Odnoklassniki As a Gateway to Russian Speaking Market (White Nights Helsinki 2016)

1. DevGamm
17-19 октября 2014
Минск
Odnoklassniki As a
Gateway to Russian
Speaking Market

2. Artur Shakalis
Head of Games platform
OK.RU
Mail.ru Group

3. Main differences between
Facebook and OK.RU

6. “Hooked” players DAU

9. OK.RU helps with monetization

10. Credits

11. Lotteries
* Bonus for everyone! Buy Oks in the game and receive up to 60% bonus.

12. Contests in the game

13. Game production

14. Detailed game review.
Competitor’s analysis.
List of recommendations.
Need production?
Apply here:
https://apiok.ru/wiki/pages/view
page.action?pageId=85591035
Vladimir Tomko

15. Secrets of the Past
Average metrics (2015 Feb. vs 2014 Oct.) :
 Total amount of game invites sent: +288%;
 Total amount of game invites accepted: +34%;
 Total amount of notifications positive feedback: +15%;
 Total amount of viral game installs: +29%.
 ARPPU: +16,07%;
 LTV: +5,09%;

16. Most popular genres

17. Most popular genres

18. Most valuable genres
* In most popular age group 31 to 45 yo.
* Based on 2nd half of 2015

19. HTML 5 games

20. Pirates treasures
http://ok.ru/game/piratetreasures

21. Native (iOS/Android) Mobile
games

22. Terms
 50/50 share after PlayMarket/AppStore deductions
 OK viral system must be integrated
 Game must be localized
 Integrated OK authorization
 The only supported ads system is Target@Mail.ru
 All the payment reporting methods are integrated

23. What do we propose?
 Audience of dedicated gamers
 Stair-step advertisement
 Help and production if needed

24. WELCOME TO RUSSIAN SPEAKING
MARKET!

26. Games in messenger