What you don't know about what people are socially saying about you and your brand could ruin the reputation it took years to cultivate. It's shocking but true: Your reputation is no longer safe. In today's socially driven world anyone can easily besmirch it with a mind to. Thoroughly ruining your credibility - and well earned reputation with a simple comment, tweet or post. And it's easier than you think.

1. What You Don’t Know About What People
are Socially Saying and Posting
About You and Your Brand
Can Ruin Your Reputation.
Socially Managing Your Reputation
Jean L. Serio, CPC

2. Google says this about your
reputation….
"Your online identity is determined not only by what you post,
but also by what others post about you -- whether a mention
in a blog post, a photo tag or a reply to a public status update."
In a nutshell, your online reputation is made up of everything
about your business that exists on and offline. The range of
materials that could potentially impact your business' online
reputation is much broader than you might realize at first.

3. What is a Good Reputation and Why
is Socially Managing it so Important?
Your good reputation is the very foundation upon which
your business and your life is built.
It's made up of everything you and your business does.
From the way you treat each customer, the care you give
to maintaining your business. And yes, even yourself. To
the social posts you and/or your employees and others
make. And, in fact, the way you treat job applicants and
interviewees can also affect your reputation – good or
bad. To how you handle customer complaints and
problems and relate to vendors.
In short your good reputation is what sets you apart from
competitors. This can be the main reason clients or job
seekers choose your company over another. And generally
what helps stimulate business profits and success.
“In the end you make your
reputation and you have
your success based upon
credibility and being able to
provide people who are
really hungry for
information what they
want”. ~ Brit Hume

4. What are Other Reasons Social Reputation
Management is So Important?
Your clients are online.
Your prospects are online.
Your competitors are online.
Potential job seekers and top talent are online.
… That not only includes the satisfied ones, but also includes all the
UNHAPPY ones. And every one of those listed above are privy to what
others socially post about you
and your brand.
Good or bad.

5. The Internet Has Changed EVERYTHING
 Before the Internet, businesses controlled their messages via one-way
communication channels.
 Thanks to the Internet, EVERYONE controls the message via Blogs, Social
Media, Forums and Customer Reviews, for example

6. Who and Where Can They Socially Post
Information About Your Business?
Former
Employees
Your Company’s
Online Reputation
Bloggers
Social
Media
Forums
Customer
Reviews

7. Online Reputation is Even
Crucial for the BIG BOYS

8. What are Some of the Effects of
Negative Social Posts and How Can They
Affect your Business or Brand?
Bad Customer
Experience
Unresolved
Customer Issues
Bad Reputation
LOST
REVENUE
LOST JOB
APPLICANTS AND
TOP CANDIDATES.

9. Here’s Just a Few Negative Effects of a Bad
Social Reputation
It's a fact. Every second, every minute - somewhere on the Internet
- an individual or brand's reputation is being slandered or harmed.
On the one hand, lost revenue can be calculated. On the other, cost
of a business's hard-earned reputation - one which took years to
develop - is incalculable. And a bad rep affects far more than you
may suspect. Aside from besmirching your brand’s good name, even
ruin it, it can:
 Cause you to lose existing customers
 Prove difficult getting new customers
 Prohibit your brand from engaging with, or hiring, top job
candidates
 Encourage job seekers to post negative comments on social and
review sites.
 Your business can also suffer a variety of other unique financial
losses.
"A reputation once broken may possibly be repaired, but the world will always
keep their eyes on the spot where the crack was". ~ Joseph Hall

10. A Bad Rep May Have Job
Seekers Avoiding Applying With
Your Brand
According to a recent CareerBuilder survey:
 65% of workers who search for jobs via mobile devices will leave a web site not mobile-
optimized.
40% walk away with a more negative opinion of the company.
 If a company (brand) had exceptionally positive online reviews (67%) - or recently had a lot of
‘good press’ (65%) - they would accept a lower salary to join. On the other hand would avoid
those with negative online reviews and comments, for example.
 Nearly half (46% ) of workers surveyed said a company’s employment brand plays a very big
role in their decision to apply for a job within the organization.
Another 45% say it “plays somewhat of a role”.

11. “It takes 20 years to build a reputation and 5
minutes to ruin it. If you think about that, you'll
do things differently.”
~ Warren Buffett

12. How Can You Maintain Your Reputation
1. Be PROACTIVE instead of REACTIVE
2. Regularly monitor on and offline conversations about your business.
3. Socially respond and interact with consumers and job seekers.
4. Create and distribute POSITIVE content regularly.

13. Thank you For Viewing
“Socially Managing Your Reputation”.
For more information and tips on Socially Managing Your Reputation –
go to: http://goo.gl/YkBMny
Jean L. Serio, CPC
Nationally recognized LinkedIn, Social Content and Branding Strategist |
Speaker | Trainer | Workshop Presenter
Hire Jean – Email her -
jeangetyourbuzzon@yahoo.com
Website - Get Your Buzz On - http://goo.gl/wBh5sM
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