2. TOPICS
• POS Systems
• Mobile POS Systems
• Customer Database
• RFID
• Plan-O-Grams
• Magic Mirrors
3. POS SYSTEMS
A POS system refers to the time a transaction has been made in exchange for a
good and/or a service. POS stands for "Point Of Sale." When you purchase a
good or a service it is recorded through the electronic cash register at the
time of a checkout.
4. MOBILE POS SYSTEMS
Handheld POS system
Mobile phones or specific devices
Wirelessly connected
Customer checkout spots can be moved
Cuts costs on reconfiguring the store
Cuts costs on wiring for the store
Better Customer Experience
Shorter lines
Faster checkout
Personalized experience
Customers are more likely to return to the store
Example:
Apple Stores
5. CUSTOMER DATABASE
• collection of records of consumer purchasing patterns and histories stored in a
computer system and organized so that it can be retrieved quickly to provide
information for a variety of uses.
• Information contained in a customer database is obtained from:
• store receipts,
• credit card purchases
• mail-order requests
• information inquiries
• Also, other sources demonstrating customer preferences or predisposition to
purchasing a product.
• Customer databases are useful to marketers when planning promotions for new
products, repeat sales, or cross-selling techniques
6. BENEFITS OF USING A CUSTOMER DATABASE
• Helps plan promotions for new products
• Helps create loyalty programs that work
• Helps individualize loyal customers through their purchase history
• Examples:
• Shoppers Drug Mart
• Sears
7. RFID
RADIO FREQUENCY IDENTIFICATION
• Radio Frequency Identification is a technology that uses electronic tags placed
on objects, people, or animals to relay identifying information to an electronic
reader by means of radio wave
• Placed on retail items
• Jewelry
• Fashion
• Books
8. BENEFITS OF RFID
Inventory Shrinkage (Shrink) Reduction
• Track retail items between point of manufacture or purchase from supplier and point of
sale.
• Real-time notification of security when RFID tagged items leave area without payment
• Competitive advantage – saving money on theft allows to offer product at lower prices
RFID Smart Labeling
• Monitor unattended inventory
• Automatic item identification on mixed pallets
• "Smart Shelf" systems – designed to provide real time tracking and lovating of tagged
items on shelves
• Shipping and Receiving applications
Shelf Stocking
• Real-time notification of out-of –stock items
• Improvement of product replenishment
• Retention of consumers who may turn to competitors if inventory item is out-of-stock
• Automated charting and tracking for improved product forecasting
9. BENEFITS OF RFID CON’T
Check-out Process
• Reduce time spent in line
• Reduce labor/time cost of employees
• Streamline check-out process with ability to scan multiple items and pay for
them all at once
Overhead Reduction
• Track product shipping and receiving from point-to-point automatically versus
manual tracking to save time and labor cost
• Know how many units of inventory or on-site via automated RFID system
versus manual process, saving labor and time cost
• Efficiency in error reduction reduces manual labor cost
10. PLAN-O-GRAMS
• A planogram is a visual diagram or a drawing that provides retailers with a great
amount of details on where a product is to be placed in a store. It gives detail on
where in the aisle the products are to be placed and which shelf as well.
• Potential to use every square foot of space:
• Visual appeal
• Inventory control
• product positioning
11. MAGIC MIRRORS
• It is not actually a mirror, rather a supersize computer screen that can be
operated by gesture or touch it allows people to see how they will look with an
outfit on before trying it on.
