Monetization Trends To Watch Out For In 2015
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The most successful apps in mobile are free. However, to launch future apps, and keep the proverbial doors open, you need revenue. That’s where monetization comes in. In 2015, opening your app to brand dollars through programmatic advertising is one of the best ways to make the dollars flow, and (most importantly) not totally irritate users. Monetization was a common theme of my talk today at PG Connects in London. For those of you who can’t join me in person, I’m sharing a few takeaways here on monetization trends to be aware of this year.
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Monetization Trends To Watch Out For In 2015
- 2. 2Infrastructure for In-App Video Advertising WHAT IS VUNGLE? VUNGLE IS THE WAY 8000+ DEVELOPERS PUT VIDEO ADS IN THEIR APPS
- 3. 3Infrastructure for In-App Video Advertising WE OWN THE FULL VIDEO EXPERIENCE STACK: END TO END FORMATS CREATIVE SDK EXCHANGE AD SERVER
- 4. Infrastructure for In-app Video Advertising 4Infrastructure for In-App Video Advertising MONETISATION TRENDS TO WATCH OUT FOR IN 2015
- 5. Infrastructure for In-app Video Advertising 5Infrastructure for In-App Video Advertising 1. PROGRAMMATIC
- 6. 6Infrastructure for In-App Video Advertising
- 7. 7Infrastructure for In-App Video Advertising
- 8. 8Infrastructure for In-App Video Advertising
- 9. 9Infrastructure for In-App Video Advertising
- 10. 10Infrastructure for In-App Video Advertising
- 11. 11Infrastructure for In-App Video Advertising
- 12. Infrastructure for In-app Video Advertising 12Infrastructure for In-App Video Advertising 2. PRIVATE MARKETPLACES
- 13. 13Infrastructure for In-App Video Advertising
- 14. 14Infrastructure for In-App Video Advertising
- 15. 15Infrastructure for In-App Video Advertising
- 16. 16Infrastructure for In-App Video Advertising
- 17. 17Infrastructure for In-App Video Advertising
- 18. Infrastructure for In-app Video Advertising 18Infrastructure for In-App Video Advertising 3. VIDEO
- 19. Infrastructure for In-app Video Advertising © Hollis Brown Thornton
- 20. Infrastructure for In-app Video Advertising 20Infrastructure for In-App Video Advertising 2015 $1.5bn 2018 $6bn
- 21. Infrastructure for In-app Video Advertising USER EXPERIENCE?
- 22. 22Infrastructure for In-App Video Advertising
- 23. 23Infrastructure for In-App Video Advertising
- 24. 24Infrastructure for In-App Video Advertising Thank You.Visit vungle.com for more information. Ville Heijari| Head of Supply, Europe ville.heijari@vungle.com Skype: ville.heijari Twitter: @heijari
Editor's Notes
- Caveat: All of the trends exist A lot of ad-tech event had its “coming of age” moment A shift in marketplace realities
- Programmatic buying Automated marketplace Any ad buy that gets processed via machines RTB Supply and Demand side platforms
- fundamental shift in not just how media is bought Not only that, a shift in how advertisers can engage with consumers more effectively Brands able to spend across multiple channels efficiently
- The programmatic approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. Marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
- A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
- In October 2014, 52% of the time consumers spent online occurred within smartphone and tablet apps, According to comScore Inc.
- Programmatic approach enables Premium in-app inventory, at scale 34% of advertisers say they plan to move money away from TV advertising to mobile this year
- More brands and advertisers accessing in-app inventory: Main points for publishers: Access to Brand marketers, at scale making inventory available to thousands to top brand advertisers More competition for the inventory More diversification of ads running on the inventory DataScience predicts best possible yielding ad - CPM or CPI - so there's an increased chance at higher revenue yield
- Advertiser wants control over what inventory theyre buying In-App inventory is Safe and Quality Safe - SDK direct, 100% transparent app name and device ID Quality - 100% viewable, HD Quality, Targeting via Audio
- PMP: Advertiser wants control over what inventory theyre buying I want to show my premium brand on these 10-15 apps simple solution: blacklisting/whitelisting Publisher point of view: create a subset of non-competing campaigns running in specific app or apps Advertiser point of view: Mandalay’s (candy) buying through programmatic marketplace in appropriate apps only Advertiser getting behind a specific genre Access to broader demand - not selling campaigns hand to mouth, campaign by campaign 10000 apps => finding socks in a mall Programmatic => your app is the sock store
- For example, we could create a Racing PMP that includes top Racing games and buyers with products that lend well to that category. That's an example of categorical PMP.
- according to eMarketer: spend on mobile video more than doubled this year to reach $1.5 billion is expected to quadruple to over $6 billion by 2018.
- Opt-in is great for flow, but how can we make it even better Obviously need to make the value prop clear for the user But how do we go beyond the dialog box