for same ease of use on every platform § For these developers,it is very important to have the ability to see under the hood & make sure things are how they need § Accustomed to staying “vendor free”,but look to getting help/services as needed
13.
©ARM 201514 Open Source
trends – key facts from 2015 § 78% of companies run major operations on open source § Only 3% don’t use OSS at all § Open source usage is 2x compared to 2010 § >66% consider OSS options before proprietary § Great recruiting tool for >50% companies § >$1B invested byVCs in open source startups § Open source services businesses continue to grow § Improved margins, competitive edge,TTM § Google,Apple,Nvidia, Qualcomm, etc. – you name it!
14.
©ARM 201515 IoT will
not be built by embedded developers VC investment and expected investment,Pitchbook.comand ARM estimates,2015 8m web 9m mobile 600k embedded $1.5bn IoT startup investment in 2015
15.
©ARM 201516 Imagine a
world where… § From the wide choice ofARM-based devices,you chose the perfect one for you § Price, performance, power, form, quality,etc. § And what software you ran on it was up to you… § Android, BSD, CentOS, ChromeOS, RHEL,SUSE, Tizen,Symbian, Ubuntu, Windows, Yocto/OE, etc …or something we haven’t even thought of yet § But once you made that choice,it should all just work! § For you, your developers,3rd party developers & eventually - Enhanced experiences for the end consumers
16.
©ARM 201517 Hardware platforms
– the new gold rush
17.
©ARM 201518 Long tail
of new platforms
18.
©ARM 201519 Building great
platforms… § (Hardware + software) platforms are the drivers of success § Open source & standards are building blocks to get there § We believe greatly in Linaro and continue to fully support it § Let’s work on short term outputs & long term vision for the LITE group § Significant benefits to the ARM Partnership
19.
©ARM 201520 Thank you!
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