Facts & Figures on the status of active sourcing and social media recruiting in Germany 2013: sources of hires, reponse rate, sourcer experience, usage of XING, LinkedIn, facebook, twitter, google, google+ Plus: The secret of approaching candidates with active sourcing– revealed!

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Active Sourcing, Xing, Linkedin
Post and Pray Recruiting
Future
Active Sourcing in Germany 2013
Some Fact & Figures

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Let me introduce myself briefly
Sourcing in Germany

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● The big picture:
● What do we need for a successful online sourcing?
● Comparing unemployment rates in Europe
● Penetration of internet usage and social networks in Europe
● Spotlight on Germany
● What are the Sources of Hires?
● How proactive is the recruitment in Germany?
● What Social Media platforms are used?
● What are F&F on response rates, # of applications?
● The secret of approaching candidates – revealed!
Sourcing in Germany

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The big picture:
● What do we need for a
successful online sourcing?
Sourcing in Germany

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The big picture:
● What do we need for a successful online sourcing?
People who are using the internet
(e.g. posting personal info such a CV)
+
and/or using social networks with
personal and or professional data
Sourcing in Germany

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The big picture:
● Penetration of internet usage and
social networks in Europe
Sourcing in Germany

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Sourcing in Germany

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Sourcing in Germany

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Sourcing in Germany

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The big picture:
● Social Networks: is Linkedin always the solution?
Sourcing in Germany

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Sourcing in Germany

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The big picture:
● Comparing unemployment rates in
Europe and why they are important
Sourcing in Germany

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The big picture:
● Comparing unemployment rates in Europe and why they are important
Sourcing in Germany
At the start of a sourcing process, the unemployment rate helps to define,
whether an employer will face a “talent surplus” or a “talent scarcity”
situation.
In some countries, e.g. the Netherlands and Germany, a “talent scarcity
acquisition” plan ask for a higher percentage of proactive candidate
sourcing, in other countries, such as Spain,
a more “talent surplus acquisition” plan would include a relatively higher
percentage of passive recruiting like using job boards

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The big picture:
● Comparing unemployment rates in Europe
Sourcing in Germany
Source: Eurostat (teilm020), September 2012

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Spotlight on Germany
Sourcing in Germany

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What's the hiring situation in Germany?
Recruiting in Germany
No problems in staffing
Slight problems in staffing
Serious problems in staffing
Severe problems in staffing
Source: ICR Study „Recruiting Recport 2013“
Almost 90 % of the
employers have problems
filling their vacancies!

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Sourcing in Germany
How many application do recruiters receive?
Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
<
>
60 % of the
recruiters
receive less
than 20
applications

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Sourcing in Germany
What's the quality of Candidate Sourcing
<
>
Source: ICR Study „Recruiting Recport 2013“
Only 40 % of the
employers can state:
We source the best
candidates!

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Hot Topics in German Recruitment
Recruiting in Germany
Employer Branding
Recruiting Experienced Professionals
Professionalization of the Recruitment
Social Media Recruitment
Recruitment Metrics
Talent Relationsship Management
Hiring New Staff
Relationship to Hiring Managers
Referral Programs
ATS
All other
Source: ICR Study „Recruiting Recport 2013“

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Recruiting channels in Germany
Recruiting in Germany

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Recruiting Channels
Where do hires come from?
Source of Hires
Figures in %
Source: ICR Study „Quo Vadis Recruitment 2013?“
0% 5% 10% 15% 20% 25% 30% 35% 40%
Messen (Hochschul-, Industrie-,…
Bundesagentur für Arbeit
Stellenanzeigen Printmedien
Interne Bewerber
Personalberatungen
Mitarbeiterempfehlungen
Social Media Netzwerke
Stellenanzeigen eigene Karriereseite
Stellenanzeigen Onlinejobbörsen
2013 2012 2011 2010
Online Jobboards
Company career site
Social media (Xing, twitter etc.)
Employee Referrals
Agencies
Internal candidates
Printed media
Federal Agency for Labor
Fairs (university, trade etc)
Hiring
via
social
media
networks
is the
shooting
star

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Recruiting Channels
Where do hires come from?
Source of Hires
Figures in %
Source: ICR Study „Recruiting Report 2013“
CV Databases
External Sourcing Provider
Internal candidates
Fairs (university, trade etc)
Employee Referrals
Agencies
Social media (Xing, Linkedin)
Company career site
Online Jobboards
1 in 10
hires are
coming
from
social
media

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How proactive is the
recruitment in Germany?
(recruiters = people working at direct employers)
Sourcing in Germany

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Level of Pro-Activeness Proactivity
Recruiting in Germany
Source: ICR Study „Recruiting Recport 2012“

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What social media platforms are used for recruiting?
Social Media platform use
Usage ( 1=not at all bis 5 =very high extent)
Sourcing in Germany
Source: ICR Study „Recruiting Recport 2013“Source: ICR Study „Recruiting Recport 2013“

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The use of XING and Linkedin for Recruiting by Direct Employers
Use of XING and Linkedin
Sourcing in Germany
Source: ICR Study „Recruiting Report 2013“
4,8%
5,3%
8,3%
10,0%
19,0%
25,6%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
2010 2011 2012
NutzungdessozialenNetzwerkesfür
Recruiting(Ausprägung"trifftimmerzu")
Linkedin Xing

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Wishfull thinking
Social Media Recruiting awareness and use
In our company the
recruiters are aware
of and are using the
possibilities of
recruiting within Social
Media (Blogs, Twitter,
Xing, LinkedIn,
Facebook etc.) for
employer branding and
recruiting.
Sourcing in Germany
Not at all
Small extent
Moderate extent
High extent
Very high extent
This decribes the
situation in our
company..
Statments in %
Source: ICR Study „Quo Vadis Recruitment 2010?“

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Nutzung vn Social Media Tools für RecruitingSocial Media Platform use
The use of social media platforms for recruiting (in detail)
Active Sourcing in Germany
Not at all
Small extent
Moderate extent
High extent
Very high extent
In our company we use
for employer branding
and recruiting...
Statments in %
Source: ICR Study „Quo Vadis Recruitment 2010?“

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Spotlight on Sourcers
Sourcing in Germany

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Sourcing in Germany
How much experience with sourcing do
recruiters have?
Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
below one Year
1 - 2 Years
3 - 5 Years
6 - 1o Years
11 - 15 Years
more than 15 Years
Sourcing
is in a
toddler
state in
Germany

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Sourcing in Germany
With what tools/networks sourcers are
familiar with?
Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
XING
CV-Databases
Linkedin
Google as a Search Engine
Facebook
other
Google+
Search Strings
Twitter
XING
dominates
the
sourcing
universe in
Germany

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Sourcing in Germany
What tools/network delivers the best
results for sourcing (according to the sourcers)?
Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
1.XING
2.CV-Databases
3.Linkedin
4.Google as a Search Engine
5.Facebook
6.Search Strings
7.Google+
8.Twitter
9.Others
69 % of the sourcers
rank XING on #1 for
best results compared
to 8% for Linkedin

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Sourcing in Germany
What kind of accounts sourcers do work with?
Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
Account not used
Account available, but not used
Account available, but not used enough
Account is used regulary
Sourcers mostly use Xing
Premium Accounts and
Linkedin Basic Accounts
for sourcing

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Sourcing in Germany
What is the most liked way for a corporate
recruiters of getting in contact with a
candidate?
1.Network (Xing, Linkedin) internal messages
2.Private emails
No Go's:
Company email
Phone

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Sourcing in Germany
What is the reponse rate?
What can you expect in Germany?

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Sourcing in Germany
What is the reponse rate?
Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
<
>
The
average
response
rate
of the
sourcers
is around
20%

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Sourcing in Germany
What is the % of positive reactions?
Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
<
>
The
average
rate of
positive
reactions
sourcers
is around
15%

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Sourcing in Germany
What is the secret of the
first message to the candidate?
What should be in a message?

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Sourcing in Germany
What could be in a message?
Info on company
Detailed info about the vacancy
Link leading to the vacancy
Link leading to the company
Personal info about the sourcer
Only vague info about the vacancy, just to generate interest
Personal info taken from the (social) profil of the candidate
Personal info taken from the (social) profil of the candidate matching the requirements of the vacancy

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Sourcing in Germany
Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
<
>
Info on company
Personal info about the sourcer
Detailed info about the vacancy
Only vague info about the vacancy, just to
generate interest
Link leading to the vacancy
Link leading to the company
Personal info taken from the (social) profil of
the candidate
Personal info taken from the (social) profil of
the candidate matching the requirements of
the vacancy
The secrets of approaching candidates
What should be in the message?
Response Rate

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Sourcing in Germany
Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“
<
>
+ Personal info taken from the (social) profil of the candidate matching
the requirements of the vacancy
+ Only vague info about the vacancy, just to generate interest
+ Personal info about the sourcer
- Link leading to the vacancy
- Link leading to the company
- Detailed info about the vacancy
The secrets of approaching candidates
What should be in the successfull message?

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Wolfgang Brickwedde
Director
Institute for Competitive Recruiting
Tel.+49 (0) 6221 7194007
Tel.+49 (0) 160 7852859
email: wb@competitiverecruiting.de
Or use Linkedin, XING or Twitter to reach me
Q &A
Woud You like to know more
about recruiting and sourcing
in Germany?
Please feel free to ask!

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achieved by facilitating the development of commonly used standards and benchmarks for recruitment
processes. In addition, the ICR is exploring improvement areas and consulting in the steps of sourcing,
selecting and hiring of new employees.
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