So You're Thinking About Going Digital...Now What?
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So you're thinking about getting digital menu boards, now what? View slides from our webinar to find out what you need to know before going digital. Ready to get started? Visit wandcorp.com to request your free quote.
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So You're Thinking About Going Digital...Now What?
- 1. So you’re thinking about getting digital menu boards…now what? #WANDDigital @WANDCorporation
- 2. FOCUS 100% focus on QSR/Fast Casual Restaurants TECHNOLOGY History of unbeatable restaurant innovation SERVICE Endless quest to deliver total customer satisfaction The WAND Difference #WANDDigital @WANDCorporation
- 3. Agenda #WANDDigital @WANDCorporation • Introductions • Why Digital Top 10 • 3 Coolest Things About Digital Menu Boards • Digital Menus vs. Digital Signage • Readiness Considerations • WAND Digital Demo • Next Steps
- 4. Introductions #WANDDigital @WANDCorporation Jason Bates Product Analyst 13 Years a Digital Nerd Favorite Vacation Spot: Mexico Chuck Gehman VP of Product Management 19 Years a Tech Fanatic Favorite Vacation Spot: Colorado
- 5. So Why Digital? #WANDDigital @WANDCorporation
- 6. Why Digital? #WANDDigital @WANDCorporation Achieve Increases in Tickets (as much as double digit gains)
- 7. Insider Info: We LOVE Church’s Honey Butter Rolls!
- 8. Why Digital? #WANDDigital @WANDCorporation Improve Guest Experience & Perception Of Quality
- 10. Why Digital? #WANDDigital @WANDCorporation Reduce Perceived Wait Times
- 11. Insider Info: This restaurant broke every franchise record on the book with their grand-opening!
- 12. Why Digital? #WANDDigital @WANDCorporation Simplify The Presentation of Your Menu
- 13. Go From This….To This… #WANDDigital @WANDCorporation
- 14. Why Digital? #WANDDigital @WANDCorporation Drive Brand Compliance
- 15. Why Digital? #WANDDigital @WANDCorporation Ensure Local and Federal Regulation Compliance
- 16. Caloric Values Nutrient Disclaimers Limited Time Offers Recipe Info Ingredient Disclaimers #WANDDigital @WANDCorporation
- 17. Why Digital? #WANDDigital @WANDCorporation Create Operational Efficiencies
- 18. Insider Info: Jason has been waiting for an excuse to use a batman image in a webinar for ages!
- 19. Why Digital? #WANDDigital @WANDCorporation Roll Out New Menu Items
- 22. Why Digital? #WANDDigital @WANDCorporation Capitalize on Local Situations & Variables
- 24. So Why Digital? #WANDDigital @WANDCorporation Achieve Increases in Tickets Enhance Guest Experience Reduce Perceived Wait Times Simplify Your Menus Drive Brand Compliance Compliance with Regulations Create Operational Efficiency Rollout New Menu Items Sync Enterprise Media Capitalize on Local Variables
- 25. The Coolest Things About Digital Menu Boards #WANDDigital#WANDDigital @WANDCorporation
- 26. Coolest Things About Digital Menu Boards #WANDDigital @WANDCorporation Restaurant Redesign BEFOREAFTER
- 27. #WANDDigital @WANDCorporation Mobile Updating Coolest Things About Digital Menu Boards
- 28. #WANDDigital @WANDCorporation Coolest Things About Digital Menu Boards Franchise Controls Insider Info: We are here!
- 29. #WANDDigital @WANDCorporation Coolest Things About Digital Menu Boards 1. Restaurant Redesign 2. Mobile Updates 3. Franchise Controls Insider Info: Chuck is obsessed with Ferris Bueller!
- 30. #WANDDigital @WANDCorporation Coolest Things About Digital Menu Boards
- 32. Readiness Considerations #WANDDigital @WANDCorporation Budget Test Lab & Sites Creative Design Promotional Calendar Franchise Communications
- 34. WAND Digital Demo #WANDDigital @WANDCorporation
- 35. Next Steps #WANDDigital @WANDCorporation • Visit restaurants with DMBs • See what you like/don’t like • Think about your strategy • Schedule a customized demo • Develop a timeline
- 36. Recap #WANDDigital @WANDCorporation • Digital allows you to be smarter, faster and more efficient • Digital is too cool for school • Digital signage does not equal digital menus • Make sure you’re ready for digital • Plan out your brand strategy • Request your demo • Develop a timeline
- 37. Q&A #WANDDigital @WANDCorporation Insider Info: We got bored with pictures of regular people posing in an office…
- 38. Contact Us #WANDDigital @WANDCorporation Jason Bates Product Analyst Ninjas vs. Pirates? Ninjas Jason.Bates@wandcorp.com Chuck Gehman VP of Product Management Ninjas vs. Pirates? Pirates Chuck.Gehman@wandcorp.com Insider Info: Chuck really wanted ninjas, but Jason won the thumb wrestling match…
Editor's Notes
- CHUCK Welcome to the webinar Objectives for today – For people considering going digital Give you info on things you might not know about digital, some of the cool things about it Show you a WAND demo Goal is to walk away with more knowledge about digital so you can take the next steps or decide if you’re ready Q&A Housekeeping – ask questions in go to webinar, we will share the slides later today and the recording next week, webinar is 60 minutes and we will definitely end on time, talk with us on Twitter throughout the webinar
- CHUCK What makes us different 100% restaurant focused Top technology Customer service focused
- CHUCK Agenda for today Introduce speakers Why digital? Top 10 3 coolest things about digital Digital menu vs. digital signage Readiness questions WAND Digital demo Next steps Q&A if there’s time – send questions in via go to webinar – what we don’t answer here we’ll definitely answer after with you after the webinar
- CHUCK Presenter walk through
- Chuck One of the things we know is that your customers eat with their eyes long before they bite into the delicious food you serve. One of the single most important benefits of going digital with your in-store menus and promos is the ability to influence your customers at the point of purchase, driving them towards the menu items that drive your bottom line! With WAND Digital, you can go from this…[[go to next slide]]
- CHUCK To this!....[[hit next]]
- CHUCK It’s been extensively proven that digital media can strongly affect a person’s perception of an event, so going digital is the perfect opportunity to advance your brand, engage your customers, and push them to a great experience that brings them back to your restaurant as a loyal customer. Customer delight goes a long way, and engaging, relevant content breeds customer delight. [[go to next slide]]
- CHUCK If that wasn’t enough science for you, let’s try this one…did you know that your guests perceive their wait times as shorter by as much as 20% when viewing engaging digital content? Tie that together with the last two items we’ve talked about, and you’re well on your way to happy, well informed, very hungry customers! [[go to next slide]]
- CHUCK Speed of service is everything in the QSR/Fast Casual world. Take too long to serve your customers, or make it too hard for them to choose what they want, and they might just decide to try out your competitor on the other side of the food court. Digital menu boards give you the opportunity to simplify your menu layouts by adding simple animations, effects, and layout tweaks not possible with static signs. [[go to next side]]
- Chuck As you can see, digital menu boards give you the opportunity to really spice up your menu content. This partner took a static menu that showed lots of text, and lost all focus on the food, and turned it into a beautiful combo display that animates each combo item, and puts highlights on their highest margin items. In addition, they can now manage all of their menu content through TRM, updating it in real-time as changes are needed. Waiting a month for new translights to be printed just can’t compete with that!
- CHUCK Brand compliance is critical to successful restaurant concepts. If your customers have a different experience in every restaurant they visit, they won’t make the connection between your brand and the delicious food, meaning you miss out on repeat business and loyalty opportunities. Digital menu boards not only help you drive compliance, they also give you remote visibility on content to provide you with the ability to enforce it.
- CHUCK FDA calorie compliance Easy to add calories
- CHUCK Direct customer attention to the right place at the right time – we’re all familiar with a certain burrito chain that directs their customers to ‘pick their protein, fillings, and toppings’ through the ordering queue. Digital menu boards open up a world of opportunities to direct your customers to the right place in the restaurant. No manual labor to swap out promo boards or day parts Reduce errors in placement and information relay – with digital signage, you won’t end up serving your customers an unwanted side of justice…[[go to next slide]]
- Chuck Or at least if you do, it’s presented a little better than this.
- CHUCK LTOs New items Test products
- Chuck Internet, TV and in-store Be omnichannel [[go to next slide to talk about DQ case study]]
- Chuck TX DQ stop sign – reflected in menu boards, TV ads, social media, etc.
- CHUCK Sporting events Holidays Weather – to make sure when the weather is like this…[[go to next slide]]
- Chuck This isn’t the promo that you’re showing to your customers [[click next]]
- CHUCK Recap of top 10
- CHUCK Store reimagining or redesign Wow factor Capture foot traffic Improve customer perception
- CHUCK Price updates Content swaps
- CHUCK Give franchisees perceived controls Snow vs. heatwave
- CHUCK Recap
- CHUCK Digital menu vs. digital signage “This sign gives Jason nightmares at night”
- CHUCK Do you have a budget and what is it? Do you have sites where you can test this for 30-90 days? Do you have designers in-house or an agency to create it or will you need your DMB partner to design it? What is your promotional calendar, how many promos will you want to design? How will you communicate this to franchises (email, show, meetings, etc.)?
- JASON WAND Digital Demo
- CHUCK Next steps for everyone
- CHUCK Recap today’s learnings
- CHUCK Questions 1-What’s the timeframe for getting digital up and running? 2-What is the best way to convince franchises to go digital? 3-What is the cost of digital on average? 4 – How many boards do I need? 5 – How much training is needed?
- CHUCK Contact us via email Webinar slides sent out today Webinar recording sent out next week