Getting started with anything is difficult, and selecting a design service that is a good fit for your company can be particularly challenging. Questions about timing, cost, brand development and how much independence the design team should have are a few potential issues. All of this adds up to designers often being consulted too late in the process, and this is the wrong approach to take for a host of reasons, most notably that your designers will be less motivated and have less time to ferment ideas for the project.

1. HOW TO START
A DESIGN PROJECT?
the WILDDESIGN way
Getting started with anything is difficult, and selecting a design service
that is a good fit for your company can be particularly challenging.
Questions about timing, cost, brand development and how much
independence the design team should have are a few potential issues.
All of this adds up to designers often being consulted too late in the
process, and this is the wrong approach to take for a host of reasons, most
notably that your designers will be less motivated and have less time to
ferment ideas for the project.
AS SOON AS POSSIBLE!
It’s essential to have an informal
talk with the designers as soon as
you can
TALK WITH THE DESIGN TEAM
Discuss openly your goals and
expectations
INITIAL (FREE)
CONSULTATION
Go through the design determi-
nants with the design team
OFFER
Wait for a firm and coherent offer
from the design team to make an
informed choice
START
BRIEF
Prepare a concise description of
your project (1-10 pages). Our 24
Design Factors come in handy!
BRIEFING
REMEMBER
The longer a relationship between a
designer and customer, the simpler
the briefing and offer process
becomes
PITCH?
Before you can make a decision, it
may be advisable to assign the
exact same task to two or more
agencies
CONGRATS!
You’ve just started your
design project!
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